Contactlab Marketing Cloud

Release

Marketing Cloud changes its name and becomes MailUp CDP!

11 July 2023 | Fabrizio Corti

Marketing Cloud changes its name and becomes MailUp CDP! ...

Release

New UI to increase efficiency and productivity and reduce time and costs – Marketing Cloud v.8.8.0 Release

10 March 2023 | Fabrizio Corti

Improving a software interface remains an issue of paramount importance, but still often underestimated. The UI remains the point of contact between the user and the software and has always been a central theme of our commitment to the platform. ...

Article

Another year together has ended and we are ready for 2023!

16 January 2023 | Loredana Rossi

Our 2022: many news, many activities, many releases, with the common denominator to invest in the future of our platform so that it continues to be the reference tool for many organizations that wish to invest in the world of digital marketing and take the experiences they offer to customers and their business to the next level. ...

Release

Facilitates access to the platform, activates the External Identity Provider

10 November 2022 | Marco Galli

A few days ago we opened the possibility to request activation of access to the platform via External Identity Provider. Don’t wait any longer, new opportunities are waiting for you! ...

Article

Contactlab gets even bigger: the first months of this 2022

15 June 2022 | Loredana Rossi

We had high expectations and we have kept our word. These first months of 2022 have been a time of great innovation and significant investments and releases for Contactlab. ...

Article

Selling easier online with ecommerce and marketing clouds always connected

10 May 2022 | Loredana Rossi

One in four Italians make hybrid purchases. Shopping is becoming more articulated and consumer needs are changing. Physical and digital worlds meet and coexist collaboratively in customers’ shopping paths where retailers open up to the online and the online gains strength and vigour. ...

Article | Release

Let’s simplify the captcha, make it invisible and protect your forms.

12 April 2022 | Marco Galli

In order to prevent subscription bombing attacks or mass subscriptions from non-existent addresses that could compromise your brand reputation, it is essential that subscription forms always include a captcha. ...

Article

Boost your ecommerce with marketing automation

4 April 2022 | Loredana Rossi

Automating ecommerce communication flows simplifies and speeds up a number of actions that could not be managed efficiently by any human being or an entire team. ...

Article

Is the web behavior of your contacts really interesting for increasing sales?

21 March 2022 | Loredana Rossi

The presence online of your contacts is not only confined to the moment of purchase. To maximise the effectiveness of your marketing campaigns, you need to record consumer behavior before and after and use this information for activities that capture their attention, guide them in their searches till the cart, reducing abandoned sessions and increasing conversions of visitors to customers. ...

Article

How was 2021? Great for the Marketing Cloud!

12 January 2022 | Loredana Rossi

The year 2022 has already begun at full speed, but we also like to slow down, to find the right moments to take some time and look back. We like to close our eyes and think about what has happened in the past year, the many new features on the platform, the small and large achievements, the many features that have enriched our Marketing Cloud. ...