Welcome to the News

Discover all the latest Contactlab news, meet our experts and learn how our platform can support your multi-channel digital marketing campaigns. Understand through us, how to make your customers’ experiences with your brand unique, memorable and above all, beneficial.

Release

Pre-configured journeys available in platform for customisable automations – Flow UI release v.2.40.0 & API v.2.26.1-109

1 July 2021 | Fabrizio Corti

Start with the automations we have designed for you and available on the platform, and design unforgettable customer journeys in just a few clicks. ...

Article | Release

Well begun… the first months of our 2021

28 June 2021 | Loredana Rossi

It has become a good habit over the last few years to take a moment after the first months of work to share what we have achieved compared to what we had promised. We have tried to summarise the main events of the past few months to date and we are proud of what we have managed to do, despite the difficulties and major changes that characterise this period, while maintaining and nurturing a constant channel of communication with our customers and the market. ...

Article | Infographic

MC series #4: Learn from the data and optimise your future campaigns

22 June 2021 | Loredana Rossi

We continue to talk about Contactlab’s Marketing Cloud, and today we’re going to look at some of the insights offered by the data collected on your contacts and campaigns, allowing you to obtain the information you need to design future communication strategies, with an extra gear towards success. ...

Article

Contactsend SmartRelay available in the Azure Marketplace

17 June 2021 | Fabrizio Corti

Thanks to the partnership with Microsoft that began a few years ago, SmartRelay is now present in the Azure marketplace, available in most countries around the world. A SMTP relay service for optimising transactional and service emails. ...

Release

Customise your target creation page – Plan Release UI v.1.37.0 & API v.1.36.1-2085

4 June 2021 | Fabrizio Corti

Optimising your activities also depends on the user experience offered by the tools you use, including technology. Manage your workspace in the best way possible in the platform, choose to display the fields as you consider most effective and efficient, in the targeting phase of your marketing communication campaigns. ...

Article | Infographic

MC series #3: Let the platform work for you, automate!

3 June 2021 | Loredana Rossi

The series of articles exploring the Marketing Cloud continues. Having understood the importance of organised data management, we now look at how to use the information collected to create effective customer experiences that support the business. ...

Article | Infographic

MC series #2: Contactlab’s Customer Data Platform makes all the difference!

20 May 2021 | Loredana Rossi

The heart of any self-respecting Marketing Cloud is a Customer Data Platform – the place where data is collected, integrated, updated and processed and where unique profiles for each of your customers take shape. Profiles on which you can build personalised experiences and journeys. ...

Article

Why should you choose Contactlab’s digital marketing platform without delay?

11 May 2021 | Loredana Rossi

Every marketer should always ask themselves a few questions when choosing a digital marketing platform. Let’s see why the Contactlab Marketing Cloud answers them all. ...

Article | Infographic

MC series. #1: The digital marketing platform for professional customer engagement!

6 May 2021 | Loredana Rossi

Get to know the Contactlab Marketing Cloud, the Digital Marketing platform for customer engagement. Create and maintain lasting relationships with your consumers, open up communication channels and feed them with conversations that lead each contact to a purchase. Let’s see how. ...

Article

Nice images in emails but… beware!

13 April 2021 | Marco Galli

Very heavy images deposited on external servers require long download times on the recipients’ client when the email is opened. This results in reader dissatisfaction and excessive and unnecessary consumption of gigabytes that adds no value to the quality of the message, especially on mobile. ...

Release

Change the order of the rules that generate your segments, now you can! – Plan UI v.1.50.0 & API v.1.36.1-2681 Release

26 January 2023 | Fabrizio Corti

Simplify the process of creating and editing your segments: change the order in which you apply the rules in one click. ...

Release

More news for the UI of the customer profile area! – Hub & Marketing Cloud 7.3.0 Release

29 August 2022 | Fabrizio Corti

The current Customer and Events section will be replaced by the new Events KPIs and you will be able to browse key performance indicators in specific contexts and access selected highlights of your business. ...

