Welcome to Resources

Here you can find articles, tutorials, infographics, videos and other materials that explain how to use our products to their full potential, and help you understand how they can be used to grow your business.

Article

Why is it important to calculate the CLV for each of your customers?

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“Will my existing customers keep on buying my brand in the future? How much will my best customers buy in the next 2 weeks? Which customers are at risk of churning? Who will be my top spender in the next six months?”  These are questions that many companies often ask themselves, to be able to forecast the future purchasing potential of their customers, understand the value they can generate, and plan marketing activities that will enhance the success of their business. ...

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Tutorial

Thank customers for their purchases, automatically promote your range, and gather more details about their interests

flow-lights-cropped-border.png

Your customers have responded well to your latest promotion, buying products from your new range as a result, but where to now? Learn how to easily build multi-option journeys, to reach each customer with messages tailored to their interests, through their preferred channels. The flexibility of the Flow module makes this possible. ...

READ MORE
Article

Contactlab’s Top 10 Product Developments of 2018

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2018 was an important year for Contactlab’s customer engagement platform. Here, we’ve tried to select 10 news articles that recall a year of compelling releases and considerable excitement, although they are not necessarily shown in order of importance. ...

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Tutorial | Videos

Email Designer in action

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Email Designer is the new editor that, thanks to its intuitive drag & drop interface and many other features, makes it fast and easy to create beautiful, personalized and responsive design compliant emails. Watch the video and discover how to get the most out of our platform to create effective, stimulating and enticing email messages. ...

READ MORE
Webinars

[WEBINAR] Discover the real meaning of your data with Analytics

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The future of brands is increasingly dependent on the data you collect every day, and on the valuable information it provides about your contacts and your activities, marketing or otherwise. Subscribe to our webinar to find out how Analytics enables you to explore your data in a structured and speedy way, establish interrelationships between each point, as well as with information from external systems, and offers you the opportunity to understand the resulting analysis better and make it quickly actionable. ...

READ MORE
Article

Why is it important to calculate the CLV for each of your customers?

piles-of-coins-and-shadow-v1.1.png

“Will my existing customers keep on buying my brand in the future? How much will my best customers buy in the next 2 weeks? Which customers are at risk of churning? Who will be my top spender in the next six months?”  These are questions that many companies often ask themselves, to be able to forecast the future purchasing potential of their customers, understand the value they can generate, and plan marketing activities that will enhance the success of their business. ...

READ MORE
Article

Contactlab’s Top 10 Product Developments of 2018

jukebox-v1-1.png

2018 was an important year for Contactlab’s customer engagement platform. Here, we’ve tried to select 10 news articles that recall a year of compelling releases and considerable excitement, although they are not necessarily shown in order of importance. ...

READ MORE
Article | Tutorial | Videos

Discover contact behavior over time in Plan

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The platform is enriched with a new feature that allows you to discover the behavior of your customers in the time horizon that most interests you by querying the data in Plan. You can get information on the whole database or on a specific segment; for a timely period of time or indicating when to display the data. ...

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Article | Tutorial | Videos

Why limit your text messages, when there is concatenated SMS?

node-boat-rope-marin-wharf-port-sea-navigation-v2.jpg

Deliver concatenated SMS through the platform and send your contacts all the information they need. Ensure truly effective and successful communications, without having to worry about the length of the text. You can depend on our service, which enables you to send more text messages, concatenated as if they were a single one, without any interruption for the recipient. A service that easily and simply overcomes the limit to the maximum number of usable characters imposed by a single SMS. ...

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Article | Videos

Use text messages in your customer journeys, and reach them anywhere

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More and more text messages in the platform. The text message is the channel that can guarantee opening rates in excess of 98%. In addition, 90% of openings take place within three minutes of message delivery (source: Forbes). It has also been reported that 74% of those who read a text message, then interact with the brand (source: SMS Advantage Report-SAP). ...

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Article | Integration | Videos

[VIDEO] Contactlab and the Fresh Relevance platform – together for effective personalization of message content based on data

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At the Contactlab Conference 2018, (link) we interviewed Tom Smith, Fresh Relevance Co-founder & CRO. He told us that, among all the features which make the Contactlab and Fresh Relevance integration extremely beneficial, there is also the ability to collect and save customer in-store transactions, in individual contact profiles ...

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Integration | Tutorial

PIESYNC + HUB… read the Quick Start Guide now!

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Hub is the Contactlab Marketing Cloud module that helps you collect and integrate all the customer data available from different sources, in one unique point. Create individual and unified profiles, keep them up-to-date, and make the details immediately available for your marketing activities. Thanks to the integration with PieSync, you can now connect Hub ...

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Integration | Webinars

[WEBINAR] Always keep your customer dialogs open, and ensure they have an unforgettably positive experience, by using Zendesk and Contactlab

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Today, the integration between the Contactlab Marketing Cloud platform and Zendesk provides the answer many companies are looking for to communicate more quickly and easily with their customers, directly and immediately manage and answer potential queries and issues ...

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Tutorial

Thank customers for their purchases, automatically promote your range, and gather more details about their interests

flow-lights-cropped-border.png

Your customers have responded well to your latest promotion, buying products from your new range as a result, but where to now? Learn how to easily build multi-option journeys, to reach each customer with messages tailored to their interests, through their preferred channels. The flexibility of the Flow module makes this possible. ...

READ MORE
Article

Contactlab’s Top 10 Product Developments of 2018

jukebox-v1-1.png

2018 was an important year for Contactlab’s customer engagement platform. Here, we’ve tried to select 10 news articles that recall a year of compelling releases and considerable excitement, although they are not necessarily shown in order of importance. ...

