An analytical query enables a comparison to be made between:

• How often an event occurs that has specific conditions applied to it.
  For example, buying a yellow bag, or spending more than 200 euro.
  and:
• All events of the same kind.
  For example, making a purchase.

Example:

• All those contacts that bought a yellow bag on at least 10% of the occasions they purchased something.
  or:
• All those contacts that spent more than 200 euro on less than 5% of the occasions they spent money.

Previous page: Time frame conditions | Next page: Correlation-based queries