To display the E.-commerce Analytics page, click the E-commerce tab on the Analytics management page.
The page includes the details of e-commerce sales and returns, the value of abandoned carts, the distribution between new and existing customers, the top 10 products and similar, for the defined analysis period. It is made up of the following fields and panels:
- The Activity summary panel.
Displays the Total sales, Total returns, Abandoned cart value and other similar summary information.
Example of the Activity summary panel
- The Sales vs Abandoned cart panel.
Displays the distribution of sales against abandoned carts, over the defined period of time.
Example of the Sales vs Abandoned cart panel
- The New vs existing customer and Top 5 stores distribution panel.
Displays the distribution of new customers against existing ones, together with the top five e-commerce outlets.
Example of the New vs existing customer and Top 5 stores distribution panel
- The Top 10 products panel.
Displays the top 10 products, categorized by Completed orders and Abandoned carts.
Example of the Top 10 products panel
- The Top 5 categories panel.
Displays the top five product categories, categorized by Completed orders and Abandoned carts.
Example of the Top 5 categories panel
- The Top 10 products by event panel.
Displays the top 10 products, according to whether they have been Viewed, Added to a cart or Removed from one.
Example of the Top 10 products by event panel
- The Top 5 categories by event panel.
Displays the top five product categories, according to whether they have been Viewed, Added to a cart or Removed from one.
Example of the Top 5 categories by event panel
- The Revenue panel.
Displays the distribution of revenue by Gender and Age range.
Example of the Revenue panel
- The Top 5 products and categories panels.
Displays the top five products and product categories by Gender and Age range.
Example of the Top 5 products and categories panels
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