Marketing Cloud changes its name and becomes MailUp CDP! ...
Read moreSearch Results for: cdp
- CDP Resources
- Customer Service
- Data Resources
- Flow Resources
- Hub Resources
- Plan Resources
- Send news
- Send Resources
For the third year running, Contactlab included in Quadrant Solutions’ SPARK Matrix™ CDP
27 June 2022The series of awards for the Contactlab Marketing Cloud platform continues. Now it is once again the turn of our Customer Data Platform. ...
Read more- CDP Resources
- Customer Service
- Data Resources
- Ecommerce Resources
- Flow Resources
- Hub Resources
- Plan Resources
- Send news
- Send Resources
CDP and actionable data
16 October 2020In the world of the engagement marketing, CDP and actionable data are two extremely important and deeply related topics. ...
Read more- CDP Resources
- Customer Service
- Data Resources
- Flow Resources
- Hub Resources
- Plan Resources
- Send news
- Send Resources
A new award for the Contactlab CDP
8 October 2020After Gartner and the CDP Institute, Quadrant Solutions recognises Contactlab as a leading technology partner for Customer Data Platform projects. ...
Read moreCDP series: Analysis & reports
12 March 2020Analysis & reports have always been experienced as the last step of a good marketeer’s activity. Today, instead, they are an integral part of a continuous process that makes very important strengths both the analysis of the results of each campaign and the collection, processing and integration of information derived from them. Points that contribute and are able to make the difference in marketing strategies but also in business ones. ...
Read moreCDP series: Activation
28 January 2020Have you already heard about Customer Activation Strategy? The most popular definition among experts offers interesting ideas for those who ...
Read moreCDP series: Advanced Segmentation
4 December 2019You have collected your contact details in real-time from all your sources, and automatically integrated them into individual profiles. You are elaborating and enriching the data to foresee future behavior. Now it’s time to segment them for marketing activities. ...
Read moreCDP series: Data Enrichment
27 November 2019The collection and integration of all the data to create unified profiles is extremely important. But its constant enrichment is just as crucial. The profile of each customer must be unique and dynamic to ensure maximum quality. ...
Read moreCDP series: Data Collection & Profile Unification
14 November 2019Collect data, create and manage the identities of your contacts in one place, then export the information to every company system to get to know customers, discover them and address them with tailor-made activities. All guaranteeing compliance with GDPR legislation. ...
Read moreCDP series: A Customer Data Platform you can rely on…
29 October 2019The Customer Data Platform by Contactlab… A comprehensive set of features that provides all the tools you need to get to know your customers, discover their behavior and communicate with them through tailor-made activities – all while guaranteeing compliance with GDPR legislation. ...
Read more- CDP Resources
- Customer Service
- Data Resources
- Flow Resources
- Hub Resources
- Plan Resources
- Send news
- Send Resources
For the third year running, Contactlab included in Quadrant Solutions’ SPARK Matrix™ CDP
27 June 2022The series of awards for the Contactlab Marketing Cloud platform continues. Now it is once again the turn of our Customer Data Platform. ...
Read more- CDP Resources
- Customer Service
- Data Resources
- Ecommerce Resources
- Flow Resources
- Hub Resources
- Plan Resources
- Send news
- Send Resources
CDP and actionable data
16 October 2020In the world of the engagement marketing, CDP and actionable data are two extremely important and deeply related topics. ...
Read more- CDP Resources
- Customer Service
- Data Resources
- Flow Resources
- Hub Resources
- Plan Resources
- Send news
- Send Resources
A new award for the Contactlab CDP
8 October 2020After Gartner and the CDP Institute, Quadrant Solutions recognises Contactlab as a leading technology partner for Customer Data Platform projects. ...
Read moreCDP series: Analysis & reports
12 March 2020Analysis & reports have always been experienced as the last step of a good marketeer’s activity. Today, instead, they are an integral part of a continuous process that makes very important strengths both the analysis of the results of each campaign and the collection, processing and integration of information derived from them. Points that contribute and are able to make the difference in marketing strategies but also in business ones. ...
Read moreCDP series: Activation
28 January 2020Have you already heard about Customer Activation Strategy? The most popular definition among experts offers interesting ideas for those who ...
