Tag configuration

Tag

The Tag configuration section

Click the Tag tab on the Create automation configuration page, to display the Tag configuration section.

Tags enable you to enrich a customer profile, based upon their activities. For example, you can include all of the product categories that they have viewed, or add a completed order value to the total amount spent.

Configuring tags

To configure a tag, do the following in the In field boxes:

  • In the first box, select the customer profile property that is to be modified or enriched
  • Depending upon the selected property type, the following actions may be available in the second box:
    • String:
      • Concatenate with the fixed value
      • Concatenate with the value of the event properties
      • Replace with the fixed value of the event
      • Set the value to null
      • Empty properties
    • Numeric
      • Add the fixed value
      • Add to the value of the event properties
      • Subtract the fixed value
      • Subtract the value of the event properties
      • Set the value to null
      • Empty properties
    • Array
      • Append the fixed value
      • Append the value of the event properties
      • Replace the fixed value
      • Replace with the value of the event properties
      • Set the value to null
      • Empty properties

You can define further customer profile properties and actions pairs, as required.

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