Keep high the quality of the experiences you give your contacts, remove them from the journey they are in when they no longer respond to the conditions assumed or have reached the objective you set.
From September 2nd, 2021, a new version of the marketing automation is available.
The release is planned between 2:30 pm and 3:00 pm CEST.
Not only when an event occurs such as the opening of an email or the conclusion of a purchase: you can now choose to have a contact exit a customised automation even when one or more demographic data changes, choosing the or or and operator according to your needs.
Further enhance their experience with your brand by preventing them from continuing to receive communications and attention on topics that have become of little interest or not entirely relevant.
What it means
Imagine the customers in your store who have a points card. If you design customer journeys for each level of loyalty, when one of them crosses the threshold and becomes a VIP customer, for example, they should leave their current journey and enter one built specifically for those who prove to be loyal customers with higher levels of spending.
Or think how easy it would be to comply with GDPR and privacy regulations by being able to modify your actions towards contacts in your automations as the status of individual consents changes.
The aim of this release is part of the great journey undertaken by Contactlab to offer a tool capable of managing each individual relationship automatically, simply and with savings in time and costs.