Do you want to see how your emails will be displayed just as you create them?

On desktop and mobile devices and for different mail and web clients?

In the next few days the latest web clients will be added to the long list of existing systems on which you have the possibility to preview in real time the email you are drawing. Exactly as your customers will see it!

You can do it directly in Send with a simple click, using the Instant Preview feature, without exiting the application to open and use an external tool. You can find the feature inside the wizard to create your delivery, accessible through a grey button.  




If the display doesn’t work correctly and there are changes to make, you can do them immediately in Send by requesting the generation of a new preview to check the result. The thumbnails of the email, open on different clients, are ready in a few seconds. You can also refine the request by filtering by client or by choosing a specific device or operating system in the drop-down menu.

By clicking on the desired thumbnail, the preview of the message is enlarged to its actual size. You can also get the horizontal view reproduced when the mobile device is rotated!

The new features introduced allow you to get previews for Outlook, Office 365, Gmail, AOL, Google Gapps and Comcast web clients on Edge, Firefox and Chrome.

And that’s not all: for the Outlook web client, the preview in Dark Mode has also been introduced, that is increasingly used by your customers.

If you still don’t use this feature, you can already try it directly in Send without requiring activation. In fact, every company has ten free previews available. Once they are sold out, you can decide whether to subscribe to the service and continue using it. For more information, contact your Contactlab representative or Customer Service.



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Customer Service availability during the Winter holidays

During December 2020 and January 2021, the Contactlab’s Customer Service availability – from Monday to Friday – is:

  • from 9.00 am to 1.00 pm CET
  • from 2.00 pm to 6.00 pm CET

except for the following days when the team will be available during the hours:

  • December, 7th: from 9.00 am to 1.00 pm CET and from 2.00 pm to 6.00 pm CET
  • December, 8th: CLOSED
  • December, 24th: from 9.00 am to 1.00 pm CET
  • December, 25th: CLOSED
  • December, 31st: from 9.00 am to 1.00 pm CET
  • January, 1st: CLOSED
  • January, 6th:  CLOSED

For further information visit our support website.


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Does Chrome block http elements in https environment?

Google Chrome has just announced that it is increasingly putting in place strict security and content protection policies. This time we are talking about so-called mixed content.

What is mixed content

You come across mixed content when trying to load a web page where there are resources either through a HTTPS – and therefore protected – or an unsecure HTTP connection.

Chrome is progressively starting to allow only secure resources to be uploaded – and indeed downloaded – mainly images, but also video and audio. From now on, the alerts we’ve been used to will no longer appear, but the pages will simply not be loaded completely.

It may therefore happen that using Chrome you will run into display problems that may be significant and even if you have an SSL certificate.

What to do if your email templates contain content that is called in HTTP

When you create an email using the Contactlab editor with the Chrome browser, if you do not see some images, remember mixed content.

Even though the platform is in HTTPS and it has the SSL certificate installed, you will encounter display problems if you insert HTTP resources into your templates.

The suggestion is to change the Allow Unsafe Content settings in your Chrome browser to continue working on your email campaigns.



Unsafe contents NOT ALLOWED



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CDP and actionable data

CDP & Actionable Data

In the world of the engagement marketing, CDP and actionable data are two extremely important and deeply related topics.

While the heart of a Customer Data Platform is data, having huge amounts of unstructured data collected on separate systems makes them unusable.

Intercepting, collecting, organizing and managing data means adding value to it. A CDP solution allows you to:

  • Integrate data from different sources – online and offline – and available on different contact channels – SMS, email, push notifications… up to the store.
  • Structure data in single customer view.
  • Process the data to enrich the information available for each single contact.
  • Make the profile thus obtained and updated available again to anyone who needs it, at any company level and wherever they are.

The Contactlab Marketing Cloud offers CDP functionalities able of providing actionable data, i.e. making them immediately usable for engagement marketing activities.

What do we mean with actionable data?

