Welcome to Resources

Here you can find articles, tutorials, infographics, videos and other materials that explain how to use our products to their full potential, and help you understand how they can be used to grow your business.

Release

Marketing Cloud changes its name and becomes MailUp CDP!

11 July 2023 | Fabrizio Corti

Marketing Cloud changes its name and becomes MailUp CDP! ...

Release

New UI to increase efficiency and productivity and reduce time and costs – Marketing Cloud v.8.8.0 Release

10 March 2023 | Fabrizio Corti

Improving a software interface remains an issue of paramount importance, but still often underestimated. The UI remains the point of contact between the user and the software and has always been a central theme of our commitment to the platform. ...

Release

Enrich your contacts’ profile with web access and navigation information

6 February 2023 | Marco Galli

Anyone who has to do with digital marketing and newsletters has at least once heard of url tracking. And anyone who deals with websites, portals, ecommerce, has heard at least once about anonymous contacts. ...

Release

Change the order of the rules that generate your segments, now you can! – Plan UI v.1.50.0 & API v.1.36.1-2681 Release

26 January 2023 | Fabrizio Corti

Simplify the process of creating and editing your segments: change the order in which you apply the rules in one click. ...

Article

Another year together has ended and we are ready for 2023!

16 January 2023 | Loredana Rossi

Our 2022: many news, many activities, many releases, with the common denominator to invest in the future of our platform so that it continues to be the reference tool for many organizations that wish to invest in the world of digital marketing and take the experiences they offer to customers and their business to the next level. ...

Release

New interface and lots of features for the Marketing Automation – MC Release v.8.0.0

5 December 2022 | Fabrizio Corti

Lots of new features in a revamped look and feel that will allow you to have an amazing user experience and get the most out of your journeys! Let’s take a look together at some of the new features we have planned for both the process of creating new automations and modifying existing ones. ...

Release

News coming soon for your personal profile team management. AccountCentral UI Release v.3.0.0

25 November 2022 | Fabrizio Corti

With a goal to improving the user experience for platform users, we are working to optimise the navigation and layout of elements and functionalities within the platform, to make it more intuitive, user-friendly and up-to-date. ...

Release

Facilitates access to the platform, activates the External Identity Provider

10 November 2022 | Marco Galli

A few days ago we opened the possibility to request activation of access to the platform via External Identity Provider. Don’t wait any longer, new opportunities are waiting for you! ...

Release

Work in progress for the Marketing Cloud UI

25 October 2022 | Fabrizio Corti

We will never tire of working to make the platform interface more and more user friendly! When we talk about the UI, our goal remains to create a user experience that is simple, intuitive and allows you to create successful campaigns in the shortest possible time. ...

Keep control of your delivery targets. Release Plan UI v.1.47.0 & API v.1.36.1-2607

21 October 2022 | Fabrizio Corti

Make sure you send the correct communications to the right target. When you have to handle a plan in status error and reactivated it, you can decide whether to address contacts that have already been validated or ask for an extraction update when you reopen it to push the delivery. ...

Release | Videos

Do your communications affect your customers’ purchases? Plan release v. 1.17.7

26 February 2019 | Francesca Lombardi

Plan includes a new dashboard that allows you to understand the effect of your plans. You can discover how much they have influenced purchases over time, together with the most popular products. You can also compare two plans and see which one had most impact. ...

Article

Contactlab included among the main vendors in the first Gartner Market Guide for Customer Data Platforms (CDP)

11 February 2019 | Contactlab

Gartner has released their first Market Guide for Customer Data Platforms for Marketing, and Contactlab has been listed among the Representative Vendors globally, as a technology that enables brands to integrate contact data collected from different sources, into individual profiles. ...

Data Resources

Article

Why is it important to calculate the CLV for each of your customers?

5 February 2019 | Francesca Lombardi

“Will my existing customers keep on buying my brand in the future? How much will my best customers buy in the next 2 weeks? Which customers are at risk of churning? Who will be my top spender in the next six months?” These are questions that many companies often ask themselves, to be able to forecast the future purchasing potential of their customers, understand the value they can generate, and plan marketing activities that will enhance the success of their business. ...

Article

Contactlab’s Top 10 Product Developments of 2018

18 January 2019 | Loredana Rossi

2018 was an important year for Contactlab’s customer engagement platform. Here, we’ve tried to select 10 news articles that recall a year of compelling releases and considerable excitement, although they are not necessarily shown in order of importance. ...

Release

Use a unique key for each node – Hub release v. 1.81.0

4 January 2019 | Marco Zambardi

The new Contacthub version is available from January 8th, 2019. The release is planned between 10.00 am and 10.30 am ...

Release

Contacthub Release v.1.80.0

14 December 2018 | Marco Zambardi

From December 17th, 2018 the new Contacthub version is available. The release is planned between 10.00 am and 10.30 am ...

