Contactlab Marketing Cloud

Article

How was 2021? Great for the Marketing Cloud!

12 January 2022 | Loredana Rossi

The year 2022 has already begun at full speed, but we also like to slow down, to find the right moments to take some time and look back. We like to close our eyes and think about what has happened in the past year, the many new features on the platform, the small and large achievements, the many features that have enriched our Marketing Cloud. ...

Article | Release

Well begun… the first months of our 2021

28 June 2021 | Loredana Rossi

It has become a good habit over the last few years to take a moment after the first months of work to share what we have achieved compared to what we had promised. We have tried to summarise the main events of the past few months to date and we are proud of what we have managed to do, despite the difficulties and major changes that characterise this period, while maintaining and nurturing a constant channel of communication with our customers and the market. ...

Article

Why should you choose Contactlab’s digital marketing platform without delay?

11 May 2021 | Loredana Rossi

Every marketer should always ask themselves a few questions when choosing a digital marketing platform. Let’s see why the Contactlab Marketing Cloud answers them all. ...

Enhancement

Differentiate the journey of customers using the coupon reserved for them

8 March 2021 | Fabrizio Corti

If until now you could reserve undifferentiated discount codes for your customers and therefore had fewer weapons for the personalization of the journey, now you can understand who used the coupon, when, how and where. ...

Article

Call us and find out why our competitors are talking about us

10 February 2021 | Loredana Rossi

The human touch is our treasure, our experts who, thanks to their long-standing presence in the market, the skills they have brought home over time and their continuous training, enable the availability of cutting-edge technology and enhance the qualities and functionalities that the marketing cloud can offer to marketing communication activities. ...

Article | Release

The best of the Marketing Cloud in 2020

25 January 2021 | Loredana Rossi

2020 has collect a great legacy from 2019. Despite the health emergency, on one hand we managed what we had promised and on the other hand, social distancing demonstrated even more the value of customer engagement with the Marketing Cloud signed Contactlab, for digital communication activities and lasting customer relationships. ...

Article

CDP and actionable data

16 October 2020 | Loredana Rossi

In the world of the engagement marketing, CDP and actionable data are two extremely important and deeply related topics. ...

Article

The personalization of your marketing campaigns also passes through Contactlab Marketing Cloud

10 September 2020 | Loredana Rossi

Reach levels of personalization of your marketing communications that create truly tailored moments of digital interaction, and not only with customers but also with those who have what it takes to become one soon. ...

Article

Restart your business: calculate your customer’s RFM!

18 June 2020 | Loredana Rossi

Think about the level of personalization that your journeys could reach if you had available for each customer the RFM index, the result of an algorithm that can group your customers in different clusters according to their purchasing behavior. ...

Article

What does the health emergency teach marketing engagement?

5 June 2020 | Loredana Rossi

What lesson does the health emergency teach us? What can no longer be ignored, needs to be reviewed or managed differently? 4 things marketing engagement cannot do without: unique customer view, advanced segmentation, marketing automation, omnichannel communication. ...