Marketing Cloud changes its name and becomes MailUp CDP! ...
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Discover all the latest Contactlab news, meet our experts and learn how our platform can support your multi-channel digital marketing campaigns. Understand through us, how to make your customers’ experiences with your brand unique, memorable and above all, beneficial.
New UI to increase efficiency and productivity and reduce time and costs – Marketing Cloud v.8.8.0 Release
10 March 2023 | Fabrizio CortiImproving a software interface remains an issue of paramount importance, but still often underestimated. The UI remains the point of contact between the user and the software and has always been a central theme of our commitment to the platform. ...
READ MOREChange the order of the rules that generate your segments, now you can! – Plan UI v.1.50.0 & API v.1.36.1-2681 Release
26 January 2023 | Fabrizio CortiSimplify the process of creating and editing your segments: change the order in which you apply the rules in one click. ...
READ MOREDKIM: Better sign your emails and increase deliverability
17 October 2022 | Marco GalliDomain spoofing, phishing and spear phishing are now the order of the day, forcing more and more companies to equip themselves with email authentication systems in order to secure the best delivery rates, maintain a high reputation and get through spam filters. ...
READ MOREA/B test: use email templates created with Email Designer – Send Release v.7.15.0
20 September 2022 | Marco GalliIn order to find out which email communication is best for your audience, you can use A/B testing. Set your goals. Send two communications differentiating them in subject line, sender or content. Analyse and compare the deliveries performance and learn which one your contacts prefer directly from them. ...
READ MOREEmail Designer did not go on holiday, new features already available on the platform!
14 September 2022 | Marco GalliOften the relationship with your customers starts with an email. Being able to design and create attention-grabbing, navigable, easily usable emails, even on mobile, are the key to immediately bringing consumers on board and accompanying them in their choice of your products and services. A great email template can become the key to increasing your conversions and invigorating your business. ...
READ MOREMore news for the UI of the customer profile area! – Hub & Marketing Cloud 7.3.0 Release
29 August 2022 | Fabrizio CortiThe current Customer and Events section will be replaced by the new Events KPIs and you will be able to browse key performance indicators in specific contexts and access selected highlights of your business. ...
READ MORENew features for the Email Designer editor
15 July 2022 | Marco GalliSeveral studies confirm that around 70% of email openings take place from mobile, a behavior that leads us to constantly invest in the quality of emails visualisation from these devices, but also to optimise the way we design emails. ...
READ MORE- CDP Resources
- Customer Service
- Data Resources
- Flow Resources
- Hub Resources
- Plan Resources
- Send news
- Send Resources
For the third year running, Contactlab included in Quadrant Solutions’ SPARK Matrix™ CDP
27 June 2022 | Loredana RossiThe series of awards for the Contactlab Marketing Cloud platform continues. Now it is once again the turn of our Customer Data Platform. ...
READ MORERendering in real time available for iPhone 13 and iOS15
1 June 2022 | Marco GalliGreat news for the real-time rendering feature. As of today, it is enriched and it becomes possible to view email ...
READ MOREChange the order of the rules that generate your segments, now you can! – Plan UI v.1.50.0 & API v.1.36.1-2681 Release
26 January 2023 | Fabrizio CortiSimplify the process of creating and editing your segments: change the order in which you apply the rules in one click. ...
READ MOREMore news for the UI of the customer profile area! – Hub & Marketing Cloud 7.3.0 Release
29 August 2022 | Fabrizio CortiThe current Customer and Events section will be replaced by the new Events KPIs and you will be able to browse key performance indicators in specific contexts and access selected highlights of your business. ...
READ MOREBrowse, analyse and find anomalies in your database. Plan Release UI v.1.44.0 & API 1.36.1-2442
28 April 2022 | Fabrizio CortiThanks to the introduction of a new area, browse your customer base, discover its composition and any anomalies. ...
READ MOREMore news for the UI of the customer area!
7 February 2022 | Fabrizio CortiAfter only a month, here we are again, talking about great news for the Customer area of the platform. From the next release, we will be able to say that we have renewed the dashboard and navigability of all this feature. ...
READ MORETracking link in your email becomes easier – Plan Release UI v.1.41.0 & API v.1.36.1-2264
29 November 2021 | Fabrizio CortiMake it quicker and easier to create your campaigns. Add Google Analytics parameters to the links in your emails while creating delivery starting from the selection of your audience, directly in the content building wizard. ...
READ MORELIVE the new single customer view UI!
22 November 2021 | Fabrizio CortiWith the collection and tracking of your customers’ data and behavior, and the multiple touch points and communication opportunities, you have a lot of information. But not all of it is equally useful to your business. You need a marketing platform that can give you access to what you are looking for as quickly as possible, in the best possible way and in just a few steps. ...
READ MORECreate your targets based on your surveys – Plan UI v.1.40.0 & API v.1.36.1-2241 Release
21 October 2021 | Fabrizio CortiThe fields that you can use to create and refine your audiences have been expanded. A new rule allows you to segment on the basis of the data you obtain from surveys to your contacts, whether they are customers or prospects. ...
READ MORESave even more time in creating your audience! – Plan Release UI v.1.39.0 & API v.1.36.1-2211
6 October 2021 | Fabrizio CortiFrom October 12th, 2021, a new version of the platform segmentation functionality is available. The release is planned between 2.15 ...
READ MORESee immediately if your plans were successful – Plan UI release v.1.38.0 & API v.1.36.1-2107
2 July 2021 | Fabrizio CortiA new feature to optimise your user experience. Know at a glance if a plan has been successful or if automation has not started. ...
