Contactlab Marketing Cloud

Article

UX/UI series: Even color plays its part

9 December 2019 | Giovanni Tramutola

Color is a very important means of communication in any visual language. It represents one of the most effective ways of transposing one or more concepts from one place to another. Supported by colors, you can indicate which components are interactive, how they relate to other elements, and their level of prominence. ...

Article

CDP series: Advanced Segmentation

4 December 2019 | Marco Zambardi

You have collected your contact details in real-time from all your sources, and automatically integrated them into individual profiles. You are elaborating and enriching the data to foresee future behavior. Now it’s time to segment them for marketing activities. ...

Article

CDP series: Data Enrichment

27 November 2019 | Marco Zambardi

The collection and integration of all the data to create unified profiles is extremely important. But its constant enrichment is just as crucial. The profile of each customer must be unique and dynamic to ensure maximum quality. ...

Manage all platform module configurations in one place! – Unified UI Release v. 2.0

18 November 2019 | Giovanni Tramutola

All platform module configurations are available in a single area, so they can easily and quickly be reached from any point in the platform. ...

Article

CDP series: Data Collection & Profile Unification

14 November 2019 | Marco Zambardi

Collect data, create and manage the identities of your contacts in one place, then export the information to every company system to get to know customers, discover them and address them with tailor-made activities. All guaranteeing compliance with GDPR legislation. ...

Article | Case History

Contactlab for Eataly: an all-Italian love

8 November 2019 | Contactlab

A single, individual customer view, RFM, Marketing Automation: The role of the Marketing Cloud in the customer engagement project, which Eataly is successfully pursuing in conjunction with Contactlab. ...

Article

UI/UX series: When the UX determines the success of a platform

7 November 2019 | Carlo Audino

We at Contactlab have always had the aim of giving our customers the best interaction experience possible while using the Marketing Cloud. With this in mind, our commitment to the design and re-design of the platform was born… and continues today. ...

Article

A Customer Data Platform you can rely on…

29 October 2019 | Marco Zambardi

The Customer Data Platform by Contactlab… A comprehensive set of features that provides all the tools you need to get to know your customers, discover their behavior and communicate with them through tailor-made activities – all while guaranteeing compliance with GDPR legislation. ...

Article

Integrate your systems with the Contactlab Marketing Cloud

24 October 2019 | Contactlab

What is a plug-in? There are many definitions, but the one we like is a non-autonomous but especially important program, which is capable of extending the value and potential of your technology. And when it comes to plug-ins for cloud marketing, they also mean increased benefits both for your customers and your business. ...

Article | Tutorial

Flow Series: And what if it’s an abandoned cart? (3/3)

18 October 2019 | Contactlab

Brands that have implemented marketing automation solutions and rely on them to manage their communication activities, report significant and constantly increasing conversion rates for abandoned carts. And you can always trust Flow to carry out automated journeys that deliver your message easily and at precisely the right time. ...