Just GDPR compliance, or a new opportunity for your business?
Choose the Contactlab Marketing Cloud platform and enhance your customer experience
The General Data Protection Regulation (GDPR), regarding the protection of an individual’s personal data, came into force on May 25th, 2018. It is applicable to data relating to the residents of all European Union countries and is pertinent to every organization that collects personal information, regardless of their location. Non-compliance with the GDPR can result in very significant penalties.
Contactlab provides a platform that offers brands the functionality they will need during their compliance journey, if used appropriately.
While the GDPR introduces stringent requirements that guarantee an individual’s right to privacy and regulate the use of their data, it also brings a company significant opportunities. For example, it enables you to enhance your customers’ brand experiences and perceptions, increasing the value of individual relationships as a result.
Contactlab ensures its own compliance and, thanks to the Contactlab Marketing Cloud, we are able to provide resources and services to our clients, to help them comply with the GDPR requirements that are applicable to their activities.