We’ve tried to summarize the main features that must have data to be actionable in the engagement marketing world.

  • Structured: organized in a clear and understandable way.
  • Available in real-time: ready to be used, that’s why we say immediate actionable data.
  • Accessible: data easily available at any time.
  • Multidevice: reachable from any device, even mobile.
  • Interoperable: automatically integrated with third party applications and exported into lists or files.
  • Quality: deduplicated, complete, always updated and managed in accordance with the GDPR.

Contactlab Marketing Cloud offers just that. It creates unique profiles and makes available data that, managed in this way, gives brands a decisive value for their marketing initiatives. Integration into enriched profiles allows you to obtain the history of each contact in a single point: past, present and even future – thanks to predictive algorithms. Above all, information that can be used immediately:

  • Automatically.
  • In real time.
  • Within the platform itself or shareable with external systems thanks to the wide availability of APIs that amplify its functions and uses.

Why are actionable data important?

For example, but not only:

  • For further processing: having updated and complete data available exactly when they are needed gives brands the opportunity to choose data processing tools and to discover new information that is apparently not visible. These are KPIs, statistics but above all predictive analysis that enrich the profiles of anticipations, inserting contacts into behavioral clusters and exponentially increasing their value.
  • For example, to activate new initiatives within predefined customer journeys, such as reactions to behaviors or the occurrence of events recorded in the profile and selected as a condition to trigger activities. Automations designed to follow the contact throughout the life cycle and during the entire relationship with the brand. But maybe even simply during punctual campaigns, individual initiatives or service communications.
  • To take decisions. If brands can access contacts data, they can count on information about habits, preferences and actions, and this allows brands to customize the relationship by segmenting and addressing audiences with correct messages. In addition, having usable ready-to-use data allows you to carry out micro-analysis, detailing the results of your marketing activities and using what emerges to plan future initiatives. Not to speak of the precious opportunity to use actionable data in order to take business decisions, that can go from the management of the warehouse, to the choice to completely change strategy of product with consequences on where to address the investments.

Immediate benefits deriving from the actionable data

  • Reduction of data management time.
  • Reduction of the management costs of communication activities.
  • Timeliness in engagement marketing campaigns.
  • Creation of real-time marketing strategies.
  • Personalization of the Customer Experience.
  • Loyalty and optimization of business results.


In the era of Big Data, it is not a question of having the most data. Rather, the real success is achieved by brands that manage to make this data a competitive advantage, to use it to improve the relationship with their customers. They are the ones who transform the endless streams of scattered and uneven raw data into usable resources and useful insights to improve their business.

Contact us and together we will see how to give this opportunity to your brand now!



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A new award for the Contactlab CDP

After Gartner and the CDP Institute, Quadrant Solutions recognises Contactlab as a leading technology partner for Customer Data Platform projects.

Thanks to the Marketing Cloud, Contactlab appears in the SPARK Matrix™: B2C Customer Data Platforms (CDP), 2020.

Quadrant Solutions identifies some key features a platform must have to be a CDP:

  • Creation of unique 360° profiles for every single contact thanks to the integration of data collected from different touchpoints both online and offline, such as website, loyalty programs, subscriptions, ecommerce and stores.
  • Ability to build advanced segments based on all available information and to plan campaigns.
  • Further processing of collected data for the calculation of statistics and predictive information – RFM, CLV, email engagement, etc – useful for profile enrichment.
  • Immediate availability of profiles for punctual initiatives both within the platform and through external systems and used for various activities: marketing, customer service, etc.

In addition, thanks to the adoption of the Marketing Cloud, Quadrant Solutions considers a great benefit to have an engineered CDP – which means conceived and designed right from the start – with marketing automation and multi-channel campaign delivery tools: email, SMS and more.

So, if you are looking for a platform that can help you create increasingly targeted and effective customer engagement strategies, designed for each individual contact and be able to measure the results, contact us and our experts will have the answers you are looking for.



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Do you know that Gmail affects your deliverability?

