Contactlab Marketing Cloud

MC series. #1: The digital marketing platform for professional customer engagement!

6 May 2021 | Loredana Rossi

Get to know the Contactlab Marketing Cloud, the Digital Marketing platform for customer engagement. Create and maintain lasting relationships with your consumers, open up communication channels and feed them with conversations that lead each contact to a purchase. Let’s see how. ...

Article

Nice images in emails but… beware!

13 April 2021 | Marco Galli

Very heavy images deposited on external servers require long download times on the recipients’ client when the email is opened. This results in reader dissatisfaction and excessive and unnecessary consumption of gigabytes that adds no value to the quality of the message, especially on mobile. ...

Article | Infographic

Send series. #4: What kind of communications can you send with Send?

12 April 2021 | Loredana Rossi

We have now reached the fourth and last appointment of the series dedicated to Send. We have spent more than a month together and had the opportunity to deepen many aspects: benefits and features, some use cases, how it is. Today we close by telling you what you can do with it, what kind of communication you can send with Send. ...

Article | Infographic

Send series. #3: Talk with your customers in 4 steps

25 March 2021 | Loredana Rossi

We have come to the third stage of the series dedicated to Send. After getting to know the benefits and features and some use cases, let’s see how we will find out in this article. Keep following us! ...

Enhancement

A new UI for the Marketing Automation

22 March 2021 | Fabrizio Corti

One step after another you can reach far away destinations and a bit like world travelers, we also reserve spectacular explorations for our users. A renewed interface for Contactlab marketing automation. ...

Enhancement | Videos

Differentiate the content of your emails based on the target audience – Email Designer release

16 March 2021 | Marco Galli

Preview your emails while staying on the current work session. Edit in real time and check the result immediately. ...

Article | Infographic

Send series. #2: When to use it?

12 March 2021 | Loredana Rossi

The series dedicated to Send continues. After the benefits and features that distinguish it, now let’s see some occasions in which it can support you. Keep following us to discover much more! ...

Enhancement | Videos

Email Designer release: differentiate the content of your emails based on the target audience

4 March 2021 | Marco Galli

Streamline and simplify your email creation tasks and increase the level of content personalization when using Email Designer. ...

Article

Put data at the center of your strategies and create formidable customer experiences

1 March 2021 | Loredana Rossi

More and more marketeers put data at the basis of their decisions. Starting from data means acting according to indications that emerge from knowledge and experience. Also in the definition of communication strategies. ...

Article | Infographic

Send series. #1: Benefits and Features

24 February 2021 | Loredana Rossi

A new series starts today! It is dedicated to Send, the Contactlab digital messaging platform. We will keep you company with four appointments and we will see together the differentiating elements, what you can do, how to proceed and finally the type of communications that can be conveyed. Stay with us! ...