Simplify the process of creating and editing your segments: change the order in which you apply the rules in one click. ...
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Thanks to the introduction of a new area, browse your customer base, discover its composition and any anomalies. ...
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Make it quicker and easier to create your campaigns. Add Google Analytics parameters to the links in your emails while creating delivery starting from the selection of your audience, directly in the content building wizard. ...
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The fields that you can use to create and refine your audiences have been expanded. A new rule allows you to segment on the basis of the data you obtain from surveys to your contacts, whether they are customers or prospects. ...
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From October 12th, 2021, a new version of the platform segmentation functionality is available. The release is planned between 2.15 ...
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A new feature to optimise your user experience. Know at a glance if a plan has been successful or if automation has not started. ...
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Optimising your activities also depends on the user experience offered by the tools you use, including technology. Manage your workspace in the best way possible in the platform, choose to display the fields as you consider most effective and efficient, in the targeting phase of your marketing communication campaigns. ...
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Leave nothing to chance. Monitor the outcome of the data synchronisation in the platform and ensure that your audience creation data is always up-to-date. ...
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More data you can use to create your segments with the Marketing Cloud. We have introduced the new rule Other digital events. ...
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The journey towards an increasingly intuitive and easy-to-use interface continues, even when you run into little snags. Thanks to clear messages, you’ll find the solution immediately and can get back to creating unforgettable customer experiences. ...
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