In February 2016 Google stated that it had over one billion active Gmail users, a news unthinkable when years earlier the first e-mail was sent. In 2019, it confirmed itself as the first e-mail client used in the world with a market share of almost 30%, and the other e-mail providers being separated by many percentage points – the only exception is Apple iPhone, which moved hand in hand, but that’s history unto itself.

So we can safely say that even among your contacts, we find a significant number of people using a Gmail e-mail address. And that’s why Google takes care of its customers.

Gmail in fact daily updates the e-mail filters and thinks them to protect the boxes as much as possible. How? Mostly by monitoring and reacting to users’ actions towards the e-mail communications they receive.

So it becomes important for brands that want to use e-mail as a contact channel, follow some best practices that also arise from the analysis of Gmail’s own behavior towards e-mail.

Brand objective: to maintain the reputation of the domain at the highest level and allow your e-mails to reach the inbox of the largest number of contacts.

Gmail deliverability

What can you do to increase the delivery rate of your e-mails to Gmail accounts?

To prevent your e-mails from being blocked and placed in the spam folder, you need to follow some precautions. There are several areas to work on, some in charge of brands, others to any ESPs that support you in marketing communication activities. Let’s try to see some of them together. It is not an exhaustive analysis but there are good ideas to improve delivery rates, opening and reading of e-mails. Let’s start.

Always use the same IP Address to prevent Gmail from classifying you as a new sender and you need to rebuild your reputation all over again. In case you have to use more than one, associate each IP address to different types of communications: service, promotional, newsletter, etc.. And in this regard, the suggestion is also to keep the same header: from for e-mails of the same categories.

In any case, remember to rationalize the tests you sent that often have a negative impact on the reputation of your domain and pay attention to the volumes: increase them gradually and monitor the situation with Postmaster tools to move immediately in case of critical issues. Above all, the initial phase of new deliveries requires a lot of attention, the so-called onboarding phase, i.e. the phase in which you start using new lists. While a bad reputation is unfortunately achieved in very few wrong moves, a good reputation is built with time and effort. And Gmail is very strict in this respect.

Keep the contents of your communications as consistent as possible, don’t mix extremely different messages in the same e-mail, and watch out for the domains in the entire message – even for images for example – because to define reputation, Gmail considers everything. Also, keep the e-mail format as close to standards as possible, but for this you can contact our consultants.

Another thing, perhaps even one of the most important. Remember when we recently talked about e-mail authentication? SPF, DKIM and DMARC?

Well, Google pays attention to these aspects and has been one of the first providers to use SPF and DKIM on messages. It was also one of the major contributors of DMARC. It protects its users from potentially illegitimate e-mails by relying on such protocols and for brand domain reputation systems. Ask us how to do it and we can support you in this fundamental step.

And then, be careful, as we said before Gmail trusts its users blindly, it monitors their behavior in the management of e-mails and for example, if some of them have not explicitly chosen to read your communications, they will most likely end up in the Spam box. If your e-mails start to be recognized as unwanted, it will happen more and more often in the future with devastating effects on your reputation as well as the success of individual campaigns.

Take it as a good practice to always opt-in to your e-mails – but don’t use forms with pre-filled permissions, let your contact decide and feel free – and give them the opportunity to unsubscribe. If your brand relies on an ESP, make sure that boxes are set up to handle abuse reports and that you constantly monitor all requests from your contacts, including updating their data. Contactlab also provides this service.

Do not rely on lists collected and sold by third parties, on the contrary, segment. Address more and more refined audiences. For example, Gmail reduces spam rates to those domains that have higher e-mail opening rates. Make sure that your contacts include your brand among the desired senders and do not report you as spam.


The variables you need to work on to keep your domain’s reputation high and ensure the best possible delivery rates even for Gmail users can be grouped into macro-areas:

  • IP Address.
  • Authentication.
  • Engagement.
  • Opt-in.
  • Format.

