The following describes the data and events contained in Contactlab platform.


Personal Data


 From Hub to…  Hub  Send  Plan  Data  Flow
 profile (header) 1  /  YES  YES  YES
All the user profile attributes can be used in Flow for the message personalization
 profile base 2  /  Partially  Partially  YES
 profile extended 3  /  Partially  Partially  YES
 privacy consens  /  YES  YES  YES


1 Integrated attributes: externalD, nodeId, enabled, Id, tags-auto, tags-manual, registratedAt, updatedAt. The tags-auto and tags-manual attributes are processed as a string (with a total length of 255 characters maximum), with the values (having each value limited to 100 characters maximum) separated by pipes (|).
2 Unavailable fields: contacts.otherContacts, contacts.mobileDevice, educations, likes, jobs, subscriptions.
3 Attributes defined as object arrays are not available.


 From Data to…  Hub  Send  Plan  Data  Flow
customer purchase statistics  Roadmap  Roadmap  YES  /  Roadmap
customer time-based behaviour statistics  Roadmap  Roadmap  YES  /  Roadmap
purchase preferences  Roadmap  Roadmap  YES  /  Roadmap
 RFM  Roadmap  Roadmap  YES  /  Roadmap
 CLV  Roadmap  Roadmap  YES  /  Roadmap
deviation statistics from database average  Roadmap  Roadmap  YES  /  Roadmap
behavior statistics from digital events  Roadmap  Roadmap  YES  /  Roadmap
email Engagement (static)  Roadmap  Roadmap  YES  /  Roadmap
email Engagement (dynamic)  Roadmap  Roadmap  YES  /  Roadmap


Email / sms events from Send campaigns

From Send to…  Hub  Send  Plan  Data  Flow
campaign subscribed  YES  /  NO  YES  NO
campaign unsubscribed  YES  /  NO  YES  NO
campaign bounced  NO  /  YES  YES  NO
contact blacklisted  NO  /  YES  YES  NO
campaign marked as spam  NO  /  YES  YES  NO
campaign sent  YES  /  YES  YES  YES
campaign opened  YES  /  YES  YES  YES
campaign clicked  YES  /  YES  YES  YES


NOTE: Email campaign events that take place in Contactsend are natively available in Contactplan, and Contactdata.

Email / sms events from external campaigns 

 From Hub to…  Hub  Send  Plan  Data  Flow
campaignBlacklisted  /  NO  NO  NO  NO
campaignBounced  /  NO  NO  NO  NO
campaignLinkClicked  /  NO  NO  NO  NO
campaignMarkedSpam  /  NO  NO  NO  NO
campaignOpened  /  NO  NO  NO  NO
campaignSend  /  NO  NO  NO  NO
campaignSubscribed  /  NO  NO  NO  NO
campaignUnsubscribed  /  NO  NO  NO  NO


NOTE: Email campaign events that take place in Contactsend are natively available in Contactplan, and Contactdata.

E-commerce events

 From Hub to…  Hub  Send  Plan  Data  Flow
 abandonedCart  /  NO  YES  Roadmap  YES
 addedCompare  /  NO  YES  Roadmap  YES
 addedProduct  /  NO  YES  Roadmap  YES
 addedWishList  /  NO  YES  Roadmap  YES
 orderShipped  /  NO  NO  Roadmap  YES
 removedCompare  /  NO  YES  Roadmap  YES
 removedWishlist  /  NO  YES  Roadmap  YES
 removedProduct  /  NO  YES  Roadmap  YES
 viewedProduct  /  NO  YES  Roadmap  YES
 viewedProductCategory  /  NO  YES  Roadmap  YES
 reviewProduct  /  NO  YES  Roadmap  YES


  • Classifications attribute objects (array objects) are exported. You can synchronize up to 15 categories (ten text and five data classifications). When synchronizing between Contacthub and Contactplan, the key for the categories to export must be defined. If the categories are not in the order line, Contacthub exports a null field.
  • Category attribute values (array strings) are exported as unique value strings, separated by pipes (|). Categories in Contacthub are a list of values. The other platform applications do not support lists of values. For this reason, Contacthub synchronizes with the other applications by adapting the list of values to a unique field, separating the values with pipes (|). For example, in Contacthub, the propriety “category”: [«Woman”, “Bags for women”, “Bags”] is synchronized in Contactplan in this way: «Woman|Bags for women|Bags”.

Purchase Events

 From Hub to…  Hub  Send  Plan  Data  Flow
 completedOrder  /  NO  YES  YES  YES

Coupon Events

 From Hub to…  Hub  Send  Plan  Data  Flow
 grantedCoupon  /  NO  YES  NO  NO

Retail Events

 From Hub to…  Hub  Send  Plan  Data  Flow
 eventEligible  /  NO  YES  NO  YES
 eventConfirmed  /  NO  YES  NO  YES
 eventDeclined  /  NO  YES  NO  YES
 eventNoShow  /  NO  YES  NO  YES
 eventInvited  /  NO  YES  NO  YES
 eventNotInvited  /  NO  YES  NO  YES
 eventPartecipated  /  NO  YES  NO  YES


Web Browsing events

 From Hub to…   Hub  Send  Plan  Data  Flow
 loggedIn  /  NO  YES  Roadmap  YES
 loggedOut  /  NO  YES  Roadmap  YES
 searched  /  NO  YES  Roadmap  YES
 viewedPage  /  NO  YES  Roadmap  YES
 clickedLink  /  NO  YES  Roadmap  YES
 formCompiled  /  NO  NO  Roadmap  YES


Subscription events

 From Hub to…  Hub  Send  Plan  Data  Flow
 serviceSubscribed  /  NO  YES  NO  YES
 serviceUnsubscribed  /  NO  YES  NO  YES


Support Ticketing events

 From Hub to…  Hub  Send  Plan  Data  Flow
 repliedTicket  /  NO  NO  NO  YES
 closedTicket  /  NO  NO  NO  YES
 openedTicket  /  NO  NO  NO  YES


Generic Event

 From Hub to…  Hub  Send  Plan  Data  Flow
 genericActiveEvent  /  NO  NO  NO  YES
 genericPassiveEvent  /  NO  NO  NO  YES