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Build individual unified profiles, using data from diverse sources
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Create perfect audiences and plans for your marketing campaigns
Reach your contacts through personally tailored customer journeys
Create personalized communications for multi-channel deliveries
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WHAT'S NEW IN THE PLATFORM
Another year together has ended and we are ready for 2023!
Our 2022: many news, many activities, many releases, with the common denominator to invest in the future of our platform so that it continues to be the reference tool for many organizations that wish to invest in the world of digital marketing and take the experiences they offer to customers and their business to the next level.
New interface and lots of features for the Marketing Automation - MC Release v.8.0.0
Lots of new features in a revamped look and feel that will allow you to have an amazing user experience and get the most out of your journeys! Let's take a look together at some of the new features we have planned for both the process of creating new automations and modifying existing ones.
Facilitates access to the platform, activates the External Identity Provider
A few days ago we opened the possibility to request activation of access to the platform via External Identity Provider. Don't wait any longer, new opportunities are waiting for you!
Work in progress for the Marketing Cloud UI
We will never tire of working to make the platform interface more and more user friendly! When we talk about the UI, our goal remains to create a user experience that is simple, intuitive and allows you to create successful campaigns in the shortest possible time.
For the third year running, Contactlab included in Quadrant Solutions' SPARK Matrix™ CDP
The series of awards for the Contactlab Marketing Cloud platform continues. Now it is once again the turn of our Customer Data Platform.
Contactlab gets even bigger: the first months of this 2022
We had high expectations and we have kept our word. These first months of 2022 have been a time of great innovation and significant investments and releases for Contactlab.
You choose the behavior of your automations each time you suspend and reactivate deliveries - Flow API v.2.28.0-289 UI v.2.45.0 Release
With a view to optimising dispatch, ensuring maximum efficiency of your automations and improving the operability of both processes and user activities, you can decide whether to remove or retain users within an automation when flow status changes occur.
Selling easier online with ecommerce and marketing clouds always connected
One in four Italians make hybrid purchases. Shopping is becoming more articulated and consumer needs are changing. Physical and digital worlds meet and coexist collaboratively in customers' shopping paths where retailers open up to the online and the online gains strength and vigour.
Boost your ecommerce with marketing automation
Automating ecommerce communication flows simplifies and speeds up a number of actions that could not be managed efficiently by any human being or an entire team.
Is the web behavior of your contacts really interesting for increasing sales?
The presence online of your contacts is not only confined to the moment of purchase. To maximise the effectiveness of your marketing campaigns, you need to record consumer behavior before and after and use this information for activities that capture their attention, guide them in their searches till the cart, reducing abandoned sessions and increasing conversions of visitors to customers.