Marketing Cloud changes its name and becomes MailUp CDP! ...
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For the third year running, Contactlab included in Quadrant Solutions’ SPARK Matrix™ CDP
27 June 2022The series of awards for the Contactlab Marketing Cloud platform continues. Now it is once again the turn of our Customer Data Platform. ...
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CDP and actionable data
16 October 2020In the world of the engagement marketing, CDP and actionable data are two extremely important and deeply related topics. ...
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A new award for the Contactlab CDP
8 October 2020After Gartner and the CDP Institute, Quadrant Solutions recognises Contactlab as a leading technology partner for Customer Data Platform projects. ...
Read moreCDP series: Analysis & reports
12 March 2020Analysis & reports have always been experienced as the last step of a good marketeer’s activity. Today, instead, they are an integral part of a continuous process that makes very important strengths both the analysis of the results of each campaign and the collection, processing and integration of information derived from them. Points that contribute and are able to make the difference in marketing strategies but also in business ones. ...
Read moreCDP series: Activation
28 January 2020Have you already heard about Customer Activation Strategy? The most popular definition among experts offers interesting ideas for those who ...
Read moreCDP series: Advanced Segmentation
4 December 2019You have collected your contact details in real-time from all your sources, and automatically integrated them into individual profiles. You are elaborating and enriching the data to foresee future behavior. Now it’s time to segment them for marketing activities. ...
Read moreCDP series: Data Enrichment
27 November 2019The collection and integration of all the data to create unified profiles is extremely important. But its constant enrichment is just as crucial. The profile of each customer must be unique and dynamic to ensure maximum quality. ...
Read moreCDP series: Data Collection & Profile Unification
14 November 2019Collect data, create and manage the identities of your contacts in one place, then export the information to every company system to get to know customers, discover them and address them with tailor-made activities. All guaranteeing compliance with GDPR legislation. ...
Read moreCDP series: A Customer Data Platform you can rely on…
29 October 2019The Customer Data Platform by Contactlab… A comprehensive set of features that provides all the tools you need to get to know your customers, discover their behavior and communicate with them through tailor-made activities – all while guaranteeing compliance with GDPR legislation. ...
Read more- CDP Resources
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For the third year running, Contactlab included in Quadrant Solutions’ SPARK Matrix™ CDP
27 June 2022The series of awards for the Contactlab Marketing Cloud platform continues. Now it is once again the turn of our Customer Data Platform. ...
Read more- CDP Resources
- Customer Service
- Data Resources
- Ecommerce Resources
- Flow Resources
- Hub Resources
- Plan Resources
- Send news
- Send Resources
CDP and actionable data
16 October 2020In the world of the engagement marketing, CDP and actionable data are two extremely important and deeply related topics. ...
Read more- CDP Resources
- Customer Service
- Data Resources
- Flow Resources
- Hub Resources
- Plan Resources
- Send news
- Send Resources
A new award for the Contactlab CDP
8 October 2020After Gartner and the CDP Institute, Quadrant Solutions recognises Contactlab as a leading technology partner for Customer Data Platform projects. ...
Read moreCDP series: Analysis & reports
12 March 2020Analysis & reports have always been experienced as the last step of a good marketeer’s activity. Today, instead, they are an integral part of a continuous process that makes very important strengths both the analysis of the results of each campaign and the collection, processing and integration of information derived from them. Points that contribute and are able to make the difference in marketing strategies but also in business ones. ...
Read moreCDP series: Activation
28 January 2020Have you already heard about Customer Activation Strategy? The most popular definition among experts offers interesting ideas for those who ...
Read moreCDP series: Advanced Segmentation
4 December 2019You have collected your contact details in real-time from all your sources, and automatically integrated them into individual profiles. You are elaborating and enriching the data to foresee future behavior. Now it’s time to segment them for marketing activities. ...
Read moreCDP series: Data Enrichment
27 November 2019The collection and integration of all the data to create unified profiles is extremely important. But its constant enrichment is just as crucial. The profile of each customer must be unique and dynamic to ensure maximum quality. ...
Read moreCDP series: Data Collection & Profile Unification
14 November 2019Collect data, create and manage the identities of your contacts in one place, then export the information to every company system to get to know customers, discover them and address them with tailor-made activities. All guaranteeing compliance with GDPR legislation. ...
