Our 2022: many news, many activities, many releases, with the common denominator to invest in the future of our platform so that it continues to be the reference tool for many organizations that wish to invest in the world of digital marketing and take the experiences they offer to customers and their business to the next level.

Lots of new features in a revamped look and feel that will allow you to have an amazing user experience and get the most out of your journeys! Let's take a look together at some of the new features we have planned for both the process of creating new automations and modifying existing ones.

A few days ago we opened the possibility to request activation of access to the platform via External Identity Provider. Don't wait any longer, new opportunities are waiting for you!

We will never tire of working to make the platform interface more and more user friendly! When we talk about the UI, our goal remains to create a user experience that is simple, intuitive and allows you to create successful campaigns in the shortest possible time.

The series of awards for the Contactlab Marketing Cloud platform continues. Now it is once again the turn of our Customer Data Platform.

We had high expectations and we have kept our word. These first months of 2022 have been a time of great innovation and significant investments and releases for Contactlab.

With a view to optimising dispatch, ensuring maximum efficiency of your automations and improving the operability of both processes and user activities, you can decide whether to remove or retain users within an automation when flow status changes occur.

One in four Italians make hybrid purchases. Shopping is becoming more articulated and consumer needs are changing. Physical and digital worlds meet and coexist collaboratively in customers' shopping paths where retailers open up to the online and the online gains strength and vigour.

Automating ecommerce communication flows simplifies and speeds up a number of actions that could not be managed efficiently by any human being or an entire team.

The presence online of your contacts is not only confined to the moment of purchase. To maximise the effectiveness of your marketing campaigns, you need to record consumer behavior before and after and use this information for activities that capture their attention, guide them in their searches till the cart, reducing abandoned sessions and increasing conversions of visitors to customers.