Interview with Massimo Fubini
CEO & Founder, Contactlab
At the Contactlab Conference 2018, the new Contactlab Marketing Cloud, the digital marketing platform that firmly focuses on engagement intelligence, was presented.
Contactlab now offers a platform that enables brands to know their customers better, while creating direct, personal and long-lasting relationships, by interacting with them on their favorite communications channel in real-time, wherever they may be.
Engagement intelligence means elaborating on the huge amount of available data to know and understand your contacts increasingly well, and transforming broadly targeted messages, into individually personalized dialogs. All this is possible thanks to combining artificial intelligence with the tangible added value of a human touch.