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MC series #5. What can you do with the Marketing Cloud?

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We have now reached the fifth and final appointment in the series dedicated to the Contactlab Marketing Cloud. Having reviewed the features that distinguish the platform and its main functions, it is now time to understand when to use it. ...

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Article | Release

Well begun… the first months of our 2021

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It has become a good habit over the last few years to take a moment after the first months of work to share what we have achieved compared to what we had promised. We have tried to summarise the main events of the past few months to date and we are proud of what we have managed to do, despite the difficulties and major changes that characterise this period, while maintaining and nurturing a constant channel of communication with our customers and the market. ...

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Article | Infographic

MC series #4: Learn from the data and optimise your future campaigns

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We continue to talk about Contactlab’s Marketing Cloud, and today we’re going to look at some of the insights offered by the data collected on your contacts and campaigns, allowing you to obtain the information you need to design future communication strategies, with an extra gear towards success. ...

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Article | Infographic

MC series #3: Let the platform work for you, automate!

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The series of articles exploring the Marketing Cloud continues. Having understood the importance of organised data management, we now look at how to use the information collected to create effective customer experiences that support the business. ...

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