New UI to increase efficiency and productivity and reduce time and costs – Marketing Cloud v.8.8.0 Release

As of March, 14th, 2023, a new version of the platform is available.
The release is scheduled from 2:00 pm to 2:30 pm CEST.

What can you do with this release?

A well-designed and functional interface can improve the experience of our users, make the platform easier to use, and increase your productivity. This is also part of our journey towards a simplified interface, with a carefully crafted design that is lightweight and where you can quickly find what you are looking for.

With this release, we offer you a new, streamlined navigation that allows you to get straight to the point:

  • The Plan area has been moved within the Segments area, requiring a review of the nevigation submenu to make it more readable.
  • The Logs and Errors section in Segments has been renamed to Monitor and becomes the page where you can monitor the status of your uploads to verify their outcome.
  • To view the list of plans ended in error, you need to access Segments > Plans List. Here, you can also access the details of each individual delivery.
  • To set up email notification alerts, the point to consult remains Settings > Alert Configuration.



What does this mean?

Improving software interface remains a topic of fundamental importance, but one that is still too often underestimated. It is the point of contact between the user and the software and therefore a central theme of our commitment to the platform, to you, and to your business. The watchwords of our UI are usability, efficiency, consistency, simplicity, in two words user experience.




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Enrich your contacts’ profile with web access and navigation information

Thanks to the releases of the last few weeks, we have completed a project we had been working on for a few weeks to allow you to enrich your contacts’ profiles with information related to web browsing. A new version of Send, the platform’s digital messaging feature, is now available.

What can you do with this release?

Anyone who has to do with digital marketing and newsletters has at least once heard of url tracking. And anyone who deals with websites, portals, ecommerce, has heard at least once about anonymous contacts.

With this release we create an even closer relationship between the two concepts, collecting information on the behavior of your email audience and naming some of the anonymous visitors, for example, to your ecommerce.

Every time you send an email and insert traceable links, you can know how many of your recipients clicked on that particular url and arrived at your online shop. What you cannot know, however, is who among your contacts has accessed and performed specific navigation actions.

With the aim of collecting more qualified data on the profiles in your database and customising the relationships with marketing activities with content designed for each contact, we have introduced a feature in the platform that allows you to insert a new parameter in the links used in your emails. Its value is automatically taken from the field that identifies the contact in the Marketing Cloud and allows the association of the latter with the behavior detected on the website addressed by the links.

What it means

In this way, the immediate identification of a contact in the Marketing Cloud makes it possible to:

  • Enrich the profile with new information characterising the individual user’s behavior.
  • Profile and create segments for your campaigns from the information collected.
  • Hypothesise the activation of appropriate triggers and the triggering of specific customer journeys or differentiate progressive steps.




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Change the order of the rules that generate your segments, now you can! – Plan UI v.1.50.0 & API v.1.36.1-2681 Release

plan_releaseAs of January, 31st, 2023, a new version of the platform’s segmentation functionality is available.
The release is scheduled from 2:15 pm to 2:45 pm CET.

What can you do with this release?

You can decide to change the order of application of the rules with which you build your segments at any time, using the arrows you find next to each of them. Move the rule with a single click, change its position in the hierarchy, and change the instructions you are setting for generating your target.

What does this mean?

You don’t have to create the segment from scratch anymore the moment you realized you need to make changes to the order of the rules. Now you can easily change it: save time and optimize the result. Recalculate in real-time the contacts in your customer base that meet the identified criteria and instantly refine your audience if necessary.





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New interface and lots of features for the Marketing Automation – MC Release v.8.0.0

Here we are, another important step forward to offer you the Marketing Cloud of the future already today.
As of December 12th, 2022, a new version of the platform’s marketing automation is available.
The release is scheduled from 11:00 am to 11:30 am CET.

What can you do with this release?