Read moreCDP series: Advanced Segmentation
4 December 2019You have collected your contact details in real-time from all your sources, and automatically integrated them into individual profiles. You are elaborating and enriching the data to foresee future behavior. Now it’s time to segment them for marketing activities. ...
Read moreCDP series: Data Enrichment
27 November 2019The collection and integration of all the data to create unified profiles is extremely important. But its constant enrichment is just as crucial. The profile of each customer must be unique and dynamic to ensure maximum quality. ...
Read moreCDP series: Data Collection & Profile Unification
14 November 2019Collect data, create and manage the identities of your contacts in one place, then export the information to every company system to get to know customers, discover them and address them with tailor-made activities. All guaranteeing compliance with GDPR legislation. ...
Read moreCDP series: A Customer Data Platform you can rely on…
29 October 2019The Customer Data Platform by Contactlab… A comprehensive set of features that provides all the tools you need to get to know your customers, discover their behavior and communicate with them through tailor-made activities – all while guaranteeing compliance with GDPR legislation. ...
Read moreWhat makes the Contactlab Marketing Cloud a CDP as well?
6 March 2019Discover the graphic that explains how Contactlab Marketing Cloud modules combine to provide you with a powerful Customer Data Platform (CDP). Find out how the platform enables you to create well targeted and very effective customer engagement strategies. ...
Read more- CDP Resources
- Covid Resources
- Data Resources
- Ecommerce Resources
- Flow Resources
- Hub Resources
- Plan Resources
- Send news
Restart your business: calculate your customer’s RFM!
18 June 2020Think about the level of personalization that your journeys could reach if you had available for each customer the RFM index, the result of an algorithm that can group your customers in different clusters according to their purchasing behavior. ...
Read more- CDP Resources
- Contactlab Resources
- Covid Resources
- Data Resources
- Ecommerce Resources
- Flow Resources
- Hub Resources
- Plan Resources
- Send Email Designer Resources
- Send news
- Send Resources
What does the health emergency teach marketing engagement?
5 June 2020What lesson does the health emergency teach us? What can no longer be ignored, needs to be reviewed or managed differently? 4 things marketing engagement cannot do without: unique customer view, advanced segmentation, marketing automation, omnichannel communication. ...
Read more- CDP Resources
- Contactlab Resources
- Covid Resources
- Data Resources
- Ecommerce Resources
- Flow Resources
- Hub Resources
- Plan Resources
- Send Email Designer Resources
- Send news
- Send Resources
Lockdown? Get a credit for your next gym pass renewal!
21 May 2020Have you not been able to use your subscription in the last few weeks? Your gym has also thought about this and will guide you in the journey towards the request for credit that can be used on the next renewal! ...
Read more- CDP Resources
- Contactlab Resources
- Covid Resources
- Data Resources
- Ecommerce Resources
- Flow Resources
- Hub Resources
- Plan Resources
- Send Email Designer Resources
- Send news
- Send Resources
Are the traffic and orders increasing on your ecommerce? Be ready, automate!
15 May 2020Find out how marketing automation can support your ecommerce in the tough task of selling intermediated by a monitor. Get your brand to be closer to your customers, make them feel less alone, shorten the distance for a lasting relationship, easily and automatically. ...
Read more- CDP Resources
- Contactlab Resources
- Covid Resources
- Data Resources
- Deliverability Resources
- Ecommerce Resources
- Flow Resources
- Hub Resources
- Plan Resources
- Send Email Designer Resources
- Send news
- Send Resources
Email at the time of #covid19: a safe way to get to your customers’ homes
6 May 2020Stay close to your customers and continue to offer them the best customer experience possible. Support your business with constant and personalized email campaigns so they don’t feel alone in this moment of social distancing. ...
Read more- CDP Resources
- Contactlab Resources
- Covid Resources
- Customer Service
- Flow Resources
- GDPR Resources
- Hub Resources
- Plan Resources
- Release Alerts
- Send news
- Send Resources
- UX/UI Resources
Smartworking, (smart)platform
14 April 2020The difficulty for people to leave their homes and the closure of almost all physical stores has deprived many brands not only of one of the main commercial channels, but also of one of the preferential and more direct communication channels for interaction and relationship with customers. ...
Read more- CDP Resources
- Customer Service
- Deliverability Resources
- Flow Resources
- GDPR Resources
- Hub Resources
- Plan Resources
- Send Resources
A top-notch e-mail reputation to bring deliverability at the highest levels!
