Every day, you collect a huge amount of data about your customers. Try to use it to better understand their potential. Data is the Contactlab Marketing Cloud module that enhances all the available data and discovers new contact characteristics. It reveals their purchase habits and preferences, anticipates their behaviors, predicts their lifetime value and exposes churn risks. With standard and customizable algorithms and predictive analysis, Data enables you to effectively identify audiences for whom you can build journeys and create tailored messages.
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