Welcome to Resources

Here you can find articles, tutorials, infographics, videos and other materials that explain how to use our products to their full potential, and help you understand how they can be used to grow your business.

Release

Marketing Cloud changes its name and becomes MailUp CDP!

11 July 2023 | Fabrizio Corti

Marketing Cloud changes its name and becomes MailUp CDP! ...

Release

New UI to increase efficiency and productivity and reduce time and costs – Marketing Cloud v.8.8.0 Release

10 March 2023 | Fabrizio Corti

Improving a software interface remains an issue of paramount importance, but still often underestimated. The UI remains the point of contact between the user and the software and has always been a central theme of our commitment to the platform. ...

Release

Enrich your contacts’ profile with web access and navigation information

6 February 2023 | Marco Galli

Anyone who has to do with digital marketing and newsletters has at least once heard of url tracking. And anyone who deals with websites, portals, ecommerce, has heard at least once about anonymous contacts. ...

Release

Change the order of the rules that generate your segments, now you can! – Plan UI v.1.50.0 & API v.1.36.1-2681 Release

26 January 2023 | Fabrizio Corti

Simplify the process of creating and editing your segments: change the order in which you apply the rules in one click. ...

Article

Another year together has ended and we are ready for 2023!

16 January 2023 | Loredana Rossi

Our 2022: many news, many activities, many releases, with the common denominator to invest in the future of our platform so that it continues to be the reference tool for many organizations that wish to invest in the world of digital marketing and take the experiences they offer to customers and their business to the next level. ...

Release

New interface and lots of features for the Marketing Automation – MC Release v.8.0.0

5 December 2022 | Fabrizio Corti

Lots of new features in a revamped look and feel that will allow you to have an amazing user experience and get the most out of your journeys! Let’s take a look together at some of the new features we have planned for both the process of creating new automations and modifying existing ones. ...

Release

News coming soon for your personal profile team management. AccountCentral UI Release v.3.0.0

25 November 2022 | Fabrizio Corti

With a goal to improving the user experience for platform users, we are working to optimise the navigation and layout of elements and functionalities within the platform, to make it more intuitive, user-friendly and up-to-date. ...

Release

Facilitates access to the platform, activates the External Identity Provider

10 November 2022 | Marco Galli

A few days ago we opened the possibility to request activation of access to the platform via External Identity Provider. Don’t wait any longer, new opportunities are waiting for you! ...

Release

Work in progress for the Marketing Cloud UI

25 October 2022 | Fabrizio Corti

We will never tire of working to make the platform interface more and more user friendly! When we talk about the UI, our goal remains to create a user experience that is simple, intuitive and allows you to create successful campaigns in the shortest possible time. ...

Keep control of your delivery targets. Release Plan UI v.1.47.0 & API v.1.36.1-2607

21 October 2022 | Fabrizio Corti

Make sure you send the correct communications to the right target. When you have to handle a plan in status error and reactivated it, you can decide whether to address contacts that have already been validated or ask for an extraction update when you reopen it to push the delivery. ...

Release

Enrich your contacts’ profile with web access and navigation information

6 February 2023 | Marco Galli

Anyone who has to do with digital marketing and newsletters has at least once heard of url tracking. And anyone who deals with websites, portals, ecommerce, has heard at least once about anonymous contacts. ...

Release

Change the order of the rules that generate your segments, now you can! – Plan UI v.1.50.0 & API v.1.36.1-2681 Release

26 January 2023 | Fabrizio Corti

Simplify the process of creating and editing your segments: change the order in which you apply the rules in one click. ...

Article

Another year together has ended and we are ready for 2023!

16 January 2023 | Loredana Rossi

Our 2022: many news, many activities, many releases, with the common denominator to invest in the future of our platform so that it continues to be the reference tool for many organizations that wish to invest in the world of digital marketing and take the experiences they offer to customers and their business to the next level. ...

Release

Facilitates access to the platform, activates the External Identity Provider

10 November 2022 | Marco Galli

A few days ago we opened the possibility to request activation of access to the platform via External Identity Provider. Don’t wait any longer, new opportunities are waiting for you! ...

Release

Work in progress for the Marketing Cloud UI

25 October 2022 | Fabrizio Corti

We will never tire of working to make the platform interface more and more user friendly! When we talk about the UI, our goal remains to create a user experience that is simple, intuitive and allows you to create successful campaigns in the shortest possible time. ...

Keep control of your delivery targets. Release Plan UI v.1.47.0 & API v.1.36.1-2607

21 October 2022 | Fabrizio Corti

Make sure you send the correct communications to the right target. When you have to handle a plan in status error and reactivated it, you can decide whether to address contacts that have already been validated or ask for an extraction update when you reopen it to push the delivery. ...

