The Tag configuration section
Click the Tag tab on the Create automation configuration page, to display the Tag configuration section.
Tags enable you to enrich a customer profile, based upon their activities. For example, you can include all of the product categories that they have viewed, or add a completed order value to the total amount spent.
Configuring tags
To configure a tag, do the following in the In field boxes:
- In the first box, select the customer profile property that is to be modified or enriched.
- In the second box, select the appropriate action.
Depending upon the selected property type, the following actions may be available in the second box:- String:
- Concatenate with the fixed value.
- Concatenate with the value of the event properties.
- Replace with the fixed value of the event.
- Set the value to null.
- Empty properties.
- Numeric:
- Add the fixed value.
- Add to the value of the event properties.
- Subtract the fixed value.
- Subtract the value of the event properties.
- Set the value to null.
- Empty properties.
- Array:
- Append the fixed value.
- Append the value of the event properties.
- Replace the fixed value.
- Replace with the value of the event properties.
- Set the value to null.
- Empty properties.
- String:
You can define further customer profile properties and actions pairs, as required.
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