At its conference in early June, Apple announced important new features including Mail Privacy Protection built into iOS15 which will be released from September 2021. This new feature changes the way you have to look at the open rates of your email deliveries. ...
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It has become a good habit over the last few years to take a moment after the first months of work to share what we have achieved compared to what we had promised. We have tried to summarise the main events of the past few months to date and we are proud of what we have managed to do, despite the difficulties and major changes that characterise this period, while maintaining and nurturing a constant channel of communication with our customers and the market. ...
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Every marketer should always ask themselves a few questions when choosing a digital marketing platform. Let’s see why the Contactlab Marketing Cloud answers them all. ...
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The human touch is our treasure, our experts who, thanks to their long-standing presence in the market, the skills they have brought home over time and their continuous training, enable the availability of cutting-edge technology and enhance the qualities and functionalities that the marketing cloud can offer to marketing communication activities. ...
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2020 has collect a great legacy from 2019. Despite the health emergency, on one hand we managed what we had promised and on the other hand, social distancing demonstrated even more the value of customer engagement with the Marketing Cloud signed Contactlab, for digital communication activities and lasting customer relationships. ...
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Google updates e-mail filters daily to protect Gmail mailboxes as much as possible. Follow some best practices to keep your delivery rates at the highest level. ...
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Sign up for webinars and find out how engagement marketing can support your business results. ...
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Can the use of databases of uncertain quality really impact the results of e-mail deliveries over time? Find out how with a few tricks, the effectiveness of your e-mailings increases and the success of your campaigns can support your business. ...
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Stay close to your customers and continue to offer them the best customer experience possible. Support your business with constant and personalized email campaigns so they don’t feel alone in this moment of social distancing. ...
READ MORE The growing threats we see daily in the world of e-mail marketing – domain spoofing, phishing, spear phishing, etc.. – have accelerated the adoption of brand protection tools. In addition to the historical SPF and DKIM methods, DMARC is gaining a strong foothold in recent months. How do the main Mailbox Provider react? ...
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