Realize the full value of what you already know from your contacts’ profiles with aggregate nodes. Bring the information from two or more entry nodes together in an aggregate one, then use it with all the Marketing Cloud features to create individually tailored, precisely timed and effectively targeted campaigns. ...
READ MOREWelcome to the News
Discover all the latest Contactlab news, meet our experts and learn how our platform can support your multi-channel digital marketing campaigns. Understand through us, how to make your customers’ experiences with your brand unique, memorable and above all, beneficial.
Compare segments for the complete picture and check which one performs better!
6 August 2019 | Francesca LombardiCompare segments in Plan, for the complete picture. With just a few clicks, you can open a new dashboard to compare both the demographic and events data from two segments, side by side. ...
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Join us and take a spin with the new interface!
29 July 2019 | ContactlabWatch the video and discover a few of the many benefits that will soon be available to platform users, while they navigate around the Contactlab Marketing Cloud! ...
READ MOREUse Email Designer templates in your plans – Plan Release v. 1.21.0
18 July 2019 | Francesca LombardiEmail Designer is the platform’s new drag & drop email editor, which enables you to create responsive design-based emails intuitively, quickly and easily, without any HTML knowledge. Thanks to this release, you can now use templates created with the new editor in your plans, in just a few easy steps. ...
READ MOREUse Email Designer templates in your automations – Flow Release v. 2.11.0
8 July 2019 | Francesca LombardiThere are two important new platform features: Templates created with Email Designer can be used in automations, and you can have consecutive Check steps in Flow journeys. ...
READ MORELet’s go… Flow towards the new interface – Release v. 2.10.0
26 June 2019 | Francesca LombardiTo complete migrating the platform to the new Marketing Cloud interface, we are implementing some small changes to the modules. For example, in Flow, you will find that the configuration options that normally display in the left Sidebar, now appear to the right of the screen. ...
READ MOREShare Email Designer templates with your brands
24 June 2019 | Marco GalliNow, a parent organization’s individual templates can be directly shared with its daughter and/or granddaughter companies and brands. Once shared, each subsidiary can tailor a template as required, and save it for future use in their own repository. ...
READ MORECompare and collate data, don’t just read it. You’ll see unexpected results!
17 June 2019 | Francesca LombardiDon’t miss this opportunity to effectively organize, compare and collate the mountains of customer data you collect. Equip yourself with the tools that are capable of exploring your data, visualizing its true meaning and letting you get to know your contacts better, while building long lasting and successful relationships. ...
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What’s next: A re-energized interface, purpose-designed to enhance user experience
21 May 2019 | ContactlabTo ensure that we stay one step ahead of your future needs, the Contactlab Marketing Cloud will soon be available through a new user interface. A tailor-made workplace that both complements the integration of a wealth of features and enables you to move from one module to another while using the same view. ...
READ MOREPut Send users and their permissions in your hands with just a few clicks – Accountcentral Release v. 1.5.1
15 May 2019 | Marco GalliUse Accountcentral to download a list of Send users, as well as one showing the relevant permissions, in CSV format, with just a few clicks. ...
READ MOREChange the order of the rules that generate your segments, now you can! – Plan UI v.1.50.0 & API v.1.36.1-2681 Release
26 January 2023 | Fabrizio CortiSimplify the process of creating and editing your segments: change the order in which you apply the rules in one click. ...
READ MOREMore news for the UI of the customer profile area! – Hub & Marketing Cloud 7.3.0 Release
29 August 2022 | Fabrizio CortiThe current Customer and Events section will be replaced by the new Events KPIs and you will be able to browse key performance indicators in specific contexts and access selected highlights of your business. ...
READ MOREBrowse, analyse and find anomalies in your database. Plan Release UI v.1.44.0 & API 1.36.1-2442
28 April 2022 | Fabrizio CortiThanks to the introduction of a new area, browse your customer base, discover its composition and any anomalies. ...
READ MOREMore news for the UI of the customer area!