READ MORE
Article | Tutorial | Videos

Design multipath journeys with Flow, for outstanding customer experience personalization

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Big news at the end of the year for Flow, the automation module of the Contactlab Marketing Cloud, which will enable you to design and execute Customer Journeys that are even closer to your needs, and your customers’ expectations. From today, you can use any Hub-based event to trigger the next step in an automation, as soon as it is added to a contact’s individual profile, rather than just email opens and clicks. And now you can also create multipath journeys to further differentiate the channels you use, and  the communications contacts will receive, based on pre-set conditions.  ...

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Article | Tutorial | Videos

Why limit your text messages, when there is concatenated SMS?

node-boat-rope-marin-wharf-port-sea-navigation-v2.jpg

Deliver concatenated SMS through the platform and send your contacts all the information they need. Ensure truly effective and successful communications, without having to worry about the length of the text. You can depend on our service, which enables you to send more text messages, concatenated as if they were a single one, without any interruption for the recipient. A service that easily and simply overcomes the limit to the maximum number of usable characters imposed by a single SMS. ...

READ MORE
Article | Videos

Use text messages in your customer journeys, and reach them anywhere

sms-526996244_868fadf955_b-cropped-border.png

More and more text messages in the platform. The text message is the channel that can guarantee opening rates in excess of 98%. In addition, 90% of openings take place within three minutes of message delivery (source: Forbes). It has also been reported that 74% of those who read a text message, then interact with the brand (source: SMS Advantage Report-SAP). ...

READ MORE
Article | Tutorial

Not all customers who stop buying are lost: Create a re-engagement campaign and bring them back on board!

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Brands regularly experience customers who, over time, become inactive and stop buying, often without a tangible reason. This can mean a significant loss of business for a company, especially if it applies to a substantial number of customers. People who came into contact with the brand, and might have bought regularly in the past, but have recently and gradually moved away ...

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Article

Contactlab’s Top 10 Product Developments of 2018

jukebox-v1-1.png

2018 was an important year for Contactlab’s customer engagement platform. Here, we’ve tried to select 10 news articles that recall a year of compelling releases and considerable excitement, although they are not necessarily shown in order of importance. ...

READ MORE
Tutorial | Videos

Email Designer in action

ed-in-action-cover-ok-border.png

Email Designer is the new editor that, thanks to its intuitive drag & drop interface and many other features, makes it fast and easy to create beautiful, personalized and responsive design compliant emails. Watch the video and discover how to get the most out of our platform to create effective, stimulating and enticing email messages. ...

READ MORE
Article

Welcome Email Designer: Building emails in the platform has never been so easy

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A new email content editor is being added to the Contactlab Marketing Cloud, enriching its already impressive capabilities even further. Email Designer is built to make the already straightforward editing experience of our customers even easier and to further enhance the significant levels of control and flexibility they currently enjoy when creating and managing email content. The drag & drop UI and a series of very practical out-of-the-box features allow you to create personalized responsive emails in minutes. ...

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Article | Videos

Chat on WhatsApp with your customers: Up to 5 IM channels in One!

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Thanks to One,  you can now converse with your customers on WhatsApp. Until yesterday, you could count on Facebook Messenger, Line, Telegram and WeChat, but now you can chat with your contacts using another of the most popular instant messaging apps, which is already used by millions of people around the world. From today, you can offer your Sales Associates a new channel to communicate with their customers. ...

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Article

HTTPS in the service of deliverability and your reputation

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Security on the Web should be the rule, not the exception. This statement is quickly encouraging the adoption of the HTTPS protocol on more and more websites. What does this mean to email marketeers? For sure, it has considerable impact on deliverability and brand reputation. The Send module natively supports HTTPS completely ...

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Article | Tutorial | Videos

Why limit your text messages, when there is concatenated SMS?

node-boat-rope-marin-wharf-port-sea-navigation-v2.jpg

Deliver concatenated SMS through the platform and send your contacts all the information they need. Ensure truly effective and successful communications, without having to worry about the length of the text. You can depend on our service, which enables you to send more text messages, concatenated as if they were a single one, without any interruption for the recipient. A service that easily and simply overcomes the limit to the maximum number of usable characters imposed by a single SMS. ...

READ MORE
Article

Contactlab’s Top 10 Product Developments of 2018

jukebox-v1-1.png

2018 was an important year for Contactlab’s customer engagement platform. Here, we’ve tried to select 10 news articles that recall a year of compelling releases and considerable excitement, although they are not necessarily shown in order of importance. ...

READ MORE
Webinars

[WEBINAR] Discover the real meaning of your data with Analytics

analytics2-ok-border-1.png

The future of brands is increasingly dependent on the data you collect every day, and on the valuable information it provides about your contacts and your activities, marketing or otherwise. Subscribe to our webinar to find out how Analytics enables you to explore your data in a structured and speedy way, establish interrelationships between each point, as well as with information from external systems, and offers you the opportunity to understand the resulting analysis better and make it quickly actionable. ...

READ MORE
Article | Videos

Analytics arrives and your data takes shape

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Today, Contactlab announces Analytics, the new platform module and the latest great news of 2018. More and more each day, the future of companies resides in data. Being able to query it in a structured and speedy way, while allowing the data to be readily understood and transformed into actions, is becoming a key success factor for brands, especially in a world where shoppers are becoming increasingly demanding and looking for unique customer experiences. ...

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