Marketing Cloud changes its name and becomes MailUp CDP! ...
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Discover all the latest Contactlab news, meet our experts and learn how our platform can support your multi-channel digital marketing campaigns. Understand through us, how to make your customers’ experiences with your brand unique, memorable and above all, beneficial.
New UI to increase efficiency and productivity and reduce time and costs – Marketing Cloud v.8.8.0 Release
10 March 2023 | Fabrizio CortiImproving a software interface remains an issue of paramount importance, but still often underestimated. The UI remains the point of contact between the user and the software and has always been a central theme of our commitment to the platform. ...
READ MOREChange the order of the rules that generate your segments, now you can! – Plan UI v.1.50.0 & API v.1.36.1-2681 Release
26 January 2023 | Fabrizio CortiSimplify the process of creating and editing your segments: change the order in which you apply the rules in one click. ...
READ MOREDKIM: Better sign your emails and increase deliverability
17 October 2022 | Marco GalliDomain spoofing, phishing and spear phishing are now the order of the day, forcing more and more companies to equip themselves with email authentication systems in order to secure the best delivery rates, maintain a high reputation and get through spam filters. ...
READ MOREA/B test: use email templates created with Email Designer – Send Release v.7.15.0
20 September 2022 | Marco GalliIn order to find out which email communication is best for your audience, you can use A/B testing. Set your goals. Send two communications differentiating them in subject line, sender or content. Analyse and compare the deliveries performance and learn which one your contacts prefer directly from them. ...
READ MOREEmail Designer did not go on holiday, new features already available on the platform!
14 September 2022 | Marco GalliOften the relationship with your customers starts with an email. Being able to design and create attention-grabbing, navigable, easily usable emails, even on mobile, are the key to immediately bringing consumers on board and accompanying them in their choice of your products and services. A great email template can become the key to increasing your conversions and invigorating your business. ...
READ MOREMore news for the UI of the customer profile area! – Hub & Marketing Cloud 7.3.0 Release
29 August 2022 | Fabrizio CortiThe current Customer and Events section will be replaced by the new Events KPIs and you will be able to browse key performance indicators in specific contexts and access selected highlights of your business. ...
READ MORENew features for the Email Designer editor
15 July 2022 | Marco GalliSeveral studies confirm that around 70% of email openings take place from mobile, a behavior that leads us to constantly invest in the quality of emails visualisation from these devices, but also to optimise the way we design emails. ...
READ MORE- CDP Resources
- Customer Service
- Data Resources
- Flow Resources
- Hub Resources
- Plan Resources
- Send news
- Send Resources
For the third year running, Contactlab included in Quadrant Solutions’ SPARK Matrix™ CDP
27 June 2022 | Loredana RossiThe series of awards for the Contactlab Marketing Cloud platform continues. Now it is once again the turn of our Customer Data Platform. ...
READ MORERendering in real time available for iPhone 13 and iOS15
1 June 2022 | Marco GalliGreat news for the real-time rendering feature. As of today, it is enriched and it becomes possible to view email ...
READ MOREAn interface that focuses on usability… out with modules, IN with sections
13 December 2019 | ContactlabOne reason we decided to rethink the design of the Marketing Cloud, is to make the navigation between various modules easier. As a result, all future releases will move in this direction. ...
READ MOREManage all platform module configurations in one place! – Unified UI Release v. 2.0
18 November 2019 | Giovanni TramutolaAll platform module configurations are available in a single area, so they can easily and quickly be reached from any point in the platform. ...
READ MOREIntegrate your systems with the Contactlab Marketing Cloud
24 October 2019 | ContactlabWhat is a plug-in? There are many definitions, but the one we like is a non-autonomous but especially important program, which is capable of extending the value and potential of your technology. And when it comes to plug-ins for cloud marketing, they also mean increased benefits both for your customers and your business. ...