Read moreCDP series: A Customer Data Platform you can rely on…
29 October 2019The Customer Data Platform by Contactlab… A comprehensive set of features that provides all the tools you need to get to know your customers, discover their behavior and communicate with them through tailor-made activities – all while guaranteeing compliance with GDPR legislation. ...
Read moreWhat makes the Contactlab Marketing Cloud a CDP as well?
6 March 2019Discover the graphic that explains how Contactlab Marketing Cloud modules combine to provide you with a powerful Customer Data Platform (CDP). Find out how the platform enables you to create well targeted and very effective customer engagement strategies. ...
Read more- CDP Resources
- Customer Service
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For the third year running, Contactlab included in Quadrant Solutions’ SPARK Matrix™ CDP
27 June 2022The series of awards for the Contactlab Marketing Cloud platform continues. Now it is once again the turn of our Customer Data Platform. ...
Read more- CDP Resources
- Customer Service
- Data Resources
- Ecommerce Resources
- Flow Resources
- Hub Resources
- Plan Resources
- Send news
- Send Resources
CDP and actionable data
16 October 2020In the world of the engagement marketing, CDP and actionable data are two extremely important and deeply related topics. ...
Read more- CDP Resources
- Customer Service
- Data Resources
- Flow Resources
- Hub Resources
- Plan Resources
- Send news
- Send Resources
A new award for the Contactlab CDP
8 October 2020After Gartner and the CDP Institute, Quadrant Solutions recognises Contactlab as a leading technology partner for Customer Data Platform projects. ...
Read moreCDP series: Analysis & reports
12 March 2020Analysis & reports have always been experienced as the last step of a good marketeer’s activity. Today, instead, they are an integral part of a continuous process that makes very important strengths both the analysis of the results of each campaign and the collection, processing and integration of information derived from them. Points that contribute and are able to make the difference in marketing strategies but also in business ones. ...
Read moreCDP series: Activation
28 January 2020Have you already heard about Customer Activation Strategy? The most popular definition among experts offers interesting ideas for those who ...
Read moreCDP series: Advanced Segmentation
4 December 2019You have collected your contact details in real-time from all your sources, and automatically integrated them into individual profiles. You are elaborating and enriching the data to foresee future behavior. Now it’s time to segment them for marketing activities. ...
Read moreCDP series: Data Enrichment
27 November 2019The collection and integration of all the data to create unified profiles is extremely important. But its constant enrichment is just as crucial. The profile of each customer must be unique and dynamic to ensure maximum quality. ...
Read moreCDP series: Data Collection & Profile Unification
14 November 2019Collect data, create and manage the identities of your contacts in one place, then export the information to every company system to get to know customers, discover them and address them with tailor-made activities. All guaranteeing compliance with GDPR legislation. ...
Read moreCDP series: A Customer Data Platform you can rely on…
29 October 2019The Customer Data Platform by Contactlab… A comprehensive set of features that provides all the tools you need to get to know your customers, discover their behavior and communicate with them through tailor-made activities – all while guaranteeing compliance with GDPR legislation. ...
Read moreWhat makes the Contactlab Marketing Cloud a CDP as well?
6 March 2019Discover the graphic that explains how Contactlab Marketing Cloud modules combine to provide you with a powerful Customer Data Platform (CDP). Find out how the platform enables you to create well targeted and very effective customer engagement strategies. ...
Read more- CDP Resources
- Customer Service
- Data Resources
- Flow Resources
- Hub Resources
- Plan Resources
- Send news
- Send Resources
For the third year running, Contactlab included in Quadrant Solutions’ SPARK Matrix™ CDP
27 June 2022The series of awards for the Contactlab Marketing Cloud platform continues. Now it is once again the turn of our Customer Data Platform. ...
Read more- CDP Resources
- Customer Service
- Data Resources
- Ecommerce Resources
- Flow Resources
- Hub Resources
- Plan Resources
- Send news
- Send Resources
CDP and actionable data
16 October 2020In the world of the engagement marketing, CDP and actionable data are two extremely important and deeply related topics. ...
Read more- CDP Resources
- Customer Service
- Data Resources
- Flow Resources
- Hub Resources
- Plan Resources
- Send news
- Send Resources
A new award for the Contactlab CDP
8 October 2020After Gartner and the CDP Institute, Quadrant Solutions recognises Contactlab as a leading technology partner for Customer Data Platform projects. ...
