The retention policies that are applied by default to data managed by the Contactlab platform, include a data retention period of:
- 3 months for data that originated from, or is associated with, web navigation.
For example, a page or a product image from an e-commerce website. - 12 or 13 months for all other kinds of data.
Customer profile information is conserved for the full term of the contract agreed with Contactlab. In the following table, you can see the main entity types that are managed by the platform, together with the corresponding retention period, expressed in months.
Different needs can be considered with support from our experts, during the project definition phase.
| PROFILO | Contract lifetime |
| closedTicket | 12 |
| openedTicket | 12 |
| repliedTicket | 12 |
| campaignBlacklisted | 13 |
| campaignBounced | 13 |
| campaignLinkClicked | 13 |
| campaignMarkedSpam | 13 |
| campaignOpened | 13 |
| campaignSent | 13 |
| campaignSubscribed | 13 |
| campaignUnsubscribed | 13 |
| abandonedCart | 12 |
| addedCompare | 3 |
| addedProduct | 12 |
| addedWishlist | 12 |
| loggedIn | 12 |
| loggedOut | 12 |
| orderShipped | 12 |
| removedCompare | 3 |
| removedProduct | 12 |
| removedWishlist | 12 |
| reviewedProduct | 12 |
| viewedProduct | 3 |
| viewedProductCategory | 3 |
| addedReward | 12 |
| removedReward | 12 |
| campaignOptinRequested | 13 |
| eventConfirmed | 12 |
| eventDeclined | 12 |
| eventEligible | 12 |
| eventInvited | 12 |
| eventNoShow | 12 |
| eventNotInvited | 12 |
| eventParticipated | 12 |
| eventRegistered | 12 |
| grantedCoupon | 12 |
| surveyCompiled | 12 |
| genericActiveEvent | 12 |
| genericPassiveEvent | 12 |
| completedOrder | 12 |
| serviceSubscribed | 12 |
| serviceUnsubscribed | 12 |
| abandonedSession | 3 |
| changedSetting | 12 |
| clickedLink | 3 |
| formCompiled | 12 |
| searched | 12 |
| viewedPage | 3 |