Contactlab Marketing Cloud is the cloud platform that helps you significantly enhance your interactions with customers, increase their value and influence purchases. It supports you effectively through every stage of a contact’s life cycle and helps you convert them into valuable customers, while reducing churn.
12 July 2018
The behavior of customers changes over time, and companies can undertake different types of activity to engage with them. But to do so, there is one extremely important priority – know your customers. There are different ways of knowing your customers and RFM is one of them. ...READ MORE
12 July 2018
Here, we will apply the RFM model. An acronym for Recency, Frequency and Monetary, it is one of the easiest and most effective clustering models that can be applied to transactional data. We will apply the model to two different datasets to see how its behaviour chances ...READ MORE
3 July 2018
Hub is now integrated with PieSync and as a result, has real-time access to all the contact data that is available in many other external cloud apps. Thanks to PieSync, contacts from a large number of external systems can now be immediately available in Hub, eliminating the need to import and export the relevant data ...READ MORE