Release

Contactplan Release v.1.11.1(API)

13 December 2018 | Francesca Lombardi

From December 17th, 2018 the new Contactplan version is available, which includes some new features that enhance the application. The ...

Release

Contacthub Release v.1.79.0

6 December 2018 | Marco Zambardi

From December 10th, 2018 the new Contacthub version is available. The release is planned between 10.00 am and 10.30 am ...

Plan Resources

Article | Tutorial | Videos

Discover contact behavior over time in Plan

27 November 2018 | Francesca Lombardi

The platform is enriched with a new feature that allows you to discover the behavior of your customers in the time horizon that most interests you by querying the data in Plan. You can get information on the whole database or on a specific segment; for a timely period of time or indicating when to display the data. ...

Release

Contactplan Release v.1.17.6

26 November 2018 | Francesca Lombardi

From November 27th, 2018 the new Contactplan version is available, which includes some new features that enhance the application. The ...

Article

Another year together has ended and we are ready for 2023!

16 January 2023 | Loredana Rossi

Our 2022: many news, many activities, many releases, with the common denominator to invest in the future of our platform so that it continues to be the reference tool for many organizations that wish to invest in the world of digital marketing and take the experiences they offer to customers and their business to the next level. ...

Release

New interface and lots of features for the Marketing Automation – MC Release v.8.0.0

5 December 2022 | Fabrizio Corti

Lots of new features in a revamped look and feel that will allow you to have an amazing user experience and get the most out of your journeys! Let’s take a look together at some of the new features we have planned for both the process of creating new automations and modifying existing ones. ...

Release

Facilitates access to the platform, activates the External Identity Provider

10 November 2022 | Marco Galli

A few days ago we opened the possibility to request activation of access to the platform via External Identity Provider. Don’t wait any longer, new opportunities are waiting for you! ...

Release

Work in progress for the Marketing Cloud UI

25 October 2022 | Fabrizio Corti

We will never tire of working to make the platform interface more and more user friendly! When we talk about the UI, our goal remains to create a user experience that is simple, intuitive and allows you to create successful campaigns in the shortest possible time. ...

Article

For the third year running, Contactlab included in Quadrant Solutions’ SPARK Matrix™ CDP

27 June 2022 | Loredana Rossi

The series of awards for the Contactlab Marketing Cloud platform continues. Now it is once again the turn of our Customer Data Platform. ...

Article

Contactlab gets even bigger: the first months of this 2022

15 June 2022 | Loredana Rossi

We had high expectations and we have kept our word. These first months of 2022 have been a time of great innovation and significant investments and releases for Contactlab. ...

Release

You choose the behavior of your automations each time you suspend and reactivate deliveries – Flow API v.2.28.0-289 UI v.2.45.0 Release

23 May 2022 | Fabrizio Corti

With a view to optimising dispatch, ensuring maximum efficiency of your automations and improving the operability of both processes and user activities, you can decide whether to remove or retain users within an automation when flow status changes occur. ...

Article

Selling easier online with ecommerce and marketing clouds always connected

10 May 2022 | Loredana Rossi

One in four Italians make hybrid purchases. Shopping is becoming more articulated and consumer needs are changing. Physical and digital worlds meet and coexist collaboratively in customers’ shopping paths where retailers open up to the online and the online gains strength and vigour. ...

Article

Boost your ecommerce with marketing automation

4 April 2022 | Loredana Rossi

Automating ecommerce communication flows simplifies and speeds up a number of actions that could not be managed efficiently by any human being or an entire team. ...

Article

Is the web behavior of your contacts really interesting for increasing sales?

21 March 2022 | Loredana Rossi

The presence online of your contacts is not only confined to the moment of purchase. To maximise the effectiveness of your marketing campaigns, you need to record consumer behavior before and after and use this information for activities that capture their attention, guide them in their searches till the cart, reducing abandoned sessions and increasing conversions of visitors to customers. ...

Release

Enrich your contacts’ profile with web access and navigation information

6 February 2023 | Marco Galli

Anyone who has to do with digital marketing and newsletters has at least once heard of url tracking. And anyone who deals with websites, portals, ecommerce, has heard at least once about anonymous contacts. ...

Article

Another year together has ended and we are ready for 2023!

16 January 2023 | Loredana Rossi

Our 2022: many news, many activities, many releases, with the common denominator to invest in the future of our platform so that it continues to be the reference tool for many organizations that wish to invest in the world of digital marketing and take the experiences they offer to customers and their business to the next level. ...

Release

News coming soon for your personal profile team management. AccountCentral UI Release v.3.0.0

25 November 2022 | Fabrizio Corti

With a goal to improving the user experience for platform users, we are working to optimise the navigation and layout of elements and functionalities within the platform, to make it more intuitive, user-friendly and up-to-date. ...

Release

Facilitates access to the platform, activates the External Identity Provider

10 November 2022 | Marco Galli

A few days ago we opened the possibility to request activation of access to the platform via External Identity Provider. Don’t wait any longer, new opportunities are waiting for you! ...

