Email editor: more functionality and improved usability

The month of August has brought us interesting news for our email editor. New features that enhance Email Designer and make it more and more the ideal tool for the creation of your email marketing campaigns.

What can you do with these releases?

Side bar

You can now hide the side bar that offers all the tools you need to design and edit your template. Especially when you are working on smaller screens or on html with larger widths, it is now possible to increase the visible area for a better editing experience.


Social Icons

Now including TikTok, Whatsapp and Tripadvisor. More possibilities to connect with your contacts in a few quick steps on all the communication channels they use.


Email Designer: icons


What does it mean?

  • Enhance your experience as a Marketing Cloud user.
  • Find all available features without missing any.
  • Save time and focus on activities of greater value to your business.
  • Stay in touch with your customers on all channels, including social, that they use on a daily basis.
  • Leverage all possible modes of interaction to maximise your sales.



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Differentiate the content of your emails based on the target audience – Email Designer release

As of March 16th, 2021, a new version of Email Designer, the platform’s drag & drop email editor, is available.

One of the aspects that set Email Designer apart is its ease of use. Anyone can easily create emails that are perfectly viewable on any device. This release further strengthens this feature of the editor.

What can you do with this release?

You can preview your emails while remaining in the current work session. In fact, two new icons have been added in the upper left corner of the screen that allow you to move from the mobile version to the desktop version without leaving the workspace or switching to preview mode. In addition, you continue to work on the selected version even if you change the mode.

In this way you can check in real-time the result of each of your changes and this brings great benefits:

  • Template creation operations become easier.
  • The process is streamlined.
  • Time is reduced.
  • The possibility of errors decreases.

Although you can change the view, you are still working on a single template and it is not two separate versions of the template. Unless you decide to hide one or more pieces of content in either desktop or mobile mode, all changes made in one view will be reflected in the other.

What it means




You can switch from desktop to mobile view in one click, continue to design your content and really understand how your email looks on different devices without having to leave the screen to access the preview.

The real value of this action is fully understood when you activate the mobile email optimization features on the template:

  • Hide the content of a block (also available for desktop) to diversify the content proposed on a specific device.
  • Don’t stack columns of a particular row on mobile, which then looks the same as the version designed for desktop.
  • Reverse the stacking of the columns of a row on mobile devices which then appear in reverse order, i.e. from the rightmost to the leftmost.

About Hide the content of a block. If the setting is active, next to the icons of the mobile and desktop versions, a new one appears indicating the use of the feature for the block you are working on. For example, let’s think about the case you have chosen to hide some images for mobile to prevent the scroll of your email from becoming too long. You can still see the image blocks in the mobile view and you can identify them on the fly because the block is blurred and the icon appears when you highlight them.

All without writing a line of code. Choose Email Designer, optimize task management and maximize results.




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Email Designer release: differentiate the content of your emails based on the target audience

From March, 4th 2021, it’s available a new version of Email Designer, the platform drag & drop email editor.

What can you do with this release?

With this release you can streamline and simplify your email creation operations and increase the level of content customization when using Email Designer.

You can now make the display of each row of the template dependent on the values of the fields in the User Db for each recipient.

You can decide which fields to make visible and to which contacts, based on the specific conditions you set when building your emails. In this way, you can differentiate what your target audience will see in their communications.

By associating specific filters to the rows that express the conditions on the values assumed by selected fields of the User Db associated with the template, the row is displayed or not in the email sent. You can also get a preview!

Associating a User Db to a template can be done explicitly within the Email Designer template management panel,


Email Designer

or implicitly and contextually to the creation of a delivery, through the usual association of the delivery to a specific email group.

Keep in mind that if you duplicate a template that is already associated to a User Db, the link remains also in the duplicate. If you decide instead to share it with your eventual sub-companies, the template at their disposal loses the association.

How do the conditions shape up?

We said… a specific row of the template and its elements are visible depending on the presence of a filter on the row and the contextual occurrence of the conditions associated with it.