Release

Browse, analyse and find anomalies in your database. Plan Release UI v.1.44.0 & API 1.36.1-2442

28 April 2022 | Fabrizio Corti

Thanks to the introduction of a new area, browse your customer base, discover its composition and any anomalies. ...

Release

More news for the UI of the customer area!

7 February 2022 | Fabrizio Corti

After only a month, here we are again, talking about great news for the Customer area of the platform. From the next release, we will be able to say that we have renewed the dashboard and navigability of all this feature. ...

Release

Tracking link in your email becomes easier – Plan Release UI v.1.41.0 & API v.1.36.1-2264

29 November 2021 | Fabrizio Corti

Make it quicker and easier to create your campaigns. Add Google Analytics parameters to the links in your emails while creating delivery starting from the selection of your audience, directly in the content building wizard. ...

Article | Release

LIVE the new single customer view UI!

22 November 2021 | Fabrizio Corti

With the collection and tracking of your customers’ data and behavior, and the multiple touch points and communication opportunities, you have a lot of information. But not all of it is equally useful to your business. You need a marketing platform that can give you access to what you are looking for as quickly as possible, in the best possible way and in just a few steps. ...

Release

Create your targets based on your surveys – Plan UI v.1.40.0 & API v.1.36.1-2241 Release

21 October 2021 | Fabrizio Corti

The fields that you can use to create and refine your audiences have been expanded. A new rule allows you to segment on the basis of the data you obtain from surveys to your contacts, whether they are customers or prospects. ...

Save even more time in creating your audience! – Plan Release UI v.1.39.0 & API v.1.36.1-2211

6 October 2021 | Fabrizio Corti

From October 12th, 2021, a new version of the platform segmentation functionality is available. The release is planned between 2.15 ...

Release

See immediately if your plans were successful – Plan UI release v.1.38.0 & API v.1.36.1-2107

2 July 2021 | Fabrizio Corti

A new feature to optimise your user experience. Know at a glance if a plan has been successful or if automation has not started. ...

Release

Customise your target creation page – Plan Release UI v.1.37.0 & API v.1.36.1-2085

4 June 2021 | Fabrizio Corti

Optimising your activities also depends on the user experience offered by the tools you use, including technology. Manage your workspace in the best way possible in the platform, choose to display the fields as you consider most effective and efficient, in the targeting phase of your marketing communication campaigns. ...

Release

You choose the behavior of your automations each time you suspend and reactivate deliveries – Flow API v.2.28.0-289 UI v.2.45.0 Release

23 May 2022 | Fabrizio Corti

With a view to optimising dispatch, ensuring maximum efficiency of your automations and improving the operability of both processes and user activities, you can decide whether to remove or retain users within an automation when flow status changes occur. ...

Release

We have simplified the management of unsubscription systems – Flow API v.2.27.0-200 & UI v.2.44.0 Release

17 January 2022 | Fabrizio Corti

Select which subscription system should record the unsubscription event in case one of your contacts submits the request, and select it quickly and easily during the configuration of the email delivery within the automation. ...

Release

Remove contacts from your journey at the right time! – Flow UI release v.2.41.0 & API v.2.26.1-121

30 August 2021 | Fabrizio Corti

Keep high the quality of the experiences you give your contacts, remove them from the journey they are on when they no longer respond to the conditions assumed or have reached the objective you set. ...

Release

Pre-configured journeys available in platform for customisable automations – Flow UI release v.2.40.0 & API v.2.26.1-109

1 July 2021 | Fabrizio Corti

Start with the automations we have designed for you and available on the platform, and design unforgettable customer journeys in just a few clicks. ...

Enhancement

A new UI for the Marketing Automation

22 March 2021 | Fabrizio Corti

One step after another you can reach far away destinations and a bit like world travelers, we also reserve spectacular explorations for our users. A renewed interface for Contactlab marketing automation. ...

Enhancement

Differentiate the journey of customers using the coupon reserved for them

8 March 2021 | Fabrizio Corti

If until now you could reserve undifferentiated discount codes for your customers and therefore had fewer weapons for the personalization of the journey, now you can understand who used the coupon, when, how and where. ...

