Example of creating a new segment

To define a segment for all females over the age of 25, living in London, who have clicked on an email link in the last three months, do the following:

  1. Click the Segments tab.
    The My segments page displays.
  2. Click Create new segment.
    The New segment page displays.
  3. Select the system generated segment name and enter one of your choice.
  4. Click Create demographic rule.
    The Create demographic rule page displays.
  5. Click Create custom rule.
    The Demographic custom rule page displays.
  6. Select the system generated custom rule name and enter one of your choice.
  7. Under Match, select ALL.
  8. If the Gender condition is displayed, select Equal to in the first box, then F in the second box.

Note:
The conditions that are automatically displayed depend upon the segmentation Field settings for the database that you are using. If, for example, the Gender condition is not displayed, use the Add condition controls to select it, as described below.

If the condition you are looking for is not automatically displayed and is not in the Add condition drop-down list, it has not been made available for the database. See Field settings for more details.

  1. Under Add condition, select Birthday date, then:
    1. In the first box, select Greater than.
    2. In the second box, enter 01/01/1991.
  2. Under Add condition, select City, then:
    1. In the first box, select Equal to.
    2. In the second box, enter London.
  3. Click Add to save the demographic rule.
    You are returned to the New segment page.
  4. Click Create digital messages rule.
    The Create digital messages rule page displays.
  5. Click Create custom rule.
    The Digital messages custom rule page displays.
  6. Select the system generated custom rule name and enter one of your choice.
  7. Under Match, select ALL.
  8. Under Action, select Have clicked.
  9. Under Time frame:
  10. Select the In the last… radio button.
  11. Enter 3 in the first box.
  12. Click the downwards pointing arrow to the right of the second box, and select months.
  13. Click Add to save the digital messages rule.
    You are returned to the New segment page.
  14. Click Save to save the new segment.
    You are returned to the My segments page.

 

  

Previous page: Creating new segments | Next page: Creating a new combined segment