Let’s see an example. Let’s imagine we are a clothing brand and we want to reserve a special discount only to our Italian customers, using the image of a female dress for all women and a male one for men, keeping all other components of our email unchanged.

With the introduction of this feature, we can create a row by inserting the image for the woman and the filter for that row to be visible only to women. We can then, for example, duplicate the row, modify the associated filter to make it visible only to men, and change the image. Watch the video.



It’s an example and it’s very simple but it immediately shows how fast and intuitive the new feature is and how it allows to streamline operations and customize the result. With just one template we can get differentiated emails in content according to the targets we want to reach.

What it means

Having important information available in the User Db, thanks to its association with the template, you can use filters and customize messages obtaining multiple benefits. On the one hand, you can improve your customers’ experience with content that is tailored to their needs and that makes them feel like they are the center of your attention. On the other hand, you can optimize your operations by automating processes that you would otherwise have had to manage manually and create more than one campaign.

Choose Email Designer, optimize task management and maximize results.



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Do you want to see how your emails will be displayed just as you create them?

On desktop and mobile devices and for different mail and web clients?

In the next few days the latest web clients will be added to the long list of existing systems on which you have the possibility to preview in real time the email you are drawing. Exactly as your customers will see it!

You can do it directly in Send with a simple click, using the Instant Preview feature, without exiting the application to open and use an external tool. You can find the feature inside the wizard to create your delivery, accessible through a grey button.  




If the display doesn’t work correctly and there are changes to make, you can do them immediately in Send by requesting the generation of a new preview to check the result. The thumbnails of the email, open on different clients, are ready in a few seconds. You can also refine the request by filtering by client or by choosing a specific device or operating system in the drop-down menu.

By clicking on the desired thumbnail, the preview of the message is enlarged to its actual size. You can also get the horizontal view reproduced when the mobile device is rotated!

The new features introduced allow you to get previews for Outlook, Office 365, Gmail, AOL, Google Gapps and Comcast web clients on Edge, Firefox and Chrome.

And that’s not all: for the Outlook web client, the preview in Dark Mode has also been introduced, that is increasingly used by your customers.

If you still don’t use this feature, you can already try it directly in Send without requiring activation. In fact, every company has ten free previews available. Once they are sold out, you can decide whether to subscribe to the service and continue using it. For more information, contact your Contactlab representative or Customer Service.



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Join us and take a spin with the new interface!

Password: Usability

Here it is… A quick preview of what the platform will be able to offer, thanks to the new interface:

  • A tailor-made workspace.
  • A fresh and modern design characterized by ease of use and intuitiveness.
  • Increased integration between the various features.
  • Better navigation between the platform modules.

Watch the video and discover a few of the many benefits that will be available to platform users, while they navigate around the Contactlab Marketing Cloud!




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Watch the Contactlab Marketing Cloud in action

Engagement Intelligence with a Human Touch

Contactlab Marketing Cloud provides a powerful and very capable platform that helps you tangibly enhance your customer interactions, increase their value significantly, and successfully influence purchases again and again. It supports you through every stage of the customer life cycle, helping you convert contacts into valuable customers, boost loyalty, and develop long term relationships while reducing churn.

Spend the next couple of minutes watching the demo video and start to get a taste for how much we can do together…

Then contact our Customer Care for the complete picture.




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Create automations that directly augment contact properties with valuable information

A new Flow version that brings additional features to the module is available from April 29th, 2019.

What does this release help you do?

The new Tag action step lets you add information to a customer property, or replace the current value with one that you define.


  1. In a similar way to other Action steps, click ACTION in the Steps selection panel, then select Tag as the Type from the drop-down list.

  1. Enter a Description, if required, then under Tag fields:
    1. Click Add rule and select the appropriate property from the drop-down list.
      The options that are available in the next step vary according to the property you select.
    2. Select the required action, such as:
      1. Concatenate with the value.
        Combines the value you define with the existing information.
      2. Replace with the value.
        Replaces the existing information with the value you define.
      3. Append the value.
        Adds the value you define to the end of the existing information.
    3. Under Insert text…, enter the appropriate value.
    4. Add further rules, if required.