READ MORECustomise your target creation page – Plan Release UI v.1.37.0 & API v.1.36.1-2085
4 June 2021 | Fabrizio CortiOptimising your activities also depends on the user experience offered by the tools you use, including technology. Manage your workspace in the best way possible in the platform, choose to display the fields as you consider most effective and efficient, in the targeting phase of your marketing communication campaigns. ...
READ MOREOptimized journeys for your transactional campaigns
19 April 2019 | Francesca LombardiFurther refine the variables that include a contact in a particular journey, or which exclude them from it. Optimize the journeys that support your transactional campaigns. ...
READ MORECombine events and demographic data to trigger contact-focused activities – Flow release v.2.4.0
12 March 2019 | Francesca LombardiBranch your contacts’ journey based on a triggering event combined with one or more demographic properties from their individual profile. You can do that easily thanks to the new features of the latest Flow release. ...
READ MOREUse demographic data to differentiate your contacts’ journeys – Flow release v. 2.3.0
27 February 2019 | Francesca LombardiDifferentiate your contacts’ journeys, based on their demographic properties. All the demographic data in the individual profiles can be used to manage relationships, enhance customer experiences and progressively increase their participation in your marketing campaigns. ...
READ MOREDifferentiate journeys using event extended properties – Flow release v. 2.2.0
31 January 2019 | Francesca LombardiThe new Contactflow version is available from February 4th, 2019, and it includes some new features that enhance the module. The release ...
READ MOREChoose how contacts join an automation – Flow release v. 2.1.0
14 January 2019 | Francesca LombardiThe new Contactflow version is available from January 21st, 2019. The release is planned between 2.15 pm and 2.45 pm ...
READ MOREContactflow Release v.2.0.0
13 December 2018 | Francesca LombardiFrom December 11th, 2018, a new Contactflow version is available, which includes new features that enrich the module. The release ...
READ MOREContactflow Release v.1.9.0
6 December 2018 | Francesca LombardiFrom December 11th, 2018, a new Contactflow version is available, which includes new features that enrich the module. The release ...
READ MOREContactflow Release v.1.8.0
12 November 2018 | Francesca LombardiFrom November 14th, 2018 the new Contactflow version is available and it includes a new feature thet enriches the module. ...
READ MOREContactflow Release v.1.7.0
29 October 2018 | Francesca LombardiFrom October 31st, 2018, a new Contactflow version is available, which includes new features that enrich the module. The release is ...
READ MOREContactflow Release v.1.6.0
16 October 2018 | Francesca LombardiFrom October 18th, 2018, a new Contactflow version is available, which includes new features that enrich the module. The release is planned between 3.00 pm and 3.30 pm CEST. ...
READ MOREDKIM: Better sign your emails and increase deliverability
17 October 2022 | Marco GalliDomain spoofing, phishing and spear phishing are now the order of the day, forcing more and more companies to equip themselves with email authentication systems in order to secure the best delivery rates, maintain a high reputation and get through spam filters. ...
READ MOREA/B test: use email templates created with Email Designer – Send Release v.7.15.0
20 September 2022 | Marco GalliIn order to find out which email communication is best for your audience, you can use A/B testing. Set your goals. Send two communications differentiating them in subject line, sender or content. Analyse and compare the deliveries performance and learn which one your contacts prefer directly from them. ...
READ MOREEmail Designer did not go on holiday, new features already available on the platform!
14 September 2022 | Marco GalliOften the relationship with your customers starts with an email. Being able to design and create attention-grabbing, navigable, easily usable emails, even on mobile, are the key to immediately bringing consumers on board and accompanying them in their choice of your products and services. A great email template can become the key to increasing your conversions and invigorating your business. ...
READ MORENew features for the Email Designer editor
15 July 2022 | Marco GalliSeveral studies confirm that around 70% of email openings take place from mobile, a behavior that leads us to constantly invest in the quality of emails visualisation from these devices, but also to optimise the way we design emails. ...
READ MORE- CDP Resources
- Customer Service
- Data Resources
- Flow Resources
- Hub Resources
- Plan Resources
- Send news
- Send Resources
For the third year running, Contactlab included in Quadrant Solutions’ SPARK Matrix™ CDP
27 June 2022 | Loredana RossiThe series of awards for the Contactlab Marketing Cloud platform continues. Now it is once again the turn of our Customer Data Platform. ...
READ MORERendering in real time available for iPhone 13 and iOS15
1 June 2022 | Marco GalliGreat news for the real-time rendering feature. As of today, it is enriched and it becomes possible to view email ...
READ MORENews around Email Designer: background images for your emails
14 April 2022 | Marco GalliYou can now take advantage of a new feature in the Email Designer, the platform email editor, which further increases your control over content layering and email design. ...
READ MORENews from the email editor: Improve your text experience!
14 March 2022 | Marco GalliEvery trick counts at Carnival, but this year in Contactlab Carnival has brought more features to our email editor. New functions that enrich Email Designer and improve your experience by simplifying the creation of your campaigns and reducing time. ...
READ MORESearch your email templates by tag or name – Release Send Email Designer UI v.1.6.0
4 March 2022 | Marco GalliWith the introduction of a convenient template search interface based on name or tag, you can narrow your view to only the templates you are interested in. You can navigate through your documents easily and quickly and get what you are looking for in seconds. ...
READ MOREEmail previews also available on the latest Apple clients!
24 January 2022 | Marco GalliMore and more mail clients, webmails and mobile devices on the list of those on which you can view your emails preview, directly within the Marketing Cloud interface, without changing applications and in a matter of seconds. ...
READ MORECompare and collate data, don’t just read it. You’ll see unexpected results!
17 June 2019 | Francesca LombardiDon’t miss this opportunity to effectively organize, compare and collate the mountains of customer data you collect. Equip yourself with the tools that are capable of exploring your data, visualizing its true meaning and letting you get to know your contacts better, while building long lasting and successful relationships. ...
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