Don’t waste time then, every delivery could be a missed opportunity – or worse – if you don’t follow the best practices Gmail requires. Call us and our deliverability experts can study an action plan tailored to your brand and the characteristics of your contacts and deliveries.

Contactlab has the right solution to your needs thanks to technology and experience.

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The personalization of your marketing campaigns also passes through Contactlab Marketing Cloud

A personalized communication activity immediately brings at least two clear and significant benefits:

  • It allows the brand to speak better and more effectively with its consumers improving the customer experience.
  • It prevents customers from being targeted with generic messages, thus increasing interest in the brand and increasing profits.

So there is every reason to consider customization as one of the keys to successful customer relationships and, consequently, to business.

What does personalization mean?

  • Choose the target.
  • Create customized content.
  • Discover the preferred contact channel.
  • Communicate at the right time.
  • Draw customer journey for each individual profile.

The collection and the management of all contact information and the adoption of a valid engagement marketing technology – together with the support of consultants able to accompany the brand throughout the duration of the entire relationship with its customers – allow together to achieve levels of personalization to create moments of tailored digital interaction, and not only with customers but also with those who have what it takes to become one soon.

What the Contactlab Marketing Cloud offers

Unique Customer Profile Audience segmentation

A dynamic profiling of your contacts allows you to refine your targets in real time and on the basis of data you have collected or processed, available always updated: demographic, behavioral, predictive. Integrate all your data sources, create unique profiles and segment your audience.

Advanced Segmentation Optimal timing
Communicate exactly when the contact is ready to listen to you. In the customer journeys, in the plans, in the service communications or in the bulk deliveries, you choose when it’s the best time to interact with your customers according to best practices or following habits and preferences.
Content Personalization Content creation
A drag & drop email editor easy to use and with the opportunity to check the effectiveness of what you have created thanks to A/B test. Availability of a series of templates ready to use or modify according to your needs and for maximum customization of the structure and components of your email.
Customer Journey Personal customer journey

Orchestrate target, conditions, content, channels, timing and pauses. Create automations to make your contacts live unique experiences.

Multichannel Multi-channel

Discover which channels your customers use. Track how they move online and offline and where their data comes from, which platforms or applications they use most. Build contact plans that reach them where they are. Eye-catching emails, multilingual and unlimited text messages, Facebook retargeting and more like push notifications, thanks to webhook.


And it doesn’t end there. Don’t hesitate, contact us. Personalize every single relationship as if it were unique, your contacts will understand that you take care of them. Take the opportunity to give them unforgettable experiences and turn them into satisfied customers.




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Is an excellent e-mail delivery tool enough for the success of your campaigns?

Well, it’s done. You’ve choosen the Contactlab platform for your e-mail campaigns. Now? What other steps are essential to make your deliveries effective, the e-mail arrive in the inbox and the contacts engaged?

The value of a good database

Whenever we face with the activation of a new sender or the request to use a new database, our deliverability experts are ready to suggest some valuable and useful indications to improve the quality of the data and consequently the result of the deliveries.

Sending e-mails means configuring all technical aspects of the delivery but also taking care of the lists to be addressed and therefore the reputation of the sender – your brand. A bad reputation in fact very soon leads to being filtered, or worse, blocked, by the main recipient domains and this reduces the effectiveness of any e-mail activity.

While a bad reputation is unfortunately achieved in very few wrong moves, a good reputation is built with time and effort. Recovering a ruined reputation is much more difficult, expensive and uncertain than keeping it good by paying attention over time.

That’s why getting off on the right foot with a new database is very important. Among our proposals that go in this direction, we find the Vetting and Boarding procedures.

What is the Vetting

A qualification process: a simple questionnaire submitted to the brand on the database – and on the e-mail flow, to be filled in before any delivery addressing it. In this way, our experts are provided with information that enables them to complete the analysis independently and at different levels. The aim is to identify the best:

  • Technical configuration: from the implementation of dedicated or shared IPs to dedicated sender domains or tracking links in the e-mails.
  • How to start using the database or e-mail flow: for example the Boarding process that we will see in detail below.

