MC series #4: Learn from the data and optimise your future campaigns

We continue to talk about Contactlab’s Marketing Cloud, and today we’re going to look at some of the insights offered by the data collected on your contacts and campaigns, allowing you to obtain the information you need to design future communication strategies, with an extra gear towards success.

After going through the Customer Data Platform, the heart of the Marketing Cloud, and how to use all the data made available in the profiles in real-time thanks to Marketing Automation, let’s see what this data really tells us.

 

mcseries#4

 

 

 

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Discover the series dedicated to the Marketing Cloud!

mc series #1 mc#2 mc-series-3 mcseries#4 mc series coming-soon
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