From January, 20th, 2022 a new version of Flow, the Marketing Cloud feature that allows you to design your customer journeys and activate marketing communication campaigns with content, channels and timing tailored to each individual contact, will be available. The release is planned from 2:30 pm to 3:00 pm CET.
What can you do with this release?
You can select which subscription system should record the unsubscription event in case one of your contacts submits the request, and you can select it during the configuration of the email delivery within the automation.
Introducing this functionality is extremely useful when your organisation operates different systems or if there are multiple brands, which is not so uncommon.
It opens up the possibility to not only exclude a contact from the journey at the right time, but to associate the removal with the correct subscription and not, for example, the first one it finds in a completely arbitrary way.
And it doesn’t end there. You can select either a single subscription or several and activate them in combination.
What does this mean?
Having the option to choose which subscription system to check in the journey allows you to collect more accurate data for up-to-date communications, greater compliance to all regulations and the certainty that your contacts will not receive messages they do not wish to spend time on. For more information, our experts are always at your disposal.