READ MORETrack the links in your emails to know more about your contacts! – Plan UI Release v. 1.21.3
9 September 2019 | Francesca LombardiSelect the links to track for further analysis. Enrich your post-delivery statistics with information about what happened once the email arrived in the contact’s inbox. ...
READ MOREDo you want to realize the full value of what you already know from your contacts’ profiles? Create Aggregate nodes
26 August 2019 | Marco ZambardiRealize the full value of what you already know from your contacts’ profiles with aggregate nodes. Bring the information from two or more entry nodes together in an aggregate one, then use it with all the Marketing Cloud features to create individually tailored, precisely timed and effectively targeted campaigns. ...
READ MORECompare segments for the complete picture and check which one performs better!
6 August 2019 | Francesca LombardiCompare segments in Plan, for the complete picture. With just a few clicks, you can open a new dashboard to compare both the demographic and events data from two segments, side by side. ...
READ MOREUse Email Designer templates in your plans – Plan Release v. 1.21.0
18 July 2019 | Francesca LombardiEmail Designer is the platform’s new drag & drop email editor, which enables you to create responsive design-based emails intuitively, quickly and easily, without any HTML knowledge. Thanks to this release, you can now use templates created with the new editor in your plans, in just a few easy steps. ...
READ MOREDo your communications affect your customers’ purchases? Plan release v. 1.17.7
26 February 2019 | Francesca LombardiPlan includes a new dashboard that allows you to understand the effect of your plans. You can discover how much they have influenced purchases over time, together with the most popular products. You can also compare two plans and see which one had most impact. ...
READ MOREUse a unique key for each node – Hub release v. 1.81.0
4 January 2019 | Marco ZambardiThe new Contacthub version is available from January 8th, 2019. The release is planned between 10.00 am and 10.30 am ...
READ MOREContacthub Release v.1.80.0
14 December 2018 | Marco ZambardiFrom December 17th, 2018 the new Contacthub version is available. The release is planned between 10.00 am and 10.30 am ...
READ MOREYou choose the behavior of your automations each time you suspend and reactivate deliveries – Flow API v.2.28.0-289 UI v.2.45.0 Release
23 May 2022 | Fabrizio CortiWith a view to optimising dispatch, ensuring maximum efficiency of your automations and improving the operability of both processes and user activities, you can decide whether to remove or retain users within an automation when flow status changes occur. ...
READ MOREWe have simplified the management of unsubscription systems – Flow API v.2.27.0-200 & UI v.2.44.0 Release
17 January 2022 | Fabrizio CortiSelect which subscription system should record the unsubscription event in case one of your contacts submits the request, and select it quickly and easily during the configuration of the email delivery within the automation. ...
READ MORERemove contacts from your journey at the right time! – Flow UI release v.2.41.0 & API v.2.26.1-121
30 August 2021 | Fabrizio CortiKeep high the quality of the experiences you give your contacts, remove them from the journey they are on when they no longer respond to the conditions assumed or have reached the objective you set. ...
READ MOREPre-configured journeys available in platform for customisable automations – Flow UI release v.2.40.0 & API v.2.26.1-109
1 July 2021 | Fabrizio CortiStart with the automations we have designed for you and available on the platform, and design unforgettable customer journeys in just a few clicks. ...
READ MOREA new UI for the Marketing Automation
22 March 2021 | Fabrizio CortiOne step after another you can reach far away destinations and a bit like world travelers, we also reserve spectacular explorations for our users. A renewed interface for Contactlab marketing automation. ...
READ MOREDifferentiate the journey of customers using the coupon reserved for them
8 March 2021 | Fabrizio CortiIf until now you could reserve undifferentiated discount codes for your customers and therefore had fewer weapons for the personalization of the journey, now you can understand who used the coupon, when, how and where. ...
READ MOREA new data source for your journeys – Flow release UI v.2.37.0
18 February 2021 | Fabrizio CortiFrom February 23rd, 2021, it’s available a new version of Flow, the Marketing Cloud feature that allows you to design ...