Release

Work in progress for the Marketing Cloud UI

25 October 2022 | Fabrizio Corti

We will never tire of working to make the platform interface more and more user friendly! When we talk about the UI, our goal remains to create a user experience that is simple, intuitive and allows you to create successful campaigns in the shortest possible time. ...

Release

DKIM: Better sign your emails and increase deliverability

17 October 2022 | Marco Galli

Domain spoofing, phishing and spear phishing are now the order of the day, forcing more and more companies to equip themselves with email authentication systems in order to secure the best delivery rates, maintain a high reputation and get through spam filters. ...

A/B test: use email templates created with Email Designer – Send Release v.7.15.0

20 September 2022 | Marco Galli

In order to find out which email communication is best for your audience, you can use A/B testing. Set your goals. Send two communications differentiating them in subject line, sender or content. Analyse and compare the deliveries performance and learn which one your contacts prefer directly from them. ...

Release

Email Designer did not go on holiday, new features already available on the platform!

14 September 2022 | Marco Galli

Often the relationship with your customers starts with an email. Being able to design and create attention-grabbing, navigable, easily usable emails, even on mobile, are the key to immediately bringing consumers on board and accompanying them in their choice of your products and services. A great email template can become the key to increasing your conversions and invigorating your business. ...

Release

New features for the Email Designer editor

15 July 2022 | Marco Galli

Several studies confirm that around 70% of email openings take place from mobile, a behavior that leads us to constantly invest in the quality of emails visualisation from these devices, but also to optimise the way we design emails. ...

Article

For the third year running, Contactlab included in Quadrant Solutions’ SPARK Matrix™ CDP

27 June 2022 | Loredana Rossi

The series of awards for the Contactlab Marketing Cloud platform continues. Now it is once again the turn of our Customer Data Platform. ...

Article

Are your forms subject to automatic subscriptions?

27 October 2021 | Marco Galli

Do you know what a captcha is? It is used to ensure that a form is filled in by a person and not by a robot. ...

Article | Infographic

MC series #5. What can you do with the Marketing Cloud?

20 October 2021 | Loredana Rossi

We have now reached the fifth and final appointment in the series dedicated to the Contactlab Marketing Cloud. Having reviewed the features that distinguish the platform and its main functions, it is now time to understand when to use it. ...

Article | Infographic

MC series #4: Learn from the data and optimise your future campaigns

22 June 2021 | Loredana Rossi

We continue to talk about Contactlab’s Marketing Cloud, and today we’re going to look at some of the insights offered by the data collected on your contacts and campaigns, allowing you to obtain the information you need to design future communication strategies, with an extra gear towards success. ...

Article

Call us and find out why our competitors are talking about us

10 February 2021 | Loredana Rossi

The human touch is our treasure, our experts who, thanks to their long-standing presence in the market, the skills they have brought home over time and their continuous training, enable the availability of cutting-edge technology and enhance the qualities and functionalities that the marketing cloud can offer to marketing communication activities. ...

Article | Release

The best of the Marketing Cloud in 2020

25 January 2021 | Loredana Rossi

2020 has collect a great legacy from 2019. Despite the health emergency, on one hand we managed what we had promised and on the other hand, social distancing demonstrated even more the value of customer engagement with the Marketing Cloud signed Contactlab, for digital communication activities and lasting customer relationships. ...

Article | Tutorial

The best for the Marketing Cloud in 2019

15 January 2020 | Loredana Rossi

2019 has continued where 2018 left off, with Contactlab’s new and innovative Marketing Cloud. Now, we can say that without doubt, the release of several new, powerful and feature-rich enhancements has been the highlight of this year. ...

Article

UI/UX series: Even color plays its part

9 December 2019 | Carlo Audino

Color is a very important means of communication in any visual language. It represents one of the most effective ways of transposing one or more concepts from one place to another. Supported by colors, you can indicate which components are interactive, how they relate to other elements, and their level of prominence. ...

Article | Case History

Contactlab for Eataly: an all-Italian love

8 November 2019 | Contactlab

A single, individual customer view, RFM, Marketing Automation: The role of the Marketing Cloud in the customer engagement project, which Eataly is successfully pursuing in conjunction with Contactlab. ...

Article

UI/UX series: When the UX determines the success of a platform

7 November 2019 | Carlo Audino

We at Contactlab have always had the aim of giving our customers the best interaction experience possible while using the Marketing Cloud. With this in mind, our commitment to the design and re-design of the platform was born… and continues today. ...

Article

The Contactlab Marketing Cloud in the Microsoft AppSource

28 August 2019 | Contactlab

A few months ago, we announced the news that One was among the clienteling applications available for Azure on the Microsoft portal.. Now, it is time to let you know that the Contactlab Marketing Cloud is also available in the Microsoft AppSource. ...