The series of articles exploring the Marketing Cloud continues. We have talked about the Customer Data Platform, emphasising the importance of collecting and managing data in order to gain in-depth knowledge of contacts and be able to identify specific audiences for a personalised experience.
Let’s now see what it means to build these journeys dedicated to each profile, tailored to needs and objectives. Let’s find out how to make the contents of each automation unique according to the preferences, habits and past and expected future behavior of each contact. Let’s activate the data thanks to Marketing Automation.
Discover the series dedicated to the Marketing Cloud!