Read moreCDP series: Analysis & reports
12 March 2020Analysis & reports have always been experienced as the last step of a good marketeer’s activity. Today, instead, they are an integral part of a continuous process that makes very important strengths both the analysis of the results of each campaign and the collection, processing and integration of information derived from them. Points that contribute and are able to make the difference in marketing strategies but also in business ones. ...
Read moreCDP series: Activation
28 January 2020Have you already heard about Customer Activation Strategy? The most popular definition among experts offers interesting ideas for those who ...
Read moreCDP series: Advanced Segmentation
4 December 2019You have collected your contact details in real-time from all your sources, and automatically integrated them into individual profiles. You are elaborating and enriching the data to foresee future behavior. Now it’s time to segment them for marketing activities. ...
Read moreCDP series: Data Enrichment
27 November 2019The collection and integration of all the data to create unified profiles is extremely important. But its constant enrichment is just as crucial. The profile of each customer must be unique and dynamic to ensure maximum quality. ...
Read moreCDP series: Data Collection & Profile Unification
14 November 2019Collect data, create and manage the identities of your contacts in one place, then export the information to every company system to get to know customers, discover them and address them with tailor-made activities. All guaranteeing compliance with GDPR legislation. ...
Read moreCDP series: A Customer Data Platform you can rely on…
29 October 2019The Customer Data Platform by Contactlab… A comprehensive set of features that provides all the tools you need to get to know your customers, discover their behavior and communicate with them through tailor-made activities – all while guaranteeing compliance with GDPR legislation. ...
Read moreEnrich your contacts’ profile with web access and navigation information
6 February 2023Anyone who has to do with digital marketing and newsletters has at least once heard of url tracking. And anyone who deals with websites, portals, ecommerce, has heard at least once about anonymous contacts. ...
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Are your forms subject to automatic subscriptions?
27 October 2021Do you know what a captcha is? It is used to ensure that a form is filled in by a person and not by a robot. ...
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MC series #5. What can you do with the Marketing Cloud?
20 October 2021We have now reached the fifth and final appointment in the series dedicated to the Contactlab Marketing Cloud. Having reviewed the features that distinguish the platform and its main functions, it is now time to understand when to use it. ...
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MC series #4: Learn from the data and optimise your future campaigns
22 June 2021We continue to talk about Contactlab’s Marketing Cloud, and today we’re going to look at some of the insights offered by the data collected on your contacts and campaigns, allowing you to obtain the information you need to design future communication strategies, with an extra gear towards success. ...
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Call us and find out why our competitors are talking about us
10 February 2021The human touch is our treasure, our experts who, thanks to their long-standing presence in the market, the skills they have brought home over time and their continuous training, enable the availability of cutting-edge technology and enhance the qualities and functionalities that the marketing cloud can offer to marketing communication activities. ...
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The best of the Marketing Cloud in 2020
25 January 20212020 has collect a great legacy from 2019. Despite the health emergency, on one hand we managed what we had promised and on the other hand, social distancing demonstrated even more the value of customer engagement with the Marketing Cloud signed Contactlab, for digital communication activities and lasting customer relationships. ...
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The best for the Marketing Cloud in 2019
15 January 20202019 has continued where 2018 left off, with Contactlab’s new and innovative Marketing Cloud. Now, we can say that without doubt, the release of several new, powerful and feature-rich enhancements has been the highlight of this year. ...
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UI/UX series: When the UX determines the success of a platform
7 November 2019We at Contactlab have always had the aim of giving our customers the best interaction experience possible while using the Marketing Cloud. With this in mind, our commitment to the design and re-design of the platform was born… and continues today. ...
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At Contactlab, the new star shines on and on… Platform innovations in the first six months of 2019
5 July 20192019 has continued where 2018 left off, with Contactlab’s new and innovative Marketing Cloud. Now, we can say that without doubt, the highlight of the first half of this year has been the release of several new, powerful and feature-rich enhancements. ...
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Contactlab’s Top 10 Product Developments of 2018
18 January 20192018 was an important year for Contactlab’s customer engagement platform. Here, we’ve tried to select 10 news articles that recall a year of compelling releases and considerable excitement, although they are not necessarily shown in order of importance. ...
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