7 February 2022 | Fabrizio CortiAfter only a month, here we are again, talking about great news for the Customer area of the platform. From the next release, we will be able to say that we have renewed the dashboard and navigability of all this feature. ...
READ MORETracking link in your email becomes easier – Plan Release UI v.1.41.0 & API v.1.36.1-2264
29 November 2021 | Fabrizio CortiMake it quicker and easier to create your campaigns. Add Google Analytics parameters to the links in your emails while creating delivery starting from the selection of your audience, directly in the content building wizard. ...
READ MORELIVE the new single customer view UI!
22 November 2021 | Fabrizio CortiWith the collection and tracking of your customers’ data and behavior, and the multiple touch points and communication opportunities, you have a lot of information. But not all of it is equally useful to your business. You need a marketing platform that can give you access to what you are looking for as quickly as possible, in the best possible way and in just a few steps. ...
READ MORECreate your targets based on your surveys – Plan UI v.1.40.0 & API v.1.36.1-2241 Release
21 October 2021 | Fabrizio CortiThe fields that you can use to create and refine your audiences have been expanded. A new rule allows you to segment on the basis of the data you obtain from surveys to your contacts, whether they are customers or prospects. ...
READ MORESave even more time in creating your audience! – Plan Release UI v.1.39.0 & API v.1.36.1-2211
6 October 2021 | Fabrizio CortiFrom October 12th, 2021, a new version of the platform segmentation functionality is available. The release is planned between 2.15 ...
READ MORESee immediately if your plans were successful – Plan UI release v.1.38.0 & API v.1.36.1-2107
2 July 2021 | Fabrizio CortiA new feature to optimise your user experience. Know at a glance if a plan has been successful or if automation has not started. ...
READ MORECustomise your target creation page – Plan Release UI v.1.37.0 & API v.1.36.1-2085
4 June 2021 | Fabrizio CortiOptimising your activities also depends on the user experience offered by the tools you use, including technology. Manage your workspace in the best way possible in the platform, choose to display the fields as you consider most effective and efficient, in the targeting phase of your marketing communication campaigns. ...
READ MOREYou choose the behavior of your automations each time you suspend and reactivate deliveries – Flow API v.2.28.0-289 UI v.2.45.0 Release
23 May 2022 | Fabrizio CortiWith a view to optimising dispatch, ensuring maximum efficiency of your automations and improving the operability of both processes and user activities, you can decide whether to remove or retain users within an automation when flow status changes occur. ...
READ MOREWe have simplified the management of unsubscription systems – Flow API v.2.27.0-200 & UI v.2.44.0 Release
17 January 2022 | Fabrizio CortiSelect which subscription system should record the unsubscription event in case one of your contacts submits the request, and select it quickly and easily during the configuration of the email delivery within the automation. ...
READ MORERemove contacts from your journey at the right time! – Flow UI release v.2.41.0 & API v.2.26.1-121
30 August 2021 | Fabrizio CortiKeep high the quality of the experiences you give your contacts, remove them from the journey they are on when they no longer respond to the conditions assumed or have reached the objective you set. ...
READ MOREPre-configured journeys available in platform for customisable automations – Flow UI release v.2.40.0 & API v.2.26.1-109
1 July 2021 | Fabrizio CortiStart with the automations we have designed for you and available on the platform, and design unforgettable customer journeys in just a few clicks. ...
READ MOREA new UI for the Marketing Automation
22 March 2021 | Fabrizio CortiOne step after another you can reach far away destinations and a bit like world travelers, we also reserve spectacular explorations for our users. A renewed interface for Contactlab marketing automation. ...
READ MOREDifferentiate the journey of customers using the coupon reserved for them
8 March 2021 | Fabrizio CortiIf until now you could reserve undifferentiated discount codes for your customers and therefore had fewer weapons for the personalization of the journey, now you can understand who used the coupon, when, how and where. ...
READ MOREA new data source for your journeys – Flow release UI v.2.37.0
18 February 2021 | Fabrizio CortiFrom February 23rd, 2021, it’s available a new version of Flow, the Marketing Cloud feature that allows you to design ...
