Welcome to Resources

Here you can find articles, tutorials, infographics, videos and other materials that explain how to use our products to their full potential, and help you understand how they can be used to grow your business.

Article | Release

What’s next: A re-energized interface, purpose-designed to enhance user experience

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To ensure that we stay one step ahead of your future needs, the Contactlab Marketing Cloud will soon be available through a new user interface. A tailor-made workplace that both complements the integration of a wealth of features and enables you to move from one module to another while using the same view. ...

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Tutorial | Videos

Differentiate your contacts’ journeys when important data is added to their profile

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Choose to branch a contact’s journey according to a triggering event, or the demographic properties in their individual profile. All the demographic data you have collected in customer profiles as a result of your communication activities through each of the integrated channels, can be used to manage your relationships, improve customer experiences and progressively increase their participation in your marketing campaigns. ...

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Article | Release

What’s next: A re-energized interface, purpose-designed to enhance user experience

Mars-1000x452-border.png

To ensure that we stay one step ahead of your future needs, the Contactlab Marketing Cloud will soon be available through a new user interface. A tailor-made workplace that both complements the integration of a wealth of features and enables you to move from one module to another while using the same view. ...

READ MORE
Article

Why is it important to calculate the CLV for each of your customers?

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“Will my existing customers keep on buying my brand in the future? How much will my best customers buy in the next 2 weeks? Which customers are at risk of churning? Who will be my top spender in the next six months?”  These are questions that many companies often ask themselves, to be able to forecast the future purchasing potential of their customers, understand the value they can generate, and plan marketing activities that will enhance the success of their business. ...

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Article

Contactlab’s Top 10 Product Developments of 2018

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2018 was an important year for Contactlab’s customer engagement platform. Here, we’ve tried to select 10 news articles that recall a year of compelling releases and considerable excitement, although they are not necessarily shown in order of importance. ...

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Article | Release

What’s next: A re-energized interface, purpose-designed to enhance user experience

Mars-1000x452-border.png

To ensure that we stay one step ahead of your future needs, the Contactlab Marketing Cloud will soon be available through a new user interface. A tailor-made workplace that both complements the integration of a wealth of features and enables you to move from one module to another while using the same view. ...

READ MORE
Tutorial | Videos

Differentiate your contacts’ journeys when important data is added to their profile

cover_welcome-message-3-border-1.png

Choose to branch a contact’s journey according to a triggering event, or the demographic properties in their individual profile. All the demographic data you have collected in customer profiles as a result of your communication activities through each of the integrated channels, can be used to manage your relationships, improve customer experiences and progressively increase their participation in your marketing campaigns. ...

READ MORE
Tutorial

Thank customers for their purchases, automatically promote your range, and gather more details about their interests

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Your customers have responded well to your latest promotion, buying products from your new range as a result, but where to now? Learn how to easily build multi-option journeys, to reach each customer with messages tailored to their interests, through their preferred channels. The flexibility of the Flow module makes this possible. ...

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Article | Release

What’s next: A re-energized interface, purpose-designed to enhance user experience

Mars-1000x452-border.png

To ensure that we stay one step ahead of your future needs, the Contactlab Marketing Cloud will soon be available through a new user interface. A tailor-made workplace that both complements the integration of a wealth of features and enables you to move from one module to another while using the same view. ...

READ MORE
Article | Tutorial

Creating an email delivery with Send and Email Designer is as simple as 1, 2, 3…

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Our new content editor Email Designer is perfectly integrated in the Send module interface and workflows. In this tutorial we show you how to use the editor together with Send to easily create effective and personalized email campaigns to reach your contacts at the right moment with the right contents. ...

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Article

Contactlab’s Top 10 Product Developments of 2018

jukebox-v1-1.png

2018 was an important year for Contactlab’s customer engagement platform. Here, we’ve tried to select 10 news articles that recall a year of compelling releases and considerable excitement, although they are not necessarily shown in order of importance. ...

READ MORE
Article | Tutorial

Creating effective email content has just become as easy as drag & drop with Email Designer

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Creating effective personalized emails is now as easy as dragging and dropping elements to your template. And that’s exactly how our Email Designer works. In this tutorial we show you how to use the brand new editor of the Contactlab Marketing Cloud to craft on your own the best template to fit your needs. ...

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Article | Release

What’s next: A re-energized interface, purpose-designed to enhance user experience

Mars-1000x452-border.png

To ensure that we stay one step ahead of your future needs, the Contactlab Marketing Cloud will soon be available through a new user interface. A tailor-made workplace that both complements the integration of a wealth of features and enables you to move from one module to another while using the same view. ...

READ MORE
Article

Contactlab’s Top 10 Product Developments of 2018

jukebox-v1-1.png

2018 was an important year for Contactlab’s customer engagement platform. Here, we’ve tried to select 10 news articles that recall a year of compelling releases and considerable excitement, although they are not necessarily shown in order of importance. ...

READ MORE
Webinars

[WEBINAR] Discover the real meaning of your data with Analytics

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The future of brands is increasingly dependent on the data you collect every day, and on the valuable information it provides about your contacts and your activities, marketing or otherwise. Subscribe to our webinar to find out how Analytics enables you to explore your data in a structured and speedy way, establish interrelationships between each point, as well as with information from external systems, and offers you the opportunity to understand the resulting analysis better and make it quickly actionable. ...

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Article | Videos

Analytics arrives and your data takes shape

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Today, Contactlab announces Analytics, the new platform module and the latest great news of 2018. More and more each day, the future of companies resides in data. Being able to query it in a structured and speedy way, while allowing the data to be readily understood and transformed into actions, is becoming a key success factor for brands, especially in a world where shoppers are becoming increasingly demanding and looking for unique customer experiences. ...

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