The Data Model can be consulted at this link.
In general, the data are all available to the different platform functionalities except for some events for which it is not possible to segment:

  • abandonedSession
  • addedReward
  • campaignBlacklisted
  • campaignBounced
  • campaignMarkedSpam
  • campaignOptinRequested
  • campaignSubscribed
  • campaignUnsubscribed
  • changedSetting
  • closedTicket
  • formCompiled
  • genericActiveEvent
  • genericPassiveEvent
  • openedTicket
  • orderShipped
  • removedReward
  • repliedTicket

The Digital Messaging platform Send, on the other hand, receives from the Contactlab Marketing Cloud the socio-demographic data that the brand decides to synchronise.