Event Analytics


Example of the Event Analytics page

Click the Events tab on the Analytics management page to display the Event Analytics page.
The page includes details about customer-related events for the defined analysis period. It is made up of the following fields and panels:

  • Two filters:
    • A Context field.
      Enables you to select the event context. For example, a digital campaign event, a retail event, a Web event, or similar.
    • A Type field.
      Enables you to select the type of event. For example, abandoned cart, campaign subscribed, opened ticket and similar events.
  • An Events counter.
    Displays the total number of events, according to the defined filters.
  • The Source and node panel.
    Displays the distribution of events by source and node, if more than one node is selected.
  • The Trend panel.
    Displays the distribution of new and total events, over the defined period of time. You can choose to display the data on a Day, Week or Month basis.
  • The Heatmap panel.
    Displays the event distribution, on an Hour of the day, Day of the week or Day of the Month basis.



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