Lots of new features in a revamped look and feel that will allow you to have an amazing user experience and get the most out of your journeys! Let’s take a look together at some of the new features we have planned for both the process of creating new automations and modifying existing ones. Enter the platform now and experience them all directly:

  • The Automations > Marketing Automation section where you can search and browse your automations has been streamlined.
    With this release the tabs have been reorganized and now ready automations are available in the list of active ones with the status clearly indicated.
    As you may remember, in this area were also available in the Templates tab, a number of preconfigured journeys from which you could start to create customized HTML according to your needs and desires. With the new version, you will find these templates directly when creating a new journey in the Templates tab.



  • If you wish to look up automations in a particular status, in the list available under Automations > Marketing Automation you can click on the funnel symbol and choose for which field to filter: one or more than one at the same time.




  • You can decide which fields to display in your journey list: some fields are set as a default, instead you can choose others to add by going into Automations > Marketing Automation > desired tab > Configure Table.




  • Always remember to click Apply after each change to the section. This is another great new feature of the next release: if you forget to apply, your changes will be lost. Keep in mind, however, that changes in the field display are not saved permanently, but in case you want them, you have to make them as needed.
  • The visualization of your flows has also improved with this release. When you open an automation, you see a new graphic, which is fresher, cleaner, simpler, and where the new distribution of elements has prioritized intuitiveness.
    You can see the entire flow and decide where to click to get the relevant details.
    Thanks to the zoom buttons available immediately to its left, you can decide to consult the step you want.
    For easy access and reading of statistics, you find the data by simply clicking the step: delivery, bounces, openings, etc. at the click of a button.




  • When you create a new automation, by clicking Proceed, it is automatically saved as a draft and you can find it in the correct tab.
  • To edit an automation, if before you would have had to click on the pencil symbol next to the name, now select the automation from the list and enter Settings. Remember that you cannot edit automations that are running.




  • Inserting a wizard for customizing a flow: once, for example, you have chosen the source and you want to continue designing of the journey, by clicking on the + symbol, the platform accompanies you through this activity. In fact, all the options available to allow you to identify the various steps and define their characteristics appear in the right part of the screen.




  • Opening the Email Editor takes you to a larger window and retrieving the desired template, you will have both the HTML code and the preview on the same screen without having to switch tabs and exit.



What does this mean?

Those proposed are just some of the many interesting improvements made to the Marketing Automation area of the platform. Each single intervention is aimed at optimizing your business and the time invested, and giving you the tools to create your campaigns in simplicity and speed, while still guaranteeing a successful result!



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News coming soon for your personal profile team management. AccountCentral UI Release v.3.0.0

From November, 30th 2022, a new version of the platform is available.
The release is planned from 11:15 am to 11:30 am CET.

What can you do with this release?

Logging into the platform

By logging into the platform, you can view the new Marketing Cloud interface and in the revamped environment you have direct access to the features available for your account.

Managing your personal profile

You can edit your personal profile by opening the dropdown in the top right-hand corner and clicking on Profile. Here you will find the area where you can keep your credentials up to date and ensure the highest levels of security when accessing your environment.

Team management

Finally, if you have an Admin role, you can manage your Team, from the Settings area of the Marketing Cloud Unified UI available in the bottom left-hand side menu



What it means

With a goal to improving the user experience for platform users, we are working to optimise the navigation and layout of elements and functionalities within the platform, to make it more intuitive, user-friendly and up-to-date.



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Facilitates access to the platform, activates the External Identity Provider

Yes, we can confirm this, it is not an error what you read on the login page of the Contactlab platform.


external identity provider


A few days ago we opened the possibility to request activation of access to the platform via External Identity Provider.

What can you do with this release?

This new feature allows you to independently manage your company’s users within the Contactlab platform, both in terms of authentication and authorisation, through federation with your domains.

In simpler words, the same credentials provided to your users to access the resources of your domain can be used to enter the Contactlab platform, completely transparent to the user.

It is therefore not necessary to create an account with specific credentials and access permissions, directly on the Contactlab platform.

For users with the appropriate rights, when logging onto the Contactlab platform the domain is recognised as federated and redirected to your Identity Provider for the authentication and authorisation steps. Once recognition is confirmed, access to the platform is granted in real-time.