Enhancement

A new data source for your journeys – Flow release UI v.2.37.0

18 February 2021 | Fabrizio Corti

From February 23rd, 2021, it’s available a new version of Flow, the Marketing Cloud feature that allows you to design ...

Release

Test different strategies in the same automation – Release Flow UI v.2.34.0 and API v.2.25.0-24

19 October 2020 | Fabrizio Corti

Select the input condition and design an automation creating different flows. Test them and choose the most efficient one to achieve your goal. ...

Infographic | Release

Contactlab’s Marketing Automation for unique CX

30 September 2020 | Fabrizio Corti

A 2020 so far been special but that has not made us lose focus: top-level marketing automation for unique customer experiences. ...

Release

Send test for each email step in your journey – Flow release API v.2.23.0-923 and UI v.2.32.0

17 August 2020 | Fabrizio Corti

Send test to the addresses you want and each time you modify an email template in your journeys so that you can see the result immediately and make the appropriate changes before the actual delivery. ...

Release

DKIM: Better sign your emails and increase deliverability

17 October 2022 | Marco Galli

Domain spoofing, phishing and spear phishing are now the order of the day, forcing more and more companies to equip themselves with email authentication systems in order to secure the best delivery rates, maintain a high reputation and get through spam filters. ...

A/B test: use email templates created with Email Designer – Send Release v.7.15.0

20 September 2022 | Marco Galli

In order to find out which email communication is best for your audience, you can use A/B testing. Set your goals. Send two communications differentiating them in subject line, sender or content. Analyse and compare the deliveries performance and learn which one your contacts prefer directly from them. ...

Release

Email Designer did not go on holiday, new features already available on the platform!

14 September 2022 | Marco Galli

Often the relationship with your customers starts with an email. Being able to design and create attention-grabbing, navigable, easily usable emails, even on mobile, are the key to immediately bringing consumers on board and accompanying them in their choice of your products and services. A great email template can become the key to increasing your conversions and invigorating your business. ...

Release

New features for the Email Designer editor

15 July 2022 | Marco Galli

Several studies confirm that around 70% of email openings take place from mobile, a behavior that leads us to constantly invest in the quality of emails visualisation from these devices, but also to optimise the way we design emails. ...

Article

For the third year running, Contactlab included in Quadrant Solutions’ SPARK Matrix™ CDP

27 June 2022 | Loredana Rossi

The series of awards for the Contactlab Marketing Cloud platform continues. Now it is once again the turn of our Customer Data Platform. ...

Release

Rendering in real time available for iPhone 13 and iOS15

1 June 2022 | Marco Galli

Great news for the real-time rendering feature. As of today, it is enriched and it becomes possible to view email ...

Release

News around Email Designer: background images for your emails

14 April 2022 | Marco Galli

You can now take advantage of a new feature in the Email Designer, the platform email editor, which further increases your control over content layering and email design. ...

Release

News from the email editor: Improve your text experience!

14 March 2022 | Marco Galli

Every trick counts at Carnival, but this year in Contactlab Carnival has brought more features to our email editor. New functions that enrich Email Designer and improve your experience by simplifying the creation of your campaigns and reducing time. ...

Release

Search your email templates by tag or name – Release Send Email Designer UI v.1.6.0

4 March 2022 | Marco Galli

With the introduction of a convenient template search interface based on name or tag, you can narrow your view to only the templates you are interested in. You can navigate through your documents easily and quickly and get what you are looking for in seconds. ...

Release

Email previews also available on the latest Apple clients!

24 January 2022 | Marco Galli

More and more mail clients, webmails and mobile devices on the list of those on which you can view your emails preview, directly within the Marketing Cloud interface, without changing applications and in a matter of seconds. ...

Article | Infographic

Compare and collate data, don’t just read it. You’ll see unexpected results!

17 June 2019 | Francesca Lombardi

Don’t miss this opportunity to effectively organize, compare and collate the mountains of customer data you collect. Equip yourself with the tools that are capable of exploring your data, visualizing its true meaning and letting you get to know your contacts better, while building long lasting and successful relationships. ...