ADVANCED SEGMENTATION WITHIN YOUR REACH
Recognizing the different characteristics and preferences of your contacts, is one of the first steps in building successful marketing initiatives. Talking with just the right people, about something that truly matches their expectations, is a winning strategy – ensuring their interest in your messages is strong, and the returns you realize from your communication activities are maximized. Plan is the Contactlab Marketing Cloud module that helps you define your audience, refine your communications targets on a behavioral basis, then plan marketing activities in an easy, autonomous and effective way.
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Segmentation in just a few clicks
Creating audiences has never been so easy, with completely automatic processing at your fingertips. The definition and management of complex segments is both immediate and intuitive, thanks to a UI that has been purpose-designed to make all the information readily available to anyone who needs it, in just a few steps. All without any SQL knowledge.
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Focused targeting, using all your data
Use the information you have available, to create complex segments that are based on your contacts' personal information, actions, preferences and habits. Query your data on different levels: Time correlations, behavioral analysis, best and worst customer, as well as combinations of existing segments and ones created from every conceivable mix of data.
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Always up-to-date audiences
Dynamic segments that update at the precise moment the audience list is generated for use, ensuring you include all the right contacts as potential recipients for your marketing activities. You choose when you create your audiences and when you communicate with them.
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You decide how, when and how often
You can plan your deliveries directly in the UI and create one-time or recurring plans. You decide whether you want to communicate on a one-off, daily, weekly or monthly basis, and choose the duration, together with the appropriate segment. You can use the contact lists directly in the Contactlab Marketing Cloud platform, or extract or share them with external systems through the API or a plug-in.
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Do Not Disturb: When it is better not to communicate
Define the frequency with which you want to communicate with your contacts: Once per day, week or month. Combine two different strategy settings, such as one email per day for one delivery plan and three emails per week for a different one. You have maximum flexibility according to your needs.
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ANSWERS IN
A FEW SECONDS -
SCALABLE
SOLUTION -
REAL-TIME
CONTACTS COUNT -
INTERACTIVE REPORTS
AND DASHBOARDS -
OPEN AND
INTEGRABLE -
GDPR
READY