Contactlab Marketing Cloud

MC series #5. What can you do with the Marketing Cloud?

20 October 2021 | Loredana Rossi

We have now reached the fifth and final appointment in the series dedicated to the Contactlab Marketing Cloud. Having reviewed the features that distinguish the platform and its main functions, it is now time to understand when to use it. ...

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MC series #4: Learn from the data and optimise your future campaigns

22 June 2021 | Loredana Rossi

We continue to talk about Contactlab’s Marketing Cloud, and today we’re going to look at some of the insights offered by the data collected on your contacts and campaigns, allowing you to obtain the information you need to design future communication strategies, with an extra gear towards success. ...

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MC series #3: Let the platform work for you, automate!

3 June 2021 | Loredana Rossi

The series of articles exploring the Marketing Cloud continues. Having understood the importance of organised data management, we now look at how to use the information collected to create effective customer experiences that support the business. ...

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MC series #2: Contactlab’s Customer Data Platform makes all the difference!

20 May 2021 | Loredana Rossi

The heart of any self-respecting Marketing Cloud is a Customer Data Platform – the place where data is collected, integrated, updated and processed and where unique profiles for each of your customers take shape. Profiles on which you can build personalised experiences and journeys. ...

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MC series. #1: The digital marketing platform for professional customer engagement!

6 May 2021 | Loredana Rossi

Get to know the Contactlab Marketing Cloud, the Digital Marketing platform for customer engagement. Create and maintain lasting relationships with your consumers, open up communication channels and feed them with conversations that lead each contact to a purchase. Let’s see how. ...