Release

More news for the UI of the customer profile area! – Hub & Marketing Cloud 7.3.0 Release

29 August 2022 | Fabrizio Corti

The current Customer and Events section will be replaced by the new Events KPIs and you will be able to browse key performance indicators in specific contexts and access selected highlights of your business. ...

Article

For the third year running, Contactlab included in Quadrant Solutions’ SPARK Matrix™ CDP

27 June 2022 | Loredana Rossi

The series of awards for the Contactlab Marketing Cloud platform continues. Now it is once again the turn of our Customer Data Platform. ...

Article

Contactlab gets even bigger: the first months of this 2022

15 June 2022 | Loredana Rossi

We had high expectations and we have kept our word. These first months of 2022 have been a time of great innovation and significant investments and releases for Contactlab. ...

Article

Selling easier online with ecommerce and marketing clouds always connected

10 May 2022 | Loredana Rossi

One in four Italians make hybrid purchases. Shopping is becoming more articulated and consumer needs are changing. Physical and digital worlds meet and coexist collaboratively in customers’ shopping paths where retailers open up to the online and the online gains strength and vigour. ...

Article

Another year together has ended and we are ready for 2023!

16 January 2023 | Loredana Rossi

Our 2022: many news, many activities, many releases, with the common denominator to invest in the future of our platform so that it continues to be the reference tool for many organizations that wish to invest in the world of digital marketing and take the experiences they offer to customers and their business to the next level. ...

Release

New interface and lots of features for the Marketing Automation – MC Release v.8.0.0

5 December 2022 | Fabrizio Corti

Lots of new features in a revamped look and feel that will allow you to have an amazing user experience and get the most out of your journeys! Let’s take a look together at some of the new features we have planned for both the process of creating new automations and modifying existing ones. ...

Release

Facilitates access to the platform, activates the External Identity Provider

10 November 2022 | Marco Galli

A few days ago we opened the possibility to request activation of access to the platform via External Identity Provider. Don’t wait any longer, new opportunities are waiting for you! ...

Release

Work in progress for the Marketing Cloud UI

25 October 2022 | Fabrizio Corti

We will never tire of working to make the platform interface more and more user friendly! When we talk about the UI, our goal remains to create a user experience that is simple, intuitive and allows you to create successful campaigns in the shortest possible time. ...

Article

For the third year running, Contactlab included in Quadrant Solutions’ SPARK Matrix™ CDP

27 June 2022 | Loredana Rossi

The series of awards for the Contactlab Marketing Cloud platform continues. Now it is once again the turn of our Customer Data Platform. ...

Article

Contactlab gets even bigger: the first months of this 2022

15 June 2022 | Loredana Rossi

We had high expectations and we have kept our word. These first months of 2022 have been a time of great innovation and significant investments and releases for Contactlab. ...

Release

You choose the behavior of your automations each time you suspend and reactivate deliveries – Flow API v.2.28.0-289 UI v.2.45.0 Release

23 May 2022 | Fabrizio Corti

With a view to optimising dispatch, ensuring maximum efficiency of your automations and improving the operability of both processes and user activities, you can decide whether to remove or retain users within an automation when flow status changes occur. ...

Article

Selling easier online with ecommerce and marketing clouds always connected

10 May 2022 | Loredana Rossi

One in four Italians make hybrid purchases. Shopping is becoming more articulated and consumer needs are changing. Physical and digital worlds meet and coexist collaboratively in customers’ shopping paths where retailers open up to the online and the online gains strength and vigour. ...

Article

Boost your ecommerce with marketing automation

4 April 2022 | Loredana Rossi

Automating ecommerce communication flows simplifies and speeds up a number of actions that could not be managed efficiently by any human being or an entire team. ...

Article

Is the web behavior of your contacts really interesting for increasing sales?

21 March 2022 | Loredana Rossi

The presence online of your contacts is not only confined to the moment of purchase. To maximise the effectiveness of your marketing campaigns, you need to record consumer behavior before and after and use this information for activities that capture their attention, guide them in their searches till the cart, reducing abandoned sessions and increasing conversions of visitors to customers. ...

Release

Enrich your contacts’ profile with web access and navigation information

6 February 2023 | Marco Galli

Anyone who has to do with digital marketing and newsletters has at least once heard of url tracking. And anyone who deals with websites, portals, ecommerce, has heard at least once about anonymous contacts. ...

Article

Another year together has ended and we are ready for 2023!

16 January 2023 | Loredana Rossi

Our 2022: many news, many activities, many releases, with the common denominator to invest in the future of our platform so that it continues to be the reference tool for many organizations that wish to invest in the world of digital marketing and take the experiences they offer to customers and their business to the next level. ...

