The series of awards for the Contactlab Marketing Cloud platform continues. Now it is once again the turn of our Customer Data Platform. ...
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We had high expectations and we have kept our word. These first months of 2022 have been a time of great innovation and significant investments and releases for Contactlab. ...
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One in four Italians make hybrid purchases. Shopping is becoming more articulated and consumer needs are changing. Physical and digital worlds meet and coexist collaboratively in customers’ shopping paths where retailers open up to the online and the online gains strength and vigour. ...
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Thanks to the introduction of a new area, browse your customer base, discover its composition and any anomalies. ...
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The presence online of your contacts is not only confined to the moment of purchase. To maximise the effectiveness of your marketing campaigns, you need to record consumer behavior before and after and use this information for activities that capture their attention, guide them in their searches till the cart, reducing abandoned sessions and increasing conversions of visitors to customers. ...
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The year 2022 has already begun at full speed, but we also like to slow down, to find the right moments to take some time and look back. We like to close our eyes and think about what has happened in the past year, the many new features on the platform, the small and large achievements, the many features that have enriched our Marketing Cloud. ...
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Make it quicker and easier to create your campaigns. Add Google Analytics parameters to the links in your emails while creating delivery starting from the selection of your audience, directly in the content building wizard. ...
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Do you know what a captcha is? It is used to ensure that a form is filled in by a person and not by a robot. ...
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The fields that you can use to create and refine your audiences have been expanded. A new rule allows you to segment on the basis of the data you obtain from surveys to your contacts, whether they are customers or prospects. ...
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We have now reached the fifth and final appointment in the series dedicated to the Contactlab Marketing Cloud. Having reviewed the features that distinguish the platform and its main functions, it is now time to understand when to use it. ...
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