An analytical query enables a comparison to be made between:
- How often an event occurs that has specific conditions applied to it.
For example, buying a yellow bag, or spending more than 200 euro.
- All events of the same kind.
For example, making a purchase.
- All those contacts that bought a yellow bag on at least 10% of the occasions they purchased something.
- All those contacts that spent more than 200 euro on less than 5% of the occasions they spent money.