Article

Selling easier online with ecommerce and marketing clouds always connected

MC_ecommerce_MktgCloud_1000x452.png

One in four Italians make hybrid purchases. Shopping is becoming more articulated and consumer needs are changing. Physical and digital worlds meet and coexist collaboratively in customers’ shopping paths where retailers open up to the online and the online gains strength and vigour. ...

READ MORE
Article

Is the web behavior of your contacts really interesting for increasing sales?

Tracking_1000x452.png

The presence online of your contacts is not only confined to the moment of purchase. To maximise the effectiveness of your marketing campaigns, you need to record consumer behavior before and after and use this information for activities that capture their attention, guide them in their searches till the cart, reducing abandoned sessions and increasing conversions of visitors to customers. ...

READ MORE