  • Simplicity and operational savings: no need to create a new account on the Marketing Cloud or Send platform for each of your users. You become completely autonomous in managing users directly on your systems, increasing your control over access, reducing your operational user management needs, and those of your users who are relieved of the burden of managing an additional account.
  • Security: more attention is paid to the authentication phase, the user is asked to remember only one credential. Opportunities for confidential data to be exchanged are reduced, as well as the likelihood that the passwords chosen are more robust due to not having to memorise a set of different passwords as it only happens once and not each time a new resource is accessed.
  • Scalability: your brand will be able to provide access to as many users as needed without any constraints on the number of users that can be served.


Contact our Customer Service to work out together which is the best solution for your needs. Although it is a platform functionality, activation is required.

Given the presence on the market of different modalities for federating users, all technical aspects need to be defined, starting with sharing the Identity Provider and the protocols you currently use, for the appropriate feasibility checks.

Don’t wait any longer, new opportunities are waiting for you!



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Work in progress for the Marketing Cloud UI

We will never tire of working to make the platform interface more and more user friendly! When we talk about the UI, our goal remains to create a user experience that is simple, intuitive and allows you to create successful campaigns in the shortest possible time.

What can you do with this release?

The releases of the last few days go in this direction. We have revised and updated some sections, making them more streamlined and easier to navigate.


  • A renewed distribution of elements with the availability of immediate access to the different features where permissions exist and by clicking on the Go to button.
  • The opportunity to stay up-to-date on news, latest releases and in-depth articles supporting the adoption of the platform.
  • A section containing all direct links to documentation, developer material and our customer care.





In the drop-down menu in the top right-hand corner, you can access Profile, a section where changes have been made with a view to lightening the individual pages, speeding up the search for necessary information, simplifying consultation and improving visualisation.

Among the main ones, we would like to mention the pin and password management functions, which have been brought back into one place, within the Security Center tab.


Several activities have been carried out in this area so far:

  • Team: a new tab Integration Accounts was created, available only to authorised users, where it is possible to know all not human users.
  • Users: it is now possible to manage the assignment of read or read/write permissions directly from the UI.
  • Retention Policy: some users with privileged permissions can intervene here to change the retention period of the data collected in the platform.

What does this mean?

We are in the midst of a continuous renewal process that we are committed to following in order to offer not only a complete and feature-rich platform, but one that is easy to use by anyone, with no need for specific technical skills, intuitive and that offers a user experience that is always at the highest level.

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DKIM: Better sign your emails and increase deliverability

Domain spoofing, phishing and spear phishing are now the order of the day, forcing more and more companies to equip themselves with email authentication systems in order to secure the best delivery rates, maintain a high reputation and get through spam filters.

In the recent past, we have had the opportunity to report how, alongside the historical SPF and DKIM methods, the use of DMARC has also become firmly established in recent years.

DMARC is based precisely on SPF and DKIM and helps those who send – the sender and often the brand, and those who receive – the receiver or mailbox provider, to determine whether a message has been sent legitimately.

For this reason, Send‘s functionality has long since been enhanced to provide the tools to achieve full adherence to the requirements that the DMARC protocol imposes and allow the full benefits of its adoption to be reaped.

In this article, we will look together at how the ways of selecting the DKIM to sign emails on Send ensure an increasingly effective DMARC alignment.

DKIM, DMARC and DMARC alignment

What is the DKIM protocol

DomainKeys Identified Mail is an email authentication standard that allows you to digitally sign messages and offer those who receive them, the ability to check:

  • The authenticity and thus that you are really authorised to send those emails.
  • The integrity, i.e. that the content has not been modify during the delivery.

How? When the email is received and before delivering the message, the recipient’s server verifies, thanks to an encrypted authentication, that the key in the header is the one associated with the sender’s domain. If so, the email ends up in the inbox.

The multi-DKIM

📣 In particular, Send allows you to manage on a single account, customised DKIMs on a domain-by-domain basis, guaranteeing their alignment with your sender domains, in the terms summarised below, talking about DMARC.

You can thus use different domains for different newsletters such as product mailings or commercial communications, and always be DMARC compliant and ensure maximum deliverability.

In addition, Send offers the possibility of setting 2048-bit keys for your account, confirming Contactlab as one of the first ESPs to propose such high security services at no extra cost.

How DMARC works

DMARC is a notification system that allows you to can gain visibility into the traffic of your domain as the sender. In addition to reporting the result of the check on SPF and DKIM, the implementation of this method creates a link between the domain visible to the sender (header FROM – RFC 5322) and the technical domains (Envelope From domain RFC 5321 and DKIM domain).

If the visible from domain is equal to the SPF or DKIM domain, then DMARC alignment occurs, or better the alignment condition that allows the email to be delivered correctly.


multi-dkim su Send


In the event, however, that DMARC detects a misalignment between domains, it is you the sender who tells the receiver mailbox provider – Gmail, Microsoft, Yahoo! – how to handle the misaligned email. And you can do this by using a progressive severity logic in which you request the mailbox provider to:

  • not to apply policies and thus take no specific action on the mismatched email: p=none
  • put the unaligned email in spam: p=quarantine
  • reject the email: p=reject

It is immediately apparent that as DMARC spreads, the customisation of the DKIM domain and its alignment with your sender domain becomes more and more necessary.

New ways of selecting DKIM on Send

To simplify, DMARC alignment occurs when the from domain and DKIM domain are identical.

In reality, however, the rule may require more articulation. Two domains lead to DMARC alignment when their organisational domains coincide, in which case we speak of relaxed alignment. The organisational domain is the main part of a domain.

Taking as an example, the organisational domain is The organisational domain is normally the corporate domain, or brand domain.

If we therefore consider this extended version of the rule, it is possible to have DMARC alignment, certainly in cases of perfect coincidence between domains, but also in other situations.

Example 1

Example 2

This opens up the possibility for you to set up a From whose domain does not necessarily coincide with one of the signed DKIM domains, but which nonetheless shares the organisational domain.

The recent innovations introduced in Send have considered the opportunity to adopt relaxed alignment when choosing the DKIM in order to meet your real needs, first and foremost, the desire to set the corporate domain in the From, without necessarily having to define a DKIM signature on it, with the need to delegate the top-level domain to Contactlab.


DMARC is becoming increasingly popular because it guarantees reputation and good visibility, also thanks to BIMI support, and because it prevents domain spoofing. To take full advantage of it, however, the alignment of the sender and signed domains must always be ensured when choosing the DKIM.

Thanks to the revised DKIM selection criteria on Send, you can fully guarantee compliance with this requirement, benefiting from:

  • Greater flexibility in using different domains for different newsletters.
  • No delegation to Contactlab of top-level domains.
  • Full compliance with DMARC and improved service provided by SPF and DKIM.
  • Highest levels of deliverability and reputation preservation.
  • Protection of your business.
  • GDPR compliance.
  • Openness to possible security developments.



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Email Designer did not go on holiday, new features already available on the platform!

Why do we invest a lot of resources in the constant and continuous evolution of the editor Email Designer? Often the relationship with your customers starts with an email. Being able to design and create attention-grabbing, navigable, easily usable emails, even on mobile, are the key to immediately bringing consumers on board and accompanying them in their choice of your products and services.

A great email template can become the key to increasing your conversions and invigorating your business.

What can you do with this release?

Vertical alignment

Columns within a single row can now be aligned along a vertical axis. To offer better email readability and visualisation, this release gives you more control over the layout of elements in multi-column templates, while improving your user experience.

The new feature supports the creation of your html when the content is not evenly distributed in the rows. You can choose between top, middle or bottom alignment options to align the content of any single row containing two or more columns.


ed Aug

What does this mean?

Imagine a row with two columns: in the first you decide to use an image, in the second you insert text. You may have rows with different heights, ending up with a lot of space under the column with less content.

The entire row will always inherit the height of the tallest column. If the image is not as high as the text in the other column, the text content will occupy the entire row height and the image will be at the top of the row, with a lot of white space below it.

With this new function, you can decide the alignment, e.g. central, to create an equal amount of space above and below the image.  If you prefer the image to be displayed at the bottom edge of the row instead, you can select the bottom alignment.




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