After only a month, here we are again, talking about great news for the Customer area of the platform. From the next release, scheduled for February, 9th 2022, from 11:00 am to 12:00 pm CET, we will be able to say that we have renewed the dashboard and navigability of all this feature.

The best thing you can do to understand our enthusiasm is to enter the Marketing Cloud and see with your own eyes, try out the new features and let us know what you think.

Any anticipations?

Content reorganisation

A clean distribution of content where the priority is the immediate availability of the needed information and the superfluous is renounced. A creation of new spaces for consultation and research, dedicated to specific types of data. You can find the two new areas Customer Summary and Event Summary, where the readability of the data and the simplification of the information search are favoured.

Graph navigability

Maintaining the focus on user experience, usability and applicable filters have been improved. There is the possibility to aggregate data on a time basis to obtain clear views of data acquisition and modification trends in real-time, and you can choose which of the information available in the graph to display, for example changing the scale.

Insights at a glance

Ready-to-use insights are available to find out, for example, if the customer base is reachable and not only for multi-channel marketing, but for cross-channel campaigns or, among many others, database qualification and cleaning activities or unique profile enrichment.

Trend of changes

Flat data that come to life thanks to dynamic heatmaps. It is possible to discover the trends of the data collected and classified by type of event, to highlight the moments that have recorded the greatest deviations from the average – both upwards and downwards, and to choose what to see in order to intervene with punctual activities.

Concluding

We can’t reveal everything, now it’s your turn. Contact us or enter the platform and start surfing. From now on, getting to know your database will be easier than you can imagine. And if you wish, with the support of our data experts, you can set up strategic analysis activities to make the most of all the information you collect and possess, process it and increase the value of each single customer profile.

So much work has been done, but keep following us, we will do much more for the platform, for your digital marketing activities, for you, for your business.