Wednesday, July 8, 2:00 pm: after an analysis of how NGOs and ONPs moved in time for Covid-19, we will explore the 12 basic rules to maximize the results of fundraising campaigns through email marketing. ...
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Restart your business: calculate your customer’s RFM!
18 June 2020 | Loredana RossiThink about the level of personalization that your journeys could reach if you had available for each customer the RFM index, the result of an algorithm that can group your customers in different clusters according to their purchasing behavior. ...
READ MOREWEBINAR: Email marketing in the GDO, strategies during and post Covid-19 (IT only)
10 June 2020 | ContactlabThursday, June 11, 10:30 am, we will talk about CRM, LOYALTY and MARKETING in the GDO. What was the role of direct communication (email, sms, social…) during the lockdown? And in the next phase? Which messages were used? How often were they used? What images, which Tone of Voice? Promo or Branding? ...
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What does the health emergency teach marketing engagement?
5 June 2020 | Loredana RossiWhat lesson does the health emergency teach us? What can no longer be ignored, needs to be reviewed or managed differently? 4 things marketing engagement cannot do without: unique customer view, advanced segmentation, marketing automation, omnichannel communication. ...
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Lockdown? Get a credit for your next gym pass renewal!
21 May 2020 | Loredana RossiHave you not been able to use your subscription in the last few weeks? Your gym has also thought about this and will guide you in the journey towards the request for credit that can be used on the next renewal! ...
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Are the traffic and orders increasing on your ecommerce? Be ready, automate!
15 May 2020 | Loredana RossiFind out how marketing automation can support your ecommerce in the tough task of selling intermediated by a monitor. Get your brand to be closer to your customers, make them feel less alone, shorten the distance for a lasting relationship, easily and automatically. ...
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Email at the time of #covid19: a safe way to get to your customers’ homes
6 May 2020 | Loredana RossiStay close to your customers and continue to offer them the best customer experience possible. Support your business with constant and personalized email campaigns so they don’t feel alone in this moment of social distancing. ...
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- Release Alerts
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Smartworking, (smart)platform
14 April 2020 | Loredana RossiThe difficulty for people to leave their homes and the closure of almost all physical stores has deprived many brands not only of one of the main commercial channels, but also of one of the preferential and more direct communication channels for interaction and relationship with customers. ...
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