21 February 2020The authentication of the sender’s domain is increasingly important in the world of e-mail. Threats such as domain spoofing, phishing and spear phishing have encouraged the development of more reassuring authentication strategies for brands. SPF, DKIM, DMARC. ...
Read more- Analytics Resources
- CDP Resources
- Contactlab Resources
- Data Resources
- Flow Resources
- Hub Resources
- Plan Resources
- Send Email Designer Resources
- Send Resources
The best for the Marketing Cloud in 2019
15 January 20202019 has continued where 2018 left off, with Contactlab’s new and innovative Marketing Cloud. Now, we can say that without doubt, the release of several new, powerful and feature-rich enhancements has been the highlight of this year. ...
Read moreAn interface that focuses on usability… out with modules, IN with sections
13 December 2019One reason we decided to rethink the design of the Marketing Cloud, is to make the navigation between various modules easier. As a result, all future releases will move in this direction. ...
Read more- Analytics Resources
- Contactlab Resources
- Data Resources
- Flow Resources
- Hub Resources
- Plan Resources
- Send news
- Send Resources
- UX/UI Resources
UI/UX series: When the UX determines the success of a platform
7 November 2019We at Contactlab have always had the aim of giving our customers the best interaction experience possible while using the Marketing Cloud. With this in mind, our commitment to the design and re-design of the platform was born… and continues today. ...
Read more- CDP Resources
- Customer Service
- Data Resources
- Flow Resources
- Hub Resources
- Plan Resources
- Send news
- Send Resources
For the third year running, Contactlab included in Quadrant Solutions’ SPARK Matrix™ CDP
27 June 2022The series of awards for the Contactlab Marketing Cloud platform continues. Now it is once again the turn of our Customer Data Platform. ...
Read more- CDP Resources
- Customer Service
- Data Resources
- Ecommerce Resources
- Flow Resources
- Hub Resources
- Plan Resources
- Send news
- Send Resources
CDP and actionable data
16 October 2020In the world of the engagement marketing, CDP and actionable data are two extremely important and deeply related topics. ...
Read more- CDP Resources
- Customer Service
- Data Resources
- Flow Resources
- Hub Resources
- Plan Resources
- Send news
- Send Resources
A new award for the Contactlab CDP
8 October 2020After Gartner and the CDP Institute, Quadrant Solutions recognises Contactlab as a leading technology partner for Customer Data Platform projects. ...
Read moreCDP series: Analysis & reports
12 March 2020Analysis & reports have always been experienced as the last step of a good marketeer’s activity. Today, instead, they are an integral part of a continuous process that makes very important strengths both the analysis of the results of each campaign and the collection, processing and integration of information derived from them. Points that contribute and are able to make the difference in marketing strategies but also in business ones. ...
Read moreCDP series: Activation
28 January 2020Have you already heard about Customer Activation Strategy? The most popular definition among experts offers interesting ideas for those who ...
Read moreCDP series: Advanced Segmentation
4 December 2019You have collected your contact details in real-time from all your sources, and automatically integrated them into individual profiles. You are elaborating and enriching the data to foresee future behavior. Now it’s time to segment them for marketing activities. ...
Read moreCDP series: Data Enrichment
27 November 2019The collection and integration of all the data to create unified profiles is extremely important. But its constant enrichment is just as crucial. The profile of each customer must be unique and dynamic to ensure maximum quality. ...
Read moreCDP series: Data Collection & Profile Unification
14 November 2019Collect data, create and manage the identities of your contacts in one place, then export the information to every company system to get to know customers, discover them and address them with tailor-made activities. All guaranteeing compliance with GDPR legislation. ...
Read moreCDP series: A Customer Data Platform you can rely on…
29 October 2019The Customer Data Platform by Contactlab… A comprehensive set of features that provides all the tools you need to get to know your customers, discover their behavior and communicate with them through tailor-made activities – all while guaranteeing compliance with GDPR legislation. ...
Read moreEnrich your contacts’ profile with web access and navigation information
6 February 2023Anyone who has to do with digital marketing and newsletters has at least once heard of url tracking. And anyone who deals with websites, portals, ecommerce, has heard at least once about anonymous contacts. ...
