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What makes the Contactlab Marketing Cloud a CDP as well?

6 March 2019 | Marco Zambardi

In a time when each customer can interact with a brand whenever they want, from anywhere they wish, through multiple devices, the resulting information often gets trapped in separate systems that become ‘data silos’. This graphic illustrates how Contactlab Marketing Cloud modules combine to provide you with a powerful Customer Data Platform (CDP) which makes all the data readily available to marketeers and helps them create highly effective engagement strategies.

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