Contactlab for Eataly: an all-Italian love


A single, individual customer view, RFM and Marketing Automation: The customer engagement project in the Marketing Cloud



“Thanks to Contactlab, we have built a customer engagement project so that no matter how people come into contact with the Eataly world, they are pampered, engaged and encouraged to return to our point of sale, and even feel like co-producers of our store offerings. Through preparatory work, cleaning, knowledge and in-depth analysis of the contacts and data at our disposal, we have laid the firm foundations of a long-term project, based on increasingly refined marketing engagement actions, which are capable at the same time, of generating a significant return on investment.”

Francesca Romani
Marketing & Communications Manager, Eataly