Purchases Analytics

Analytics

The Purchases Analytics page

Click the Purchases tab on the Analytics management page to display the Purchases Analytics page.

The page includes details about all purchases, or those that have taken place in a specific context, for the defined analysis period. It is made up of the following fields and panels:

  • A Context filter field
    Enables you to select the purchase context. For example, a digital campaign purchase, a retail purchase, a Web purchase and similar
  • The Purchases summary panel
    Displays the Total revenue, Number of orders and other similar summary information, according to the defined Context filter

Totals

The Purchases summary panel

  • The Revenue vs sold trend panel
    Displays the distribution of revenue against sales, over the defined period of time

Revenue

The Revenue vs sold trend panel

You can choose to display the data on a Day, Week or Month basis.

  • The Top 10 products panel
    Displays the distribution of revenue, the number of units sold and the number of units returned, for the top 10 products

Products

The Top 10 products panel

  • The Top five product categories panel
    Displays the distribution of revenue and the number of units sold, for the top five product categories

Categories

The Top five product categories panel

  • The Top five stores panel
    Displays the distribution of revenue and the number of units sold, for the top five stores or other outlets

Stores

The Top five stores panel

  • The Revenue and orders distribution panel
    Displays the distribution of revenue and orders, according to customer Gender, Age range and Country

The Revenue and orders distribution panel

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