READ MORETest different strategies in the same automation – Release Flow UI v.2.34.0 and API v.2.25.0-24
19 October 2020 | Fabrizio CortiSelect the input condition and design an automation creating different flows. Test them and choose the most efficient one to achieve your goal. ...
READ MOREContactlab’s Marketing Automation for unique CX
30 September 2020 | Fabrizio CortiA 2020 so far been special but that has not made us lose focus: top-level marketing automation for unique customer experiences. ...
READ MORESend test for each email step in your journey – Flow release API v.2.23.0-923 and UI v.2.32.0
17 August 2020 | Fabrizio CortiSend test to the addresses you want and each time you modify an email template in your journeys so that you can see the result immediately and make the appropriate changes before the actual delivery. ...
READ MOREDKIM: Better sign your emails and increase deliverability
17 October 2022 | Marco GalliDomain spoofing, phishing and spear phishing are now the order of the day, forcing more and more companies to equip themselves with email authentication systems in order to secure the best delivery rates, maintain a high reputation and get through spam filters. ...
READ MOREA/B test: use email templates created with Email Designer – Send Release v.7.15.0
20 September 2022 | Marco GalliIn order to find out which email communication is best for your audience, you can use A/B testing. Set your goals. Send two communications differentiating them in subject line, sender or content. Analyse and compare the deliveries performance and learn which one your contacts prefer directly from them. ...
READ MOREEmail Designer did not go on holiday, new features already available on the platform!
14 September 2022 | Marco GalliOften the relationship with your customers starts with an email. Being able to design and create attention-grabbing, navigable, easily usable emails, even on mobile, are the key to immediately bringing consumers on board and accompanying them in their choice of your products and services. A great email template can become the key to increasing your conversions and invigorating your business. ...
READ MORENew features for the Email Designer editor
15 July 2022 | Marco GalliSeveral studies confirm that around 70% of email openings take place from mobile, a behavior that leads us to constantly invest in the quality of emails visualisation from these devices, but also to optimise the way we design emails. ...
READ MORE- CDP Resources
- Customer Service
- Data Resources
- Flow Resources
- Hub Resources
- Plan Resources
- Send news
- Send Resources
For the third year running, Contactlab included in Quadrant Solutions’ SPARK Matrix™ CDP
27 June 2022 | Loredana RossiThe series of awards for the Contactlab Marketing Cloud platform continues. Now it is once again the turn of our Customer Data Platform. ...
READ MORERendering in real time available for iPhone 13 and iOS15
1 June 2022 | Marco GalliGreat news for the real-time rendering feature. As of today, it is enriched and it becomes possible to view email ...
READ MORENews around Email Designer: background images for your emails
14 April 2022 | Marco GalliYou can now take advantage of a new feature in the Email Designer, the platform email editor, which further increases your control over content layering and email design. ...
READ MORENews from the email editor: Improve your text experience!
14 March 2022 | Marco GalliEvery trick counts at Carnival, but this year in Contactlab Carnival has brought more features to our email editor. New functions that enrich Email Designer and improve your experience by simplifying the creation of your campaigns and reducing time. ...
READ MORESearch your email templates by tag or name – Release Send Email Designer UI v.1.6.0
4 March 2022 | Marco GalliWith the introduction of a convenient template search interface based on name or tag, you can narrow your view to only the templates you are interested in. You can navigate through your documents easily and quickly and get what you are looking for in seconds. ...
READ MOREEmail previews also available on the latest Apple clients!
24 January 2022 | Marco GalliMore and more mail clients, webmails and mobile devices on the list of those on which you can view your emails preview, directly within the Marketing Cloud interface, without changing applications and in a matter of seconds. ...
READ MORECompare and collate data, don’t just read it. You’ll see unexpected results!
17 June 2019 | Francesca LombardiDon’t miss this opportunity to effectively organize, compare and collate the mountains of customer data you collect. Equip yourself with the tools that are capable of exploring your data, visualizing its true meaning and letting you get to know your contacts better, while building long lasting and successful relationships. ...
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