Release

News coming soon for your personal profile team management. AccountCentral UI Release v.3.0.0

25 November 2022 | Fabrizio Corti

With a goal to improving the user experience for platform users, we are working to optimise the navigation and layout of elements and functionalities within the platform, to make it more intuitive, user-friendly and up-to-date. ...

Release

Facilitates access to the platform, activates the External Identity Provider

10 November 2022 | Marco Galli

A few days ago we opened the possibility to request activation of access to the platform via External Identity Provider. Don’t wait any longer, new opportunities are waiting for you! ...

Release

Work in progress for the Marketing Cloud UI

25 October 2022 | Fabrizio Corti

We will never tire of working to make the platform interface more and more user friendly! When we talk about the UI, our goal remains to create a user experience that is simple, intuitive and allows you to create successful campaigns in the shortest possible time. ...

Release

DKIM: Better sign your emails and increase deliverability

17 October 2022 | Marco Galli

Domain spoofing, phishing and spear phishing are now the order of the day, forcing more and more companies to equip themselves with email authentication systems in order to secure the best delivery rates, maintain a high reputation and get through spam filters. ...

A/B test: use email templates created with Email Designer – Send Release v.7.15.0

20 September 2022 | Marco Galli

In order to find out which email communication is best for your audience, you can use A/B testing. Set your goals. Send two communications differentiating them in subject line, sender or content. Analyse and compare the deliveries performance and learn which one your contacts prefer directly from them. ...

Release

Email Designer did not go on holiday, new features already available on the platform!

14 September 2022 | Marco Galli

Often the relationship with your customers starts with an email. Being able to design and create attention-grabbing, navigable, easily usable emails, even on mobile, are the key to immediately bringing consumers on board and accompanying them in their choice of your products and services. A great email template can become the key to increasing your conversions and invigorating your business. ...

Release

New features for the Email Designer editor

15 July 2022 | Marco Galli

Several studies confirm that around 70% of email openings take place from mobile, a behavior that leads us to constantly invest in the quality of emails visualisation from these devices, but also to optimise the way we design emails. ...

Article

For the third year running, Contactlab included in Quadrant Solutions’ SPARK Matrix™ CDP

27 June 2022 | Loredana Rossi

The series of awards for the Contactlab Marketing Cloud platform continues. Now it is once again the turn of our Customer Data Platform. ...

Article | Release | Videos

Join us and take a spin with the new interface!

29 July 2019 | Contactlab

Watch the video and discover a few of the many benefits that will soon be available to platform users, while they navigate around the Contactlab Marketing Cloud! ...

Article | Tutorial

At Contactlab, the new star shines on and on… Platform innovations in the first six months of 2019

5 July 2019 | Loredana Rossi

2019 has continued where 2018 left off, with Contactlab’s new and innovative Marketing Cloud. Now, we can say that without doubt, the highlight of the first half of this year has been the release of several new, powerful and feature-rich enhancements. ...

Article | Infographic

Compare and collate data, don’t just read it. You’ll see unexpected results!

17 June 2019 | Francesca Lombardi

Don’t miss this opportunity to effectively organize, compare and collate the mountains of customer data you collect. Equip yourself with the tools that are capable of exploring your data, visualizing its true meaning and letting you get to know your contacts better, while building long lasting and successful relationships. ...

Article | Release

What’s next: A re-energized interface, purpose-designed to enhance user experience

21 May 2019 | Contactlab

To ensure that we stay one step ahead of your future needs, the Contactlab Marketing Cloud will soon be available through a new user interface. A tailor-made workplace that both complements the integration of a wealth of features and enables you to move from one module to another while using the same view. ...

Article

Contactlab’s Top 10 Product Developments of 2018

18 January 2019 | Loredana Rossi

2018 was an important year for Contactlab’s customer engagement platform. Here, we’ve tried to select 10 news articles that recall a year of compelling releases and considerable excitement, although they are not necessarily shown in order of importance. ...

Analytics Resources

Webinars

[WEBINAR] Discover the real meaning of your data with Analytics

27 December 2018 | Francesca Lombardi

The future of brands is increasingly dependent on the data you collect every day, and on the valuable information it provides about your contacts and your activities, marketing or otherwise. Subscribe to our webinar to find out how Analytics enables you to explore your data in a structured and speedy way, establish interrelationships between each point, as well as with information from external systems, and offers you the opportunity to understand the resulting analysis better and make it quickly actionable. ...

Analytics Resources

Article | Videos

Analytics arrives and your data takes shape

5 December 2018 | Francesca Lombardi

Today, Contactlab announces Analytics, the new platform module and the latest great news of 2018. More and more each day, the future of companies resides in data. Being able to query it in a structured and speedy way, while allowing the data to be readily understood and transformed into actions, is becoming a key success factor for brands, especially in a world where shoppers are becoming increasingly demanding and looking for unique customer experiences. ...