Events Analytics

Events

The Events Analytics page

Click the Events tab on the Analytics management page to display the Events Analytics page.
The page includes details about customer-related events for the defined analysis period. It is made up of the following fields and panels:

  • Two filters:
    • A Context fieldEnables you to select the event context. For example, a digital campaign event, a retail event, a Web event, or similar
    • A Type fieldEnables you to select the type of event. For example, abandoned cart, campaign subscribed, opened ticket and similar events
  • An Events counter
    Displays the total number of events, according to the defined filters
  • The Source and node panel
    Displays the distribution of events by source and node, if more than one node is selected
  • The Trend panel
    Displays the distribution of new and total events, over the defined period of time.You can choose to display the data on a Day, Week or Month basis
  • The Heatmap panel
    Displays the event distribution, on an Hour of the day, Day of the week or Day of the Month basis

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