Search Results for: cdp

Article

How was 2021? Great for the Marketing Cloud!

12 January 2022

The year 2022 has already begun at full speed, but we also like to slow down, to find the right moments to take some time and look back. We like to close our eyes and think about what has happened in the past year, the many new features on the platform, the small and large achievements, the many features that have enriched our Marketing Cloud. ...

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Article | Release

LIVE the new single customer view UI!

22 November 2021

With the collection and tracking of your customers’ data and behavior, and the multiple touch points and communication opportunities, you have a lot of information. But not all of it is equally useful to your business. You need a marketing platform that can give you access to what you are looking for as quickly as possible, in the best possible way and in just a few steps. ...

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Article | Infographic

MC series #5. What can you do with the Marketing Cloud?

20 October 2021

We have now reached the fifth and final appointment in the series dedicated to the Contactlab Marketing Cloud. Having reviewed the features that distinguish the platform and its main functions, it is now time to understand when to use it. ...

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Article | Release

Well begun… the first months of our 2021

28 June 2021

It has become a good habit over the last few years to take a moment after the first months of work to share what we have achieved compared to what we had promised. We have tried to summarise the main events of the past few months to date and we are proud of what we have managed to do, despite the difficulties and major changes that characterise this period, while maintaining and nurturing a constant channel of communication with our customers and the market. ...

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Article | Infographic

MC series #4: Learn from the data and optimise your future campaigns

22 June 2021

We continue to talk about Contactlab’s Marketing Cloud, and today we’re going to look at some of the insights offered by the data collected on your contacts and campaigns, allowing you to obtain the information you need to design future communication strategies, with an extra gear towards success. ...

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Article | Infographic

MC series #3: Let the platform work for you, automate!

3 June 2021

The series of articles exploring the Marketing Cloud continues. Having understood the importance of organised data management, we now look at how to use the information collected to create effective customer experiences that support the business. ...

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Article | Infographic

MC series #2: Contactlab’s Customer Data Platform makes all the difference!

20 May 2021

The heart of any self-respecting Marketing Cloud is a Customer Data Platform – the place where data is collected, integrated, updated and processed and where unique profiles for each of your customers take shape. Profiles on which you can build personalised experiences and journeys. ...

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Article | Infographic

MC series. #1: The digital marketing platform for professional customer engagement!

6 May 2021

Get to know the Contactlab Marketing Cloud, the Digital Marketing platform for customer engagement. Create and maintain lasting relationships with your consumers, open up communication channels and feed them with conversations that lead each contact to a purchase. Let’s see how. ...

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Article

CDP series: Analysis & reports

12 March 2020

Analysis & reports have always been experienced as the last step of a good marketeer’s activity. Today, instead, they are an integral part of a continuous process that makes very important strengths both the analysis of the results of each campaign and the collection, processing and integration of information derived from them. Points that contribute and are able to make the difference in marketing strategies but also in business ones. ...

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Article

CDP series: Analysis & reports

12 March 2020

Analysis & reports have always been experienced as the last step of a good marketeer’s activity. Today, instead, they are an integral part of a continuous process that makes very important strengths both the analysis of the results of each campaign and the collection, processing and integration of information derived from them. Points that contribute and are able to make the difference in marketing strategies but also in business ones. ...

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Article

CDP series: Analysis & reports

12 March 2020

Analysis & reports have always been experienced as the last step of a good marketeer’s activity. Today, instead, they are an integral part of a continuous process that makes very important strengths both the analysis of the results of each campaign and the collection, processing and integration of information derived from them. Points that contribute and are able to make the difference in marketing strategies but also in business ones. ...

Read more
Article | Infographic

MC series #5. What can you do with the Marketing Cloud?

20 October 2021

We have now reached the fifth and final appointment in the series dedicated to the Contactlab Marketing Cloud. Having reviewed the features that distinguish the platform and its main functions, it is now time to understand when to use it. ...

Read more
Article | Infographic

MC series #4: Learn from the data and optimise your future campaigns

22 June 2021

We continue to talk about Contactlab’s Marketing Cloud, and today we’re going to look at some of the insights offered by the data collected on your contacts and campaigns, allowing you to obtain the information you need to design future communication strategies, with an extra gear towards success. ...

Read more
Article

Call us and find out why our competitors are talking about us

10 February 2021

The human touch is our treasure, our experts who, thanks to their long-standing presence in the market, the skills they have brought home over time and their continuous training, enable the availability of cutting-edge technology and enhance the qualities and functionalities that the marketing cloud can offer to marketing communication activities. ...

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Article | Release

The best of the Marketing Cloud in 2020

25 January 2021

2020 has collect a great legacy from 2019. Despite the health emergency, on one hand we managed what we had promised and on the other hand, social distancing demonstrated even more the value of customer engagement with the Marketing Cloud signed Contactlab, for digital communication activities and lasting customer relationships. ...

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Article | Tutorial

At Contactlab, the new star shines on and on… Platform innovations in the first six months of 2019

5 July 2019

2019 has continued where 2018 left off, with Contactlab’s new and innovative Marketing Cloud. Now, we can say that without doubt, the highlight of the first half of this year has been the release of several new, powerful and feature-rich enhancements. ...

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Article

Contactlab’s Top 10 Product Developments of 2018

18 January 2019

2018 was an important year for Contactlab’s customer engagement platform. Here, we’ve tried to select 10 news articles that recall a year of compelling releases and considerable excitement, although they are not necessarily shown in order of importance. ...

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