Take a look at this short video for more details.



What does this mean?

This new functionality is particularly useful when you want to add easily recoverable information to a customer’s records, increase a counter, or replace existing data.


See the Flow Guide for more details or, if you have any questions, contact our Customer Service.

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Quickly select events and rule conditions in your automations

A new Flow version is available from April 12th, 2019, and it includes some new features that enhance the module.

What does this release enable you to do?

You can quickly select the required event or rule condition as you create automation steps.

When you configure a real-time source, or select an event or rule condition elsewhere in Flow, you can choose the event from a drop-down list. But now, you can locate the required entry far more quickly and easily, using the auto-select functionality.


  1. Navigate to the appropriate Flow page.
    For example, Real-time source.
  2. Under Event, Event rules or Demographic rules, start to type part of the name of the required selection.
    It doesn’t have to be the beginning of the name, you can type any letters that it includes, as long as they are in sequence.
    When you type, the content of the drop-down list changes to match what you have entered, as you can see in this short video.
    The event, rule conditions and similar fields are not case sensitive.


  1. Select the required entry from the list.

What does this mean?

This new functionality is particularly useful when there is a long list of events or rule conditions.


See the Flow Guide for more details or, if you have any questions, contact our Customer Service.

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Which plan helped influence sales the most? Compare them and discover the best one

Are your contacts more attracted by an adventure weekend, or by realizing their dream of traveling round the world?
Which of two newsletters has influenced your sales the most?

You decide to dedicate two of your monthly newsletters to different types of travel. The first promotes all-inclusive adventure weekend packages, while the second focuses on a journey that dreams are made of… the trip most people wait a lifetime for. But which captured your contacts attention the most, and had the greatest impact on travel sales?

With Plan’s new dashboard, you can readily find out which activity has been more successful. You can also discover, for example, whether the most popular product following the plan’s delivery, is one suggested by the newsletter, or whether the five best selling items include any surprises.

Plan lets you compare the results of your deliveries in just a few clicks, and determine the influence your scheduling has on product sales, by displaying the facts side-by-side.

Here’s how:

  1. Sign in to the platform and select Contactplan.
  2. Click Dashboard in the Control bar, then the Influenced purchases tab on the My dashboards page.
  3. In the top panel, select an appropriate Plan and set the Time frame.
    After a short pause, the total number of people contacted, the number of influenced customers, and the total influenced revenue are displayed. The subsequent charts show, for example, the revenue distribution over the chosen time frame and the top five products that have been bought.
    If more than one delivery is associated with the relevant plan, you can select the appropriate one to display, using the field beneath the plan name. If no data is available for the relevant time frame, a warning displays.

Example of the top panel of the Influenced purchases tab

  1. Now select the second plan and set the appropriate time frame.
    The results of both campaigns display next to each other, allowing you to readily compare results.

Example of the Influenced purchases tab with two plans compared

  1. Once you’ve, for example, identified the most effective of two plans, you can then compare it with another, simply by closing the one you no longer require (click the ‘X’ icon next to its name in the top panel) and selecting a new one, with the appropriate time frame.
    To retain optimum system responsiveness, you can only have two plans open at the same time.

Comparing two or more plans is that easy. Take a look at the step-by-step video for more details.

For more information, see the Contactplan Guide or contact our Customer Care.

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Differentiate your contacts’ journeys when important data is added to their profile

Imagine you want to enhance the data in your customer profiles, and ensure you have each contact’s date of birth and city of residence available, ready for tailored campaigns based on the use of that information.

Watch the following video and discover how new features in the latest release of Flow can help you differentiate paths and steer contacts towards the goal… to improve the data in their profiles.
This short video shows how to configure such an automation in easy to follow steps.



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