From December, 1st, 2021, a new version of the platform segmentation functionality will be available.
The release is scheduled between 2:30 pm and 3:00 pm CET.
What can you do with this release?
You can add Google Analytics parameters to the links in your emails while you are creating a delivery starting from audience selection, directly in the content building wizard.
What it means
Simplicity in managing your campaigns and saving time. An intuitive and comprehensive UI, with the functions you need right where you need them, allows you to get the most out of your marketing cloud platform and your mailings.
Thanks to the ability to configure defaults and set specific values for each single links, you have the opportunity to understand what your audiences are most interested in and provide customised journeys for them, right from that click.