READ MORETest different strategies in the same automation – Release Flow UI v.2.34.0 and API v.2.25.0-24
19 October 2020 | Fabrizio CortiSelect the input condition and design an automation creating different flows. Test them and choose the most efficient one to achieve your goal. ...
READ MOREContactlab’s Marketing Automation for unique CX
30 September 2020 | Fabrizio CortiA 2020 so far been special but that has not made us lose focus: top-level marketing automation for unique customer experiences. ...
READ MORESend test for each email step in your journey – Flow release API v.2.23.0-923 and UI v.2.32.0
17 August 2020 | Fabrizio CortiSend test to the addresses you want and each time you modify an email template in your journeys so that you can see the result immediately and make the appropriate changes before the actual delivery. ...
READ MOREDKIM: Better sign your emails and increase deliverability
17 October 2022 | Marco GalliDomain spoofing, phishing and spear phishing are now the order of the day, forcing more and more companies to equip themselves with email authentication systems in order to secure the best delivery rates, maintain a high reputation and get through spam filters. ...
READ MOREA/B test: use email templates created with Email Designer – Send Release v.7.15.0
20 September 2022 | Marco GalliIn order to find out which email communication is best for your audience, you can use A/B testing. Set your goals. Send two communications differentiating them in subject line, sender or content. Analyse and compare the deliveries performance and learn which one your contacts prefer directly from them. ...
READ MOREEmail Designer did not go on holiday, new features already available on the platform!
14 September 2022 | Marco GalliOften the relationship with your customers starts with an email. Being able to design and create attention-grabbing, navigable, easily usable emails, even on mobile, are the key to immediately bringing consumers on board and accompanying them in their choice of your products and services. A great email template can become the key to increasing your conversions and invigorating your business. ...
READ MORENew features for the Email Designer editor
15 July 2022 | Marco GalliSeveral studies confirm that around 70% of email openings take place from mobile, a behavior that leads us to constantly invest in the quality of emails visualisation from these devices, but also to optimise the way we design emails. ...
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For the third year running, Contactlab included in Quadrant Solutions’ SPARK Matrix™ CDP
27 June 2022 | Loredana RossiThe series of awards for the Contactlab Marketing Cloud platform continues. Now it is once again the turn of our Customer Data Platform. ...
READ MORERendering in real time available for iPhone 13 and iOS15
1 June 2022 | Marco GalliGreat news for the real-time rendering feature. As of today, it is enriched and it becomes possible to view email ...
READ MORENews around Email Designer: background images for your emails
14 April 2022 | Marco GalliYou can now take advantage of a new feature in the Email Designer, the platform email editor, which further increases your control over content layering and email design. ...
READ MORENews from the email editor: Improve your text experience!
14 March 2022 | Marco GalliEvery trick counts at Carnival, but this year in Contactlab Carnival has brought more features to our email editor. New functions that enrich Email Designer and improve your experience by simplifying the creation of your campaigns and reducing time. ...
READ MORESearch your email templates by tag or name – Release Send Email Designer UI v.1.6.0
4 March 2022 | Marco GalliWith the introduction of a convenient template search interface based on name or tag, you can narrow your view to only the templates you are interested in. You can navigate through your documents easily and quickly and get what you are looking for in seconds. ...
READ MOREEmail previews also available on the latest Apple clients!
24 January 2022 | Marco GalliMore and more mail clients, webmails and mobile devices on the list of those on which you can view your emails preview, directly within the Marketing Cloud interface, without changing applications and in a matter of seconds. ...
READ MORECompare and collate data, don’t just read it. You’ll see unexpected results!
17 June 2019 | Francesca LombardiDon’t miss this opportunity to effectively organize, compare and collate the mountains of customer data you collect. Equip yourself with the tools that are capable of exploring your data, visualizing its true meaning and letting you get to know your contacts better, while building long lasting and successful relationships. ...
READ MORE