Article

Selling easier online with ecommerce and marketing clouds always connected

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One in four Italians make hybrid purchases. Shopping is becoming more articulated and consumer needs are changing. Physical and digital worlds meet and coexist collaboratively in customers’ shopping paths where retailers open up to the online and the online gains strength and vigour. ...

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Article

Is the web behavior of your contacts really interesting for increasing sales?

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The presence online of your contacts is not only confined to the moment of purchase. To maximise the effectiveness of your marketing campaigns, you need to record consumer behavior before and after and use this information for activities that capture their attention, guide them in their searches till the cart, reducing abandoned sessions and increasing conversions of visitors to customers. ...

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Article

How was 2021? Great for the Marketing Cloud!

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The year 2022 has already begun at full speed, but we also like to slow down, to find the right moments to take some time and look back. We like to close our eyes and think about what has happened in the past year, the many new features on the platform, the small and large achievements, the many features that have enriched our Marketing Cloud. ...

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Article | Release

LIVE the new single customer view UI!

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With the collection and tracking of your customers’ data and behavior, and the multiple touch points and communication opportunities, you have a lot of information. But not all of it is equally useful to your business. You need a marketing platform that can give you access to what you are looking for as quickly as possible, in the best possible way and in just a few steps. ...

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Article | Infographic

MC series #5. What can you do with the Marketing Cloud?

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We have now reached the fifth and final appointment in the series dedicated to the Contactlab Marketing Cloud. Having reviewed the features that distinguish the platform and its main functions, it is now time to understand when to use it. ...

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