Data Retention

The retention policies that are applied by default to data managed by the Contactlab platform, include a data retention period of:

  • Three months for data that originated from, or is associated with, web navigation.
    For example, a page or a product image from an e-commerce website.
  • 12 months for all other kinds of data.

Customer profile information is conserved for the full term of the contract agreed with Contactlab. In the following table, you can see the main entity types that are managed by the platform, together with the corresponding retention period, expressed in months.

Different needs can be considered with support from our experts, during the project definition phase.

 

Profile Contract lifetime
CUSTOMER CARE – closedTicket 12
CUSTOMER CARE – openedTicket 12
CUSTOMER CARE – repliedTicket 12
DIGITAL MESSAGES – campaignBlacklisted 12
DIGITAL MESSAGES – campaignBounced 12
DIGITAL MESSAGES – campaignLinkClicked 12
DIGITAL MESSAGES – campaignMarkedSpam 12
DIGITAL MESSAGES – campaignOpened 12
DIGITAL MESSAGES – campaignSent 12
DIGITAL MESSAGES – campaignSubscribed 12
DIGITAL MESSAGES – campaignUnsubscribed 12
ECOMMERCE – abandonedCart 12
ECOMMERCE – addedCompare 3
ECOMMERCE – addedProduct 12
ECOMMERCE – addedWishlist 12
ECOMMERCE – loggedIn 12
ECOMMERCE – loggedOut 12
ECOMMERCE – orderShipped 12
ECOMMERCE – removedCompare 3
ECOMMERCE – removedProduct 12
ECOMMERCE – removedWishlist 12
ECOMMERCE – reviewedProduct 12
ECOMMERCE – viewedProduct 3
ECOMMERCE – viewedProductCategory 3
EVENTS – eventConfirmed 12
EVENTS – eventDeclined 12
EVENTS – eventEligible 12
EVENTS – eventInvited 12
EVENTS – eventNoShow 12
EVENTS – eventNotInvited 12
EVENTS – eventParticipated 12
EVENTS – eventRegistered 12
GENERIC – genericActiveEvent 12
GENERIC – genericPassiveEvent 12
PURCHASES – completedOrder 12
SERVICE – serviceSubscribed 12
SERVICE – serviceUnsubscribed 12
WEB BROWSING – changedSetting 12
WEB BROWSING – clickedLink 3
WEB BROWSING – formCompiled 12
WEB BROWSING – searched 12
WEB BROWSING – viewedPage 3