Marketing Cloud changes its name and becomes MailUp CDP! ...
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Discover all the latest Contactlab news, meet our experts and learn how our platform can support your multi-channel digital marketing campaigns. Understand through us, how to make your customers’ experiences with your brand unique, memorable and above all, beneficial.
New UI to increase efficiency and productivity and reduce time and costs – Marketing Cloud v.8.8.0 Release
10 March 2023 | Fabrizio CortiImproving a software interface remains an issue of paramount importance, but still often underestimated. The UI remains the point of contact between the user and the software and has always been a central theme of our commitment to the platform. ...
READ MOREChange the order of the rules that generate your segments, now you can! – Plan UI v.1.50.0 & API v.1.36.1-2681 Release
26 January 2023 | Fabrizio CortiSimplify the process of creating and editing your segments: change the order in which you apply the rules in one click. ...
READ MOREDKIM: Better sign your emails and increase deliverability
17 October 2022 | Marco GalliDomain spoofing, phishing and spear phishing are now the order of the day, forcing more and more companies to equip themselves with email authentication systems in order to secure the best delivery rates, maintain a high reputation and get through spam filters. ...
READ MOREA/B test: use email templates created with Email Designer – Send Release v.7.15.0
20 September 2022 | Marco GalliIn order to find out which email communication is best for your audience, you can use A/B testing. Set your goals. Send two communications differentiating them in subject line, sender or content. Analyse and compare the deliveries performance and learn which one your contacts prefer directly from them. ...
READ MOREEmail Designer did not go on holiday, new features already available on the platform!
14 September 2022 | Marco GalliOften the relationship with your customers starts with an email. Being able to design and create attention-grabbing, navigable, easily usable emails, even on mobile, are the key to immediately bringing consumers on board and accompanying them in their choice of your products and services. A great email template can become the key to increasing your conversions and invigorating your business. ...
READ MOREMore news for the UI of the customer profile area! – Hub & Marketing Cloud 7.3.0 Release
29 August 2022 | Fabrizio CortiThe current Customer and Events section will be replaced by the new Events KPIs and you will be able to browse key performance indicators in specific contexts and access selected highlights of your business. ...
READ MORENew features for the Email Designer editor
15 July 2022 | Marco GalliSeveral studies confirm that around 70% of email openings take place from mobile, a behavior that leads us to constantly invest in the quality of emails visualisation from these devices, but also to optimise the way we design emails. ...
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For the third year running, Contactlab included in Quadrant Solutions’ SPARK Matrix™ CDP
27 June 2022 | Loredana RossiThe series of awards for the Contactlab Marketing Cloud platform continues. Now it is once again the turn of our Customer Data Platform. ...
READ MORERendering in real time available for iPhone 13 and iOS15
1 June 2022 | Marco GalliGreat news for the real-time rendering feature. As of today, it is enriched and it becomes possible to view email ...
READ MOREChange the order of the rules that generate your segments, now you can! – Plan UI v.1.50.0 & API v.1.36.1-2681 Release
26 January 2023 | Fabrizio CortiSimplify the process of creating and editing your segments: change the order in which you apply the rules in one click. ...
READ MOREMore news for the UI of the customer profile area! – Hub & Marketing Cloud 7.3.0 Release
29 August 2022 | Fabrizio CortiThe current Customer and Events section will be replaced by the new Events KPIs and you will be able to browse key performance indicators in specific contexts and access selected highlights of your business. ...
READ MOREBrowse, analyse and find anomalies in your database. Plan Release UI v.1.44.0 & API 1.36.1-2442
28 April 2022 | Fabrizio CortiThanks to the introduction of a new area, browse your customer base, discover its composition and any anomalies. ...
READ MOREMore news for the UI of the customer area!
7 February 2022 | Fabrizio CortiAfter only a month, here we are again, talking about great news for the Customer area of the platform. From the next release, we will be able to say that we have renewed the dashboard and navigability of all this feature. ...
READ MORETracking link in your email becomes easier – Plan Release UI v.1.41.0 & API v.1.36.1-2264
29 November 2021 | Fabrizio CortiMake it quicker and easier to create your campaigns. Add Google Analytics parameters to the links in your emails while creating delivery starting from the selection of your audience, directly in the content building wizard. ...
