If until now you could reserve undifferentiated discount codes for your customers and therefore had fewer weapons for the personalization of the journey, now you can understand who used the coupon, when, how and where. ...
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The human touch is our treasure, our experts who, thanks to their long-standing presence in the market, the skills they have brought home over time and their continuous training, enable the availability of cutting-edge technology and enhance the qualities and functionalities that the marketing cloud can offer to marketing communication activities. ...
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2020 has collect a great legacy from 2019. Despite the health emergency, on one hand we managed what we had promised and on the other hand, social distancing demonstrated even more the value of customer engagement with the Marketing Cloud signed Contactlab, for digital communication activities and lasting customer relationships. ...
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In the world of the engagement marketing, CDP and actionable data are two extremely important and deeply related topics. ...
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Reach levels of personalization of your marketing communications that create truly tailored moments of digital interaction, and not only with customers but also with those who have what it takes to become one soon. ...
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Think about the level of personalization that your journeys could reach if you had available for each customer the RFM index, the result of an algorithm that can group your customers in different clusters according to their purchasing behavior. ...
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What lesson does the health emergency teach us? What can no longer be ignored, needs to be reviewed or managed differently? 4 things marketing engagement cannot do without: unique customer view, advanced segmentation, marketing automation, omnichannel communication. ...
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Have you not been able to use your subscription in the last few weeks? Your gym has also thought about this and will guide you in the journey towards the request for credit that can be used on the next renewal! ...
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Find out how marketing automation can support your ecommerce in the tough task of selling intermediated by a monitor. Get your brand to be closer to your customers, make them feel less alone, shorten the distance for a lasting relationship, easily and automatically. ...
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Stay close to your customers and continue to offer them the best customer experience possible. Support your business with constant and personalized email campaigns so they don’t feel alone in this moment of social distancing. ...
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