For this phase to give a really useful result, it is necessary that the indications provided by the brands are complete and as correct as possible, otherwise the effectiveness of the whole analysis is compromised.

What is the Boarding

Boarding example


This is the phase that in the example above precedes the date of April, 15th and which puts resources into place to improve the KPIs of your e-mail campaigns. The chart shows the impact of the procedure: the opening rates on the receiving domains reflect a fluctuating movement that is stabilized over time by using targeted tasks under the guidance of our experts. If you are interested to know what actions have been taken in this individual case, please contact us.

It is essentially a risk reduction procedure caused by the use of a new database of uncertain quality, the duration of which depends on the results obtained during its execution.

The main aim is to identify any critical points and discover the best ways to manage or limit them, thus avoiding that new lists cause irreparable damage to the sender’s reputation due to massive or careless use.

How it works

The database is first sampled on a statistical basis and then segmented into tranches whose size is determined by the sampling result.

Both the initial sample and the subsequent tranches are then included regularly in e-mail campaigns:

  • No more than one per day per recipient.
  • For a period whose duration depends on the size of the database, on the sampling results and on the continuous monitoring of regular deliveries downstream of the sample.

The relevant phenomena initially assessed and then measured and reconsidered during the trial includes:

  • The information gathered in Vetting.
  • Hard bounce rates – i.e. invalid addresses – and their deviation from best practice values.
  • Spam rates and abuse reports.
  • Positive engagement rates: openings and clicks.
  • The result of spam filters analysis on messages sent during the Boarding phase.
  • The result of the Inbox Placement observation.
  • The distribution to the target domains.

In most cases the procedure is short and the brand can start sending. In other situations, however, more time is needed to reach a verdict that is perhaps below expectations. However, ignoring any problems is not the best way to proceed. The stakes are high and the benefits of such an approach are very clear.

What can Boarding reveal?

The results can be varied and very different. In the worst case a database can be unusable but also require:

  • Special actions such as the re-optin of the entire database.
  • Split into segments of different quality.
  • Reactivation initiatives.
  • The elimination of problematic segments due to e.g. original data collection mode or obsolescence.
  • The adoption of a different startup approach on different segments.
  • The use of differentiated dedicated IPs.


Whatever the outcome, these procedures offer precise indications to be implemented and tailored to the specific needs of the brand at that particular time. It is a teamwork that starts and goes from the constant collaboration between the brand and Contactlab.

Contact us now. We’ll see together how Contactlab Marketing Cloud and the expertise of a team of experts can help you to design and implement successful marketing campaigns to support your business.

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Customer Service availability in August

During August, from Monday to Friday, the Contactlab’s Customer Service availability is:

  • from 9.00 am to 1.00 pm CEST
  • from 2.00 pm to 6.00 pm CEST

except for the week from August, 10th to 14th when the team will be available during the following hours:

  • from 9.00 am to 1.00 pm CEST
  • from 2:00 pm to 4:00 pm CEST

For further information visit our support website.


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New features for the email template editor!

The HTML template editor available in the platform in the Send functionality is renewed.

What does this release enable you to do?

Email Designer is enriched with two new features that add to the many features that distinguish it, making it more and more an effective and simple tool thanks to drag & drop.


Add icons to your template regardless of row structure.

Drag the block to the desired position within your template. Click, insert the image and start editing and customizing the area as you like with the dynamic side control panel.


Email Designer Icon


Easily enter menus, including burger menu for mobile devices.

After a quick drag & drop of the item into your template structure, you can insert the list of your menu items and customize the style. Font, color but also position and layout – i.e. vertical or horizontal. Decide how to make it appear in the desktop and mobile version or just one of the two.


Email Designer Menu 

What does this mean?

With these features, you can make your emails even more engaging and attractive by adding new elements of value that provide your customers with additional opportunities to interact with your brand.



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