READ MORELIVE the new single customer view UI!
22 November 2021 | Fabrizio CortiWith the collection and tracking of your customers’ data and behavior, and the multiple touch points and communication opportunities, you have a lot of information. But not all of it is equally useful to your business. You need a marketing platform that can give you access to what you are looking for as quickly as possible, in the best possible way and in just a few steps. ...
READ MORECreate your targets based on your surveys – Plan UI v.1.40.0 & API v.1.36.1-2241 Release
21 October 2021 | Fabrizio CortiThe fields that you can use to create and refine your audiences have been expanded. A new rule allows you to segment on the basis of the data you obtain from surveys to your contacts, whether they are customers or prospects. ...
READ MORESave even more time in creating your audience! – Plan Release UI v.1.39.0 & API v.1.36.1-2211
6 October 2021 | Fabrizio CortiFrom October 12th, 2021, a new version of the platform segmentation functionality is available. The release is planned between 2.15 ...
READ MORESee immediately if your plans were successful – Plan UI release v.1.38.0 & API v.1.36.1-2107
2 July 2021 | Fabrizio CortiA new feature to optimise your user experience. Know at a glance if a plan has been successful or if automation has not started. ...
READ MORECustomise your target creation page – Plan Release UI v.1.37.0 & API v.1.36.1-2085
4 June 2021 | Fabrizio CortiOptimising your activities also depends on the user experience offered by the tools you use, including technology. Manage your workspace in the best way possible in the platform, choose to display the fields as you consider most effective and efficient, in the targeting phase of your marketing communication campaigns. ...
READ MOREYou choose the behavior of your automations each time you suspend and reactivate deliveries – Flow API v.2.28.0-289 UI v.2.45.0 Release
23 May 2022 | Fabrizio CortiWith a view to optimising dispatch, ensuring maximum efficiency of your automations and improving the operability of both processes and user activities, you can decide whether to remove or retain users within an automation when flow status changes occur. ...
READ MOREWe have simplified the management of unsubscription systems – Flow API v.2.27.0-200 & UI v.2.44.0 Release
17 January 2022 | Fabrizio CortiSelect which subscription system should record the unsubscription event in case one of your contacts submits the request, and select it quickly and easily during the configuration of the email delivery within the automation. ...
READ MORERemove contacts from your journey at the right time! – Flow UI release v.2.41.0 & API v.2.26.1-121
30 August 2021 | Fabrizio CortiKeep high the quality of the experiences you give your contacts, remove them from the journey they are on when they no longer respond to the conditions assumed or have reached the objective you set. ...
READ MOREPre-configured journeys available in platform for customisable automations – Flow UI release v.2.40.0 & API v.2.26.1-109
1 July 2021 | Fabrizio CortiStart with the automations we have designed for you and available on the platform, and design unforgettable customer journeys in just a few clicks. ...
READ MOREA new UI for the Marketing Automation
22 March 2021 | Fabrizio CortiOne step after another you can reach far away destinations and a bit like world travelers, we also reserve spectacular explorations for our users. A renewed interface for Contactlab marketing automation. ...
READ MOREDifferentiate the journey of customers using the coupon reserved for them
8 March 2021 | Fabrizio CortiIf until now you could reserve undifferentiated discount codes for your customers and therefore had fewer weapons for the personalization of the journey, now you can understand who used the coupon, when, how and where. ...
READ MOREA new data source for your journeys – Flow release UI v.2.37.0
18 February 2021 | Fabrizio CortiFrom February 23rd, 2021, it’s available a new version of Flow, the Marketing Cloud feature that allows you to design ...
READ MORETest different strategies in the same automation – Release Flow UI v.2.34.0 and API v.2.25.0-24
19 October 2020 | Fabrizio CortiSelect the input condition and design an automation creating different flows. Test them and choose the most efficient one to achieve your goal. ...
READ MOREContactlab’s Marketing Automation for unique CX
30 September 2020 | Fabrizio CortiA 2020 so far been special but that has not made us lose focus: top-level marketing automation for unique customer experiences. ...
