Customers Analytics

The Customers Analytics page

Click the Customers tab on the Analytics management page to display the Customers Analytics page, if it is not already visible.

The page includes details about the customer base composition and customer acquisition statistics.
It is made up of the following panels:

  • The Customer base summary panel
    Displays the number of New, Deleted and Updated customers

Composition

The Customer base summary panel

  • The Gender and age group panel
    Displays the gender and age group distribution of the customer base

Gender

The Gender and age group panel

  • The Geographic panel
    Displays the geographical distribution of the customer base

Geo

The Geographic panel

You can view the geographical distribution either as a map, or as a bar chart. If you click on a country, you can drill down to a city-based breakdown of the data for that location.

  • The Source and node panel
    Displays the distribution of the customer base by source and node, if more than one node is selected

Source

The Source and node panel

  • The Trend panel
    Displays the distribution of new, lost and total customers over the defined period of time

Trend

The Trend panel

You can choose to display the data on a Day, Week or Month basis.

  • The Heatmap panel
    Displays the customer acquisition distribution, on an Hour of the day, Day of the week or Day of the Month basis

Heatmap

The Heatmap panel

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