DATA SPEAKS, LISTEN TO IT
The data you collect every day has immense value. It tells many stories and allows you to envisage a path for the future. But people require easy access to the data, in just the way they need. Analytics is the Contactlab Marketing Cloud module that helps everyone explore your data in exactly the right way, including clear and readily-understandable visualizations, and provides speedy access to all the vital information people depend upon, to decide and influence your business’s destiny.
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Everyone has their view
Analytics provides simple, role-based access to your data, to ensure it is readily understandable and usable by everyone in your company who has a need. Data visualization can be customized according to each user’s needs and abilities, meaning that everyone has access to the information they require, in precisely the way they want it. And as a result, you no longer have to spend time preparing individual reports and dashboards.
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People decide what they see
People choose what they want to see, ensuring an optimized presentation of just what they need, without wasting time searching. Users can decide upon the elements that are most interesting and personalize their reports, as a result. They can select the appropriate objects, create their own dashboards and display the data in an intuitive way, with quick and easy access.
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From macro to micro queries
Users don’t need to settle for a superficial view of your data. They can easily drill down to the detail, to discover the facts and in-depth information behind the more general picture, as required.
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Access a single point to explore all your data
Users can have complete and detailed reports readily available from a single point, regardless of the origin of the data. Resources can be interrogated, and answers retrieved, without losing any information. The characteristics, purchase preferences and habits of your company’s contacts can easily be reviewed. Dashboards display customer histories, current trends and future behavioral predictions. And the results of deliveries can be analyzed at a glance.
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INTUITIVE
INTERFACE -
SELF-SERVICE
USE -
INTERACTIVE REPORTS
AND DASHBOARDS -
OPEN AND
INTEGRABLE -
MOBILE
FRIENDLY -
GDPR
READY