READ MORESend test for each email step in your journey – Flow release API v.2.23.0-923 and UI v.2.32.0
17 August 2020 | Fabrizio CortiSend test to the addresses you want and each time you modify an email template in your journeys so that you can see the result immediately and make the appropriate changes before the actual delivery. ...
READ MOREUCS-2 characters available for your SMS deliveries – Send release v.6.6.2
25 February 2019 | Marco GalliCompose your SMS messages using the larger UCS-2 standard character set and communicate with your contacts in many more modern languages, including Russian, Japanese, Korean, Chinese and similar. ...
READ MOREUse Facebook Lead Ads integration? Update your permissions by February 1st
25 January 2019 | Marco GalliFacebook recently changed its authorization policies and is asking for explicit permissions to access pages connected to advertising accounts. If you use Lead Ads in Send, you have to update permissions in order to keep your integration up and running. It’s quick and easy, discover how in this tutorial. ...
READ MORECreating an email delivery with Send and Email Designer is as simple as 1, 2, 3…
21 January 2019 | Marco GalliOur new content editor Email Designer is perfectly integrated in the Send module interface and workflows. In this tutorial we show you how to use the editor together with Send to easily create effective and personalized email campaigns to reach your contacts at the right moment with the right contents. ...
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Contactlab’s Top 10 Product Developments of 2018
18 January 2019 | Loredana Rossi2018 was an important year for Contactlab’s customer engagement platform. Here, we’ve tried to select 10 news articles that recall a year of compelling releases and considerable excitement, although they are not necessarily shown in order of importance. ...
READ MORECreating effective email content has just become as easy as drag & drop with Email Designer
14 January 2019 | Marco GalliCreating effective personalized emails is now as easy as dragging and dropping elements to your template. And that’s exactly how our Email Designer works. In this tutorial we show you how to use the brand new editor of the Contactlab Marketing Cloud to craft on your own the best template to fit your needs. ...
READ MOREEmail Designer in action
7 January 2019 | Marco GalliEmail Designer is the new editor that, thanks to its intuitive drag & drop interface and many other features, makes it fast and easy to create beautiful, personalized and responsive design compliant emails. Watch the video and discover how to get the most out of our platform to create effective, stimulating and enticing email messages. ...
READ MOREWelcome Email Designer: Building emails in the platform has never been so easy
18 December 2018 | Marco GalliA new email content editor is being added to the Contactlab Marketing Cloud, enriching its already impressive capabilities even further. Email Designer is built to make the already straightforward editing experience of our customers even easier and to further enhance the significant levels of control and flexibility they currently enjoy when creating and managing email content. The drag & drop UI and a series of very practical out-of-the-box features allow you to create personalized responsive emails in minutes. ...
READ MOREHTTPS in the service of deliverability and your reputation
15 November 2018 | Marco GalliSecurity on the Web should be the rule, not the exception. This statement is quickly encouraging the adoption of the HTTPS protocol on more and more websites. What does this mean to email marketeers? For sure, it has considerable impact on deliverability and brand reputation. The Send module natively supports HTTPS completely ...
READ MOREWhy limit your text messages, when there is concatenated SMS?
14 November 2018 | Marco GalliDeliver concatenated SMS through the platform and send your contacts all the information they need. Ensure truly effective and successful communications, without having to worry about the length of the text. You can depend on our service, which enables you to send more text messages, concatenated as if they were a single one, without any interruption for the recipient. A service that easily and simply overcomes the limit to the maximum number of usable characters imposed by a single SMS. ...
READ MOREContactsend Release v6.1.0
9 November 2018 | Marco GalliFrom November 15th, 2018 the new Contactsend version is available, which includes a new feature that enhances the application. The release is planned between 10.00 am and 10.30 am CET ...
READ MORECompare and collate data, don’t just read it. You’ll see unexpected results!
17 June 2019 | Francesca LombardiDon’t miss this opportunity to effectively organize, compare and collate the mountains of customer data you collect. Equip yourself with the tools that are capable of exploring your data, visualizing its true meaning and letting you get to know your contacts better, while building long lasting and successful relationships. ...
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