Browse, analyse and find anomalies in your database. Plan Release UI v.1.44.0 & API 1.36.1-2442

From May, 2th, 2022, a new version of the platform segmentation functionality will be available.
The release is scheduled between 2:15 pm and 2:45 pm CEST.

 

Plan: new tab

What can you do with this release?

Plan: new tab

In the Segments > Audience overview section, a new tab has been added, Fields distribution. Within this area you can view up to 20 of the values assumed by the demographic fields selected and made visible by the platform user for the segment creation phase. The data highlighted are the name in the field as written and the numerosity. If, for example, we consider the Gender field, it will be possible to find Female, Male, M, F, m, f, -null- etc. according to how it has been filled in the compilation phase.

 

 

Plan: new tab

 

For a field to appear, it must be in the Enabled status in the Settings > Segments > Fields Configuration section.

What it means

With this new function, you get maximum visibility of the distribution of values in the database fields and it becomes possible:

  • Immediately view the composition of the database.
  • Perform an initial analysis of the quality of the fields.
  • Identify any anomalies quickly and easily.

 

 

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News around Email Designer: background images for your emails

You can now take advantage of a new feature in the Email Designer, the platform email editor, which further increases your control over content layering and email design.

What can you do with this release?

 

With a few quick clicks, you can insert background images from the settings side menu into your templates, apply effects and make your emails even more unique.

 

image background

 

Images can be retrieved with a link from an external file or uploaded from the File Manager and you can choose how to position and align them. By default, the image is used at its original resolution and does not scale to fit the display. To improve the display, you can:

  • Fit to the entire background: with this option active, the image is resized to fit the background size of the template.
  • Centre: if you choose this option, the image is positioned in the centre.
  • Repeat: when selected, this option repeats the image over the entire background several times in vertical space.

We have also redesigned the Background Image Row property by replacing the Full Width box with Fit to Background, and inserted buttons that allow you to fit the image to the row or blocks of content.

What does this mean?

Being able to rely on the use of images as backgrounds in your email templates gives you some important advantages including:

  • More choice in the arrangement of components, placing content on top of images to highlight certain parts and give them prominence such as CTA buttons or parts of the text.
  • Ensure maximum readability of texts even when mail clients or browsers do not optimise the display of images, thanks to the separation of the text component.

 

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Let’s simplify the captcha, make it invisible and protect your forms.

How to design your forms safely? The Contactlab platform already offer the possibility of using a captcha to control subscriptions, for example to your newsletters, from illegitimate activities. The feature is always active and available when creating a form on the platform.

In order to prevent subscription bombing attacks or mass subscriptions from non-existent addresses that could compromise your brand reputation, it is essential that subscription forms always include a captcha.

What can you do with this release?

From April, 20th, 2022, a new feature will be available that introduces support and mandatory inclusion of Google’s invisible recaptcha in new subscription forms. With this release, you immediately achieve two important goals: you simplify form filling by end users, and you further strengthen security in the use of the Contactlab platform.

Thanks to artificial intelligence and machine learning, forms are automatically protected with a captcha and no interaction with the end user is required. Only if the system considers that the form is not being filled in by a person, the test will appear as we have been used to seeing it until now.

With the invisible captcha, your contacts do not have to prove that they are not a robot. They do not have to recognise any combinations of letters and numbers or select images containing traffic lights, hills or cars.

 

invisible_captcha_eng

 

You can be sure that the invisible captcha has been entered because the universal image confirming its presence appears at the bottom right.

What to do if you are a Contactlab user

Are you a Contactlab user? Find out what happens to the active forms. The invisible captcha appears by default on new forms.

  1. Do you use standard forms that already use a captcha?
    The invisible captcha is automatically active on both active and new forms you create.
  2. Do you use standard forms that don’t use a captcha but you want to add one?
    Go to your form and enter the captcha. You will benefit from the invisible captcha immediately.
  3. Have you customised your form and use a captcha?
    Update your form with a new snippet from Send to introduce the invisible captcha.
  4. Have you customized your form, don’t use the captcha and want to add it?
    Ask one of our experts to help you configure the invisible captcha.

Concluding

The importance of not stopping at double opt-in but securing more sophisticated protection systems has been repeatedly stressed. Despite this, many brands still fail to take the necessary precautions. Often the captcha is seen as a disruptive element within the email and can even deter subscribers.

We therefore decided to take action with this release to:

  • Simplify the interaction with your contacts by offering a more immediate experience and allowing you to complete the subscription with the invisible captcha by filling in as few fields as possible.
  • Improve the display of your content by eliminating the space dedicated to the captcha, considered by discerning brands to be unattractive and out of harmony with the rest of the components.
  • Keep your brand reputation high with forms that are always secure and adhere to best practice.

Nowadays email is one of the most important channels of digital communication and we are increasingly faced with list bombing phenomena that have a significant impact on the activities of brands. We have chosen to bring this issue to the forefront by offering a tool for managing campaigns in the best possible way, avoiding criticalities and ensuring that all emails always reach their intended recipients on time.

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News from the email editor: Improve your text experience!

Every trick counts at Carnival, but this year in Contactlab Carnival has brought more features to our email editor. New functions that enrich Email Designer and improve your experience by simplifying the creation of your campaigns and reducing time.

The main areas of focus are:

  • Content formatting. The addition of new blocks in the side menu, the so-called sidebar, to set general content formatting features at block level.
  • Character formatting. New character formatting features every time a text snippet is clicked within the active template. Changes can be made directly from the toolbar that appears when the block is selected, for maximum customisation of the section.

What can you do with this release?

Blocks: Paragraph, List, Spacer

With the introduction of these blocks, we want to optimise formatting and attention to detail by giving the user control over the style of specific types of content. Let’s take a closer look.

ED-blocks

Paragraph block

A block that allows the configuration of any number of paragraphs of different lengths, which share the same content formatting: from font type to font size to text direction. This option offers a better user experience than before by allowing properties to be applied to the entire block.

List block

ED- list block

 

It provides additional flexibility in the creation of your emails, with dedicated support for numbered and bulleted lists. Unique formatting properties for managing list type, spacing and indentation and even a ‘start from’ option for numbered lists.

With these two new blocks you have the opportunity to customise to the extreme the configuration of their features which may have different design requirements from the rest of the text.

List and Paragraph will progressively replace the Text block which, although still available at the moment, does not include all the new formatting options released from this point on.

Spacer block

ED - spacer_blockThis block serves to simplify the addition of a blank space which is often necessary in email templates to harmonise the distribution of elements. Once you have dragged the block from the sidebar into the structure, you can change the height as you wish.

 

Character formatting in the Text Toolbar

Non-breaking space

ED - non_breaking_spaceSo-called non-breaking spaces look like standard spaces but act differently. When the available space on a line of text is running out, they act like a magnet and keep the two words they separate close together, in this case sending them both to a new line. This gives the user more control over the final display of the text.

 

Clear formatting and special characters

In the toolbar of the selected text block, you will now be able to choose from the numerous special characters the one suitable for the content you are building, as well as decide to reset all existing formatting configurations of a paragraph or part of it, restoring the initial conditions.

ED - character formatting

 

What does this mean?

  • All functionalities at your fingertips.
  • Simplify template creation.
  • Save time to reserve to activities of greater value to your business.
  • Better text experience, better user experience in the Marketing Cloud.

 

 

 

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Search your email templates by tag or name – Release Send Email Designer UI v.1.6.0

From March, 8th, 2022, a new version of Email Designer, the email editor of the Contactlab Marketing Cloud platform, will be available. The release is scheduled from 10:00 am to 10:30 am CET.

What can you do with this release?

With the introduction of a convenient template search interface based on name or tag, you can narrow your view to only the templates you are interested in. You can navigate through your documents easily and quickly and get what you are looking for in seconds.

For an optimal management of My Templates, you can create tags and associate them with a template. The tag can be created before or at the same time as the template association operation.

In this way, as well as searching for templates by name, it is also possible to search by tag, even combined with the use of the AND operator.

 

email designer

 

What does this mean?

With the aim to improving the user experience and the time taken to manage your activities, tagging and searching by tag or by name allows you to optimise the organisation of your email templates and their use.

 

 

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More news for the UI of the customer area!

After only a month, here we are again, talking about great news for the Customer area of the platform. From the next release, scheduled for February, 9th 2022, from 11:00 am to 12:00 pm CET, we will be able to say that we have renewed the dashboard and navigability of all this feature.

The best thing you can do to understand our enthusiasm is to enter the Marketing Cloud and see with your own eyes, try out the new features and let us know what you think.

Any anticipations?

Content reorganisation

A clean distribution of content where the priority is the immediate availability of the needed information and the superfluous is renounced. A creation of new spaces for consultation and research, dedicated to specific types of data. You can find the two new areas Customer Summary and Event Summary, where the readability of the data and the simplification of the information search are favoured.

 

Graph navigability

graph1_newUI

Maintaining the focus on user experience, usability and applicable filters have been improved. There is the possibility to aggregate data on a time basis to obtain clear views of data acquisition and modification trends in real-time, and you can choose which of the information available in the graph to display, for example changing the scale.

 

Insights at a glance

Ready-to-use insights are available to find out, for example, if the customer base is reachable and not only for multi-channel marketing, but for cross-channel campaigns or, among many others, database qualification and cleaning activities or unique profile enrichment.

 

graph#3- newUI

 

Trend of changes

Flat data that come to life thanks to dynamic heatmaps. It is possible to discover the trends of the data collected and classified by type of event, to highlight the moments that have recorded the greatest deviations from the average – both upwards and downwards, and to choose what to see in order to intervene with punctual activities.

graph2_newUI

Concluding

We can’t reveal everything, now it’s your turn. Contact us or enter the platform and start surfing. From now on, getting to know your database will be easier than you can imagine. And if you wish, with the support of our data experts, you can set up strategic analysis activities to make the most of all the information you collect and possess, process it and increase the value of each single customer profile.

So much work has been done, but keep following us, we will do much more for the platform, for your digital marketing activities, for you, for your business.

 

 

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Email previews also available on the latest Apple clients!

More and more mail clients, webmails and mobile devices on the list of those on which you can view your emails preview, directly within the Marketing Cloud interface, without changing applications and in a matter of seconds.

email previewThe latest additions include:

  • iPhone 12 iOS15
  • iPhone 12 Pro Max iOS15
  • iPhone 13 iOS15
  • iPhone 13 (Dark Mode) iOS15
  • iPhone 13 Pro Max iOS15

So there’s no need to send tests to check how your recipients will see your email communications, each with their own email client, desktop or mobile, or webmail, for the different operating systems. Everything extremely simple and with considerable time savings in creating your campaigns.

You will find the feature already active on the platform with an interesting number of free previews. For customised plans, please contact your contact person in Contactlab.

 

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We have simplified the management of unsubscription systems – Flow API v.2.27.0-200 & UI v.2.44.0 Release

From January, 20th, 2022 a new version of Flow, the Marketing Cloud feature that allows you to design your customer journeys and activate marketing communication campaigns with content, channels and timing tailored to each individual contact, will be available. The release is planned from 2:30 pm to 3:00 pm CET.

What can you do with this release?

You can select which subscription system should record the unsubscription event in case one of your contacts submits the request, and you can select it during the configuration of the email delivery within the automation.

Introducing this functionality is extremely useful when your organisation operates different systems or if there are multiple brands, which is not so uncommon.

It opens up the possibility to not only exclude a contact from the journey at the right time, but to associate the removal with the correct subscription and not, for example, the first one it finds in a completely arbitrary way.

And it doesn’t end there. You can select either a single subscription or several and activate them in combination.

 

MA: unsubscription system

 

What does this mean?

Having the option to choose which subscription system to check in the journey allows you to collect more accurate data for up-to-date communications, greater compliance to all regulations and the certainty that your contacts will not receive messages they do not wish to spend time on. For more information, our experts are always at your disposal.

 

 

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Tracking link in your email becomes easier – Plan Release UI v.1.41.0 & API v.1.36.1-2264

From December, 1st, 2021, a new version of the platform segmentation functionality will be available.
The release is scheduled between 2:30 pm and 3:00 pm CET.

What can you do with this release?

You can add Google Analytics parameters to the links in your emails while you are creating a delivery starting from audience selection, directly in the content building wizard.

Plan release

What it means

Simplicity in managing your campaigns and saving time. An intuitive and comprehensive UI, with the functions you need right where you need them, allows you to get the most out of your marketing cloud platform and your mailings.

Thanks to the ability to configure defaults and set specific values for each single links, you have the opportunity to understand what your audiences are most interested in and provide customised journeys for them, right from that click.

 

 

 

 

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LIVE the new single customer view UI!

We can’t reveal everything, so to find out about the many new features contact us or enter the platform and start browsing. It will be easier than you can imagine. However, we would like to give you a sneak peek, because this is a great piece of work that we have carried out as part of the – always open – project to improve your user experience. Yes, because offering you tools that are fast, intuitive, easy to use and at the same time rich and with every response to your needs, is fundamental for us.

The impetus behind this lies in the fact that, with the collection and tracking of your customers’ data and behavior, and with the multiple points of contact and opportunities for communication, you find yourself with a truly vast amount of information. But not all of it is equally useful to your business. That’s why we think you need a marketing platform that can get you to what you’re looking for as quickly as possible, in the best possible way and in just a few steps.

Some news

Reorganisation and simplification of the contact database

datepicker

From cards with all the information available – but not always necessary and often too much for your goals – to structured and organised profiles, where the really important data is immediately displayed. An optimisation of the header, an area with a clean design, which always remains visible even when you scroll the page. Maximum contextualisation to always remind you where you are and the information you need for your activities. Information spread over several tabs, immediately accessible.

 

New table navigation and filters

Dynamic tables where you can select the columns to be displayed and scroll through them, always keeping the email as a fixed point. Opportunity to sort rows by any visible field. A simplified contact search function and a new customer creation tab.

Table

 

New smart components

The interface has been enriched with components aimed at improving the use of content both on the desktop and on mobile, with navigation further optimised for the tablet. A date and time selection mode, where it is possible to quickly indicate the period concerned by clicking on a mask that opens with the various options.

In addition, a secure interface that chooses illustrations to increase the protection of operations. The possibility of making irreparable mistakes, such as deleting a contact, is reduced, with the support of messages accompanied by clear, self-explanatory images that help avoid non-reversible actions.

datepicker

 

Drill down into individual events

No more endless, long and scattered lists of events. From a vertical timeline to a heatmap where the events in the database are grouped into 5 categories that can be easily viewed on the screen. A set of events that can be consulted in detail by clicking on the box of interest. Applying an automatic filter on the selected category opens a complete drill-down. Possibility of creating new events in a data entry form with revised and lighter graphics to make the operation quick and safe.

heatmap

 

Concluding

We have a lot more in the pipeline, so send us your feedback and requests through the Contactlab experts you are in contact with. Follow us and together we will live user experiences at the cutting edge.

 

 

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