Augment customer properties with valuable information as your automations are run, by creating Tag action steps. ...
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Discover all the latest Contactlab news, meet our experts and learn how our platform can support your multi-channel digital marketing campaigns. Understand through us, how to make your customers’ experiences with your brand unique, memorable and above all, beneficial.
Augment customer properties with valuable information as your automations are run, by creating Tag action steps. ...
READ MOREQuickly select the required event or rule condition as you create automation steps, using the auto-select functionality. ...
READ MOREFurther refine the variables that include a contact in a particular journey, or which exclude them from it. Optimize the journeys that support your transactional campaigns. ...
READ MOREBranch your contacts’ journey based on a triggering event combined with one or more demographic properties from their individual profile. You can do that easily thanks to the new features of the latest Flow release. ...
READ MOREDifferentiate your contacts’ journeys, based on their demographic properties. All the demographic data in the individual profiles can be used to manage relationships, enhance customer experiences and progressively increase their participation in your marketing campaigns. ...
READ MOREPlan includes a new dashboard that allows you to understand the effect of your plans. You can discover how much they have influenced purchases over time, together with the most popular products. You can also compare two plans and see which one had most impact. ...
READ MORECompose your SMS messages using the larger UCS-2 standard character set and communicate with your contacts in many more modern languages, including Russian, Japanese, Korean, Chinese and similar. ...
READ MOREThe new Contactflow version is available from February 4th, 2019, and it includes some new features that enhance the module. The release ...
READ MOREFacebook recently changed its authorization policies and is asking for explicit permissions to access pages connected to advertising accounts. If you use Lead Ads in Send, you have to update permissions in order to keep your integration up and running. It’s quick and easy, discover how in this tutorial. ...
READ MOREOur new content editor Email Designer is perfectly integrated in the Send module interface and workflows. In this tutorial we show you how to use the editor together with Send to easily create effective and personalized email campaigns to reach your contacts at the right moment with the right contents. ...
READ MORESimplify the process of creating and editing your segments: change the order in which you apply the rules in one click. ...
READ MOREThe current Customer and Events section will be replaced by the new Events KPIs and you will be able to browse key performance indicators in specific contexts and access selected highlights of your business. ...
READ MOREThanks to the introduction of a new area, browse your customer base, discover its composition and any anomalies. ...
READ MOREAfter only a month, here we are again, talking about great news for the Customer area of the platform. From the next release, we will be able to say that we have renewed the dashboard and navigability of all this feature. ...
READ MOREMake it quicker and easier to create your campaigns. Add Google Analytics parameters to the links in your emails while creating delivery starting from the selection of your audience, directly in the content building wizard. ...
READ MOREWith the collection and tracking of your customers’ data and behavior, and the multiple touch points and communication opportunities, you have a lot of information. But not all of it is equally useful to your business. You need a marketing platform that can give you access to what you are looking for as quickly as possible, in the best possible way and in just a few steps. ...
READ MOREThe fields that you can use to create and refine your audiences have been expanded. A new rule allows you to segment on the basis of the data you obtain from surveys to your contacts, whether they are customers or prospects. ...
READ MOREFrom October 12th, 2021, a new version of the platform segmentation functionality is available. The release is planned between 2.15 ...
READ MOREA new feature to optimise your user experience. Know at a glance if a plan has been successful or if automation has not started. ...
READ MOREOptimising your activities also depends on the user experience offered by the tools you use, including technology. Manage your workspace in the best way possible in the platform, choose to display the fields as you consider most effective and efficient, in the targeting phase of your marketing communication campaigns. ...
READ MOREWith a view to optimising dispatch, ensuring maximum efficiency of your automations and improving the operability of both processes and user activities, you can decide whether to remove or retain users within an automation when flow status changes occur. ...
READ MORESelect which subscription system should record the unsubscription event in case one of your contacts submits the request, and select it quickly and easily during the configuration of the email delivery within the automation. ...
READ MOREKeep high the quality of the experiences you give your contacts, remove them from the journey they are on when they no longer respond to the conditions assumed or have reached the objective you set. ...
READ MOREStart with the automations we have designed for you and available on the platform, and design unforgettable customer journeys in just a few clicks. ...
READ MOREOne step after another you can reach far away destinations and a bit like world travelers, we also reserve spectacular explorations for our users. A renewed interface for Contactlab marketing automation. ...
READ MOREIf until now you could reserve undifferentiated discount codes for your customers and therefore had fewer weapons for the personalization of the journey, now you can understand who used the coupon, when, how and where. ...
READ MOREFrom February 23rd, 2021, it’s available a new version of Flow, the Marketing Cloud feature that allows you to design ...
READ MORESelect the input condition and design an automation creating different flows. Test them and choose the most efficient one to achieve your goal. ...
READ MOREA 2020 so far been special but that has not made us lose focus: top-level marketing automation for unique customer experiences. ...
READ MORESend test to the addresses you want and each time you modify an email template in your journeys so that you can see the result immediately and make the appropriate changes before the actual delivery. ...
READ MOREDomain spoofing, phishing and spear phishing are now the order of the day, forcing more and more companies to equip themselves with email authentication systems in order to secure the best delivery rates, maintain a high reputation and get through spam filters. ...
READ MOREIn order to find out which email communication is best for your audience, you can use A/B testing. Set your goals. Send two communications differentiating them in subject line, sender or content. Analyse and compare the deliveries performance and learn which one your contacts prefer directly from them. ...
READ MOREOften the relationship with your customers starts with an email. Being able to design and create attention-grabbing, navigable, easily usable emails, even on mobile, are the key to immediately bringing consumers on board and accompanying them in their choice of your products and services. A great email template can become the key to increasing your conversions and invigorating your business. ...
READ MORESeveral studies confirm that around 70% of email openings take place from mobile, a behavior that leads us to constantly invest in the quality of emails visualisation from these devices, but also to optimise the way we design emails. ...
READ MOREThe series of awards for the Contactlab Marketing Cloud platform continues. Now it is once again the turn of our Customer Data Platform. ...
READ MOREGreat news for the real-time rendering feature. As of today, it is enriched and it becomes possible to view email ...
READ MOREYou can now take advantage of a new feature in the Email Designer, the platform email editor, which further increases your control over content layering and email design. ...
READ MOREEvery trick counts at Carnival, but this year in Contactlab Carnival has brought more features to our email editor. New functions that enrich Email Designer and improve your experience by simplifying the creation of your campaigns and reducing time. ...
READ MOREWith the introduction of a convenient template search interface based on name or tag, you can narrow your view to only the templates you are interested in. You can navigate through your documents easily and quickly and get what you are looking for in seconds. ...
READ MOREMore and more mail clients, webmails and mobile devices on the list of those on which you can view your emails preview, directly within the Marketing Cloud interface, without changing applications and in a matter of seconds. ...
READ MOREDon’t miss this opportunity to effectively organize, compare and collate the mountains of customer data you collect. Equip yourself with the tools that are capable of exploring your data, visualizing its true meaning and letting you get to know your contacts better, while building long lasting and successful relationships. ...
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