Read more- Analytics Resources
- CDP Resources
- Contactlab Resources
- Flow Resources
- Hub Resources
- Plan Resources
- Send Email Designer Resources
- Send news
- Send Resources
Are your forms subject to automatic subscriptions?
27 October 2021Do you know what a captcha is? It is used to ensure that a form is filled in by a person and not by a robot. ...
Read more- Analytics Resources
- CDP Resources
- Contactlab Resources
- Flow Resources
- Hub Resources
- mcSeries Resources
- Plan Resources
- Send Email Designer Resources
- Send news
- Send Resources
MC series #5. What can you do with the Marketing Cloud?
20 October 2021We have now reached the fifth and final appointment in the series dedicated to the Contactlab Marketing Cloud. Having reviewed the features that distinguish the platform and its main functions, it is now time to understand when to use it. ...
Read more- Analytics Resources
- CDP Resources
- Contactlab Resources
- Flow Resources
- Hub Resources
- mcSeries Resources
- Plan Resources
- Send Email Designer Resources
- Send news
- Send Resources
MC series #4: Learn from the data and optimise your future campaigns
22 June 2021We continue to talk about Contactlab’s Marketing Cloud, and today we’re going to look at some of the insights offered by the data collected on your contacts and campaigns, allowing you to obtain the information you need to design future communication strategies, with an extra gear towards success. ...
Read more- Analytics Resources
- CDP Resources
- Contactlab Resources
- Data Resources
- Deliverability Resources
- Ecommerce Resources
- Flow Resources
- Hub Resources
- Plan Resources
- Send Email Designer Resources
- Send Resources
- UX/UI Resources
Call us and find out why our competitors are talking about us
10 February 2021The human touch is our treasure, our experts who, thanks to their long-standing presence in the market, the skills they have brought home over time and their continuous training, enable the availability of cutting-edge technology and enhance the qualities and functionalities that the marketing cloud can offer to marketing communication activities. ...
Read more- Analytics Resources
- CDP Resources
- Contactlab Resources
- Data Resources
- Deliverability Resources
- Ecommerce Resources
- Flow Resources
- Hub Resources
- Plan Resources
- Send Email Designer Resources
- Send Resources
- UX/UI Resources
The best of the Marketing Cloud in 2020
25 January 20212020 has collect a great legacy from 2019. Despite the health emergency, on one hand we managed what we had promised and on the other hand, social distancing demonstrated even more the value of customer engagement with the Marketing Cloud signed Contactlab, for digital communication activities and lasting customer relationships. ...
Read more- Analytics Resources
- CDP Resources
- Contactlab Resources
- Data Resources
- Flow Resources
- Hub Resources
- Plan Resources
- Send Email Designer Resources
- Send Resources
The best for the Marketing Cloud in 2019
15 January 20202019 has continued where 2018 left off, with Contactlab’s new and innovative Marketing Cloud. Now, we can say that without doubt, the release of several new, powerful and feature-rich enhancements has been the highlight of this year. ...
Read more- Analytics Resources
- Contactlab Resources
- Data Resources
- Flow Resources
- Hub Resources
- Plan Resources
- Send news
- Send Resources
- UX/UI Resources
UI/UX series: When the UX determines the success of a platform
7 November 2019We at Contactlab have always had the aim of giving our customers the best interaction experience possible while using the Marketing Cloud. With this in mind, our commitment to the design and re-design of the platform was born… and continues today. ...
Read more- Analytics Resources
- CDP Resources
- Contactlab Resources
- Data Resources
- Flow Resources
- Hub Resources
- Plan Resources
- Send Email Designer Resources
- Send Resources
At Contactlab, the new star shines on and on… Platform innovations in the first six months of 2019
5 July 20192019 has continued where 2018 left off, with Contactlab’s new and innovative Marketing Cloud. Now, we can say that without doubt, the highlight of the first half of this year has been the release of several new, powerful and feature-rich enhancements. ...
Read more- Analytics Resources
- CDP Resources
- Contactlab Resources
- Data Resources
- Flow Resources
- GDPR Resources
- Hub Resources
- Plan Resources
- Send Email Designer Resources
- Send news
- Send Resources
Contactlab’s Top 10 Product Developments of 2018
18 January 20192018 was an important year for Contactlab’s customer engagement platform. Here, we’ve tried to select 10 news articles that recall a year of compelling releases and considerable excitement, although they